Building Credibility: Why Should I Buy Your Product or Service? [Infographic]

Building trust and credibility

Credibility: the quality of being trusted and believed in Today’s marketing is not about tooting your own horn. It’s not about telling the world how great you are. It’s not a sales pitch either. It’s about building trust and credibility. People buy from those whom they know and trust. They also rely on the opinions… Read more Building Credibility: Why Should I Buy Your Product or Service? [Infographic]

What’s Your Niche? And Why You Need One

target market

Do you even have a niche? If anyone can buy your product or service, then no one will – unless you identify your target! Who’s your perfect customer? You need to create a target market persona. Give the person a name. Define everything clearly. Demographics: Age Gender Children/Family Culture/Race Location – local, national, global Income… Read more What’s Your Niche? And Why You Need One

How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!

How and Where to Best Reach Different Generations on Social Media

I asked a client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base.… Read more How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!

Realtors – Why aren’t you using Social Media?

Realtors: are you using social media correctly?

Wait, let me reword that question: Realtors, why aren’t you using social media correctly to market and promote you and your business effectively? Whatever your excuse is, it won’t fly. You can’t ignore social media any more. I know you’re busy. I know that you’re short-staffed. But you have to figure out what you need… Read more Realtors – Why aren’t you using Social Media?

Learning Social Media Marketing is like Learning How to Drive a Car

learning social media marketing is like learning how to drive a car

Remember when you learned how to drive? The car is a tool to get you from point A to point B. The instructor showed you how it works, taught you how to drive it and then you got a map to help you get where you wanted to go. Today it’s a GPS. Do you remember once you learned how to drive, that you couldn’t wait to get behind the wheel and go? Now, it’s second nature.