Part 1: Keyword Search You have to put yourself in your target market’s shoes and determine which keywords, questions or phrases they are going to enter into the search box to find you. You should have completed the Define Your Target Market Workbook and the next step is to do some market research to get… Read more How to do Market Research on Your Target Market
Here are dozens of marketing mistakes you need to correct NOW! You DO want Your Marketing to be Effective, right? Understanding what to do and what NOT to do could be the difference in your wasting time, effort and money or INCREASING SALES! Your profiles on the social media networks are your Online Reputation and… Read more Are you Making these Digital Marketing Mistakes?
It happens. Sales go stagnant… not growing. You’re doing everything right… blogging… posting to social media… videos… monthly newsletters… basically everything you can do without spending extra cash… just sweat equity. You have no reach. However, traffic to your site hasn’t grown… you haven’t gotten any new Facebook likes or Twitter followers in a while…… Read more Have you Saturated Your Market? How to Expand Your Reach
The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what does that mean? Basically, you need to get to know that crucial 20%! Especially now when you’ve got so many marketing choices out there. Who’s your perfect customer? Who’s your most… Read more The New 80/20 Rule of Marketing and How to Get it Right
I asked a new client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user… Read more How and Where to Best Reach Different Generations on Social Media [Infographic]