I usually don’t have contributors on this blog, but I had the pleasure of adding this piece on how to carve time to manage your social media marketing efforts to the SCORE Greater Phoenix blog and it’s one of those that I couldn’t have written it better myself. Moreover, it’s good to get advice from… Read more So Many Sites, so Little Time! How to Prioritize Social Media Efforts
The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what exactly does that mean? Basically, you need to get to know that crucial 20%! Especially now when you’ve got so many marketing choices out there. Who’s your perfect customer? Who’s your… Read more The 80/20 Rule of Marketing and How to Get it Right
If the COVID-19 pandemic and subsequent business shut-downs or lock downs has affected your business negatively, calling it a “business slump” is an understatement. However, there are a few things you can do to jump-start your business and attract new customers and bring back old customers. Every business has it’s good times and bad times;… Read more What You Need to do to Jump-Start a Business Slump
I asked a client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base.… Read more How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!
You’ve probably heard me mention or write about the 7 Ps of social media marketing. Well, I heard of2 more to add to the list! The first two “Ps” are the new ones. But I have to tell you, with all the mistakes I see small businesses making out there, you need to understand how… Read more The 9 Ps of Social Media Marketing for Business Success