Since I’ve been working in online marketing for over 26 years now, I’ve seen well-meaning business owners attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand the technology?… Continue reading Are you Making these Digital Marketing Mistakes?
The social media offers are so tempting! Offers like “I will promote Your Website, Blog Or Anything 20,000,000 Members On Facebook Twitter for $5″ or ” I will add 32000 Twitter followers or 6000 Facebook likes for $5″ — seem too good to be true and they are! You do not want to do this!… Continue reading Taking Shortcuts in Social Media will Hurt in the Long-run
Unlike a for-profit business that usually has one main target market, maybe two, a nonprofit has several — at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get to know them — intimately. You also need to find them in the social media… Continue reading 5 Target Market Personas for NonProfits
A mistake many marketers make is jumping into blogging and posting or advertising on social media without considering who their target market is and what they want or need. It’s crucial that you think about the customer and not on what you want to sell or what you like. When a potential customer lands on… Continue reading The Importance of Focusing on What Your Target Market Wants
Whenever I’m over on Quora looking for questions that people are asking regarding digital marketing, I always see someone complaining that their marketing or advertising on Facebook or Google isn’t working. Many blame the platform. Hint: It’s not the platform’s fault! Usually, it’s one or more factors in the marketing planning process that the advertiser… Continue reading How to do Market Research Your Target to Get Good Results in Your Marketing