Archive for Tweeting

How to Take Advantage of Twitter’s Longer Tweets

I’m really loving the 280-character-longer tweets! It’s about time! Twitter users have been asking for this since its conception 11 years ago.

And because of President Trump’s love for tweeting at all hours, Twitter usage had grown tremendously in 2017.

So how can you use Twitter’s longer tweets to promote your business?

  1. By quoting other people’s tweets and adding your own comments, hashtags, even a link to your own website. Now, instead of a countdown, you see a circle. As you get close to the 280 character count, it’ll change color and tell you exactly how much space you have left. How to Take Advantage of Twitter's Longer Tweets2. Put full quotes and excerpts. Not all sharing tools have caught up to the 280-characters yet, but they’re getting there. Take advantage of Longer tweetsThis is what the longer tweet looks like: Take advantage of longer tweets3. Thank more people at once. Especially if you’re just started on Twitter. Your objective is to build a following and get noticed by your target market and influencers (people who have a lot of followers). Now you can thank a whole bunch, add a hashtag, call-to-action and link. I like using TweetDeck to do this easily and manage my Twitter account. Thank more people on Twitter with longer tweets

If you’ve been ignoring Twitter, you’re missing out on a very powerful platform to get exposure and SEO (search engine optimization.)

Here’s my free Twitter class

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11 Easy Ways to Grow Your Twitter Followers & Get Noticed

Why bother with Twitter? Because you want exposure and SEO (Search Engine Optimization). Simple. You want to build a following or a platform.

Platform: Get Noticed in a Noisy World

(Amazon affiliate link)

In his book, Platform: Get Noticed in a Noisy World, Michael Hyatt writes:

There are three benefits to carefully building and nurturing your platform… A platform provides:

  1. Visibility – elevate yourself above the crowd
  2. Amplification – extend your reach
  3. Connection – more connected with your fans, customers and supporters

Tweets come up in Google search! You can’t just set up a Twitter account, automate some content and expect it to work.

Here are some tips to grow your Twitter followers:

  1. Clearly define your target market(s) persona. You’re going to be searching for your target on Twitter search, but you need to identify who you’re looking for. Otherwise, you’ll waste time. Do a little research on them, too.
  2. Default Twitter profile graphic - replace it ASAP. Brand your Twitter account like an extension of your website. You have 7 seconds to catch someone’s attention. In those 7 seconds, they should know exactly what you do and what you have to offer. Replace the default egg graphic with either your picture or your logo. It hast to be 400 x 400 pixels. The banner is 1500 x 500 pixels. Create quality graphics in the correct dimensions. You can’t take a small graphic and stretch it to fit. It will look fuzzy. You also can’t upload a rectangular logo into the square. It will get cut off. Use a free graphics tool like Canva.com to create your pictures.
  3. Write a keyword-centric bio with hashtags. Think keywords. This is no place to be cute or funny. You have only 160 characters to describe what you do and what you have to offer. Make every word count and mean something. Make sure you add the link to your website.
  4. Tweet. Share some content. Because Twitter moves so fast and people log on at different times of the day, you can easily post 10-20 tweets a day using a scheduler or automating content. However, for every 15 tweets…
    1. 10 should be other people’s content
    2. 4 are your original content or tips
    3. 1, no more than 2, should be selling posts with calls-to-action
  5. Search for your target market using Twitter’s search box. Try several keywords and phrases. If you’re local, add location to the search. Take notice of their location, how many followers they have and how many people they are following. You’re looking for people who are active and with a decent following (over 100). Now, take into consideration how long they’ve been on Twitter. It’s possible they are new, but they still are potential customers. How many tweets? Read some of them. What are they tweeting about?
  6. 11 Easy Ways to Grow Your Twitter Followers & Get NoticedFollow people. As soon as you follow someone, they are notified. They will then check out your profile and decide if they want to follow you back. Follow people or companies that are either…
    1. Potential customers – they reflect the description you came up with in your target market research.
    2. Potential strategic partners – connect with people in related industries who could serve as referral sources.
    3. Influencers – these are people with a lot of followers and those followers are your potential target market.
    4. Content providers – these are people in your industry or related industries who post good, quality content that’s worthy to share with your followers.
  7. Use lists to classify users. Definitely make one for Influencers so you can easily follow them and share their content.
  8. Monitor your competition. See what their posting and how often.
  9. Check what’s trending in the morning and then later in the day. See if there’s anything that you can use to spin your marketing message around to get more exposure.
  10. Use hashtags properly. Hashtag major keywords. Create your own. But don’t over do it! Not every word needs to be hashtagged. When someone clicks on a hashtag, all tweets with that hashtags, as well as account bios, will come up.
  11. Thank people for following you, retweeting your tweets and mentioning you. That’s proper Twitter etiquette. It’s how you start building relationships. Check your notifications at least every other day.
  12. Bonus one! Have a Twitter follow button on your website and blog to make it easy for people to follow you.

Oh, and if you think you can take a shortcut and buy Twitter followers, DON’T! They are not your target market. They are fake accounts!

If a lot of what I’m saying here seems like a foreign language to you, then you need the Ultimate Online Marketing Glossary!

Now, this is just Twitter. You can’t ignore the other networks. Each has its own culture and ways to build a following and platform. You need to familiarize yourself with how each social media network works so you can leverage their power effectively.

A good place to start is the Social Media Marketing Boot Camp.

Isn’t it time you got Social Savvy?

Which other social media networks are you using? Please comment below.

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#DebateHeadache: Clever Twitter Ad Takes Advantage of Tonight’s Debate

Every morning I check to see what’s trending on Twitter and I was impressed with, of all brands, Excedrin’s, Twitter ad with #DebateHeadache. Whatever you think about tonight’s debate, you can’t deny that this Twitter ad was brilliant.

Very clever!

Now, they probably have an expensive advertising agency that came up with it, but that doesn’t mean that you, the average business owner, can’t come up with clever ways to take advantage of what’s trending.

Besides breaking news or special events, everything from TV shows to sports teams and athletes to awareness and observance days, trend every day on Twitter first, then Facebook. It’s up to you to plan ahead.

This was a paid ad. Like on Facebook, you can buy a Twitter ad and expand your reach. You don’t have to spend much money, and what’s nice, is that you can choose who you want to see your ad by location, topic, keywords, gender, even income level.

But what the sharp, Excedrin folks did, is time it with the Debate. They know that thousands of people are going to be on Twitter tweeting about the debate and the candidates. They chose the date and time ideally for maximum exposure. When I grabbed the screenshot that’s at the top of this page, they had over 700 retweets and over 1600 likes! When someone “likes” a tweet, it’s actually bookmarked (saved) and people will probably view it again.

So, what can you do to get ahead of the trends?

Plan ahead at the end of each month.

Remember to be relevant! And get creative! Think outside the box. Heck, there is no more box!

If you feel overwhelmed by all this, click here to schedule a free 30-minute phone consult and analysis to see how we can best reach your target market and help your business grow!

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Why you Want to Disconnect Facebook and Twitter

When I first started my business, I advised clients to connect their Twitter accounts to their Facebook business pages so that everything that you post on Facebook gets tweeted out at the same time. Hit 2 birds with 1 stone. That worked great. Twitter takes the first 80 characters of the Facebook post then creates a shortlink either back to Facebook or directly to the shared post.

Now you need to disconnect Facebook and Twitter.

How your pictures look on Twitter if you have it connected to Facebook. If you don’t write a comment on the post, on Twitter you’d see “…. shared a link on Facebook.” Same thing when you post a picture. Yes, it looks silly on Twitter, but it saves so much time!

Now that Twitter isn’t just text posts any more and they are featuring pictures (they’re competing with Facebook for ad dollars), having the two connected hurts rather than helps.

The only pictures that show up nice on Twitter are ones uploaded directly to Twitter or through TweetDeck, which is a Twitter product.

Pictures shared from any third party platform like HootSuite, Facebook, Buffer, etc. only shows a link also.

Use TweetDeck to post images to Twitter & schedule it for the future.So if you want eye-catching images on Twitter, take a few extra clicks and upload it right. That’s why I love TweetDeck. You can upload pictures and schedule them to post in the future. Can’t do that on Twitter directly.

Social media needs to be taken seriously. You’ll appear foolish if you don’t learn how to use these platforms properly. You’ll waste time, money and you’ll not gain followers. It’s your online image. No matter what your purpose is for being on social media, you need to see how it appears to others – especially your potential clients.

That’s how a picture should appear on Twitter.

To unlink them, go to https://www.facebook.com/twitter/ and disconnect them. You can also deselect the photos, but don’t forget to ALWAYS add a comment when sharing a link or someone else’s post.

Unlink Facebook from Twitter

Free Twitter and TweetDeck how-to video classes!

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5 Types of Twitter Users – Which are you?

There are still a lot of folks out there who don’t “get” Twitter. Twitter is where people go to find out what’s going on right now. It’s where people get information. Twitter users have varying reasons for being on Twitter.

Here I explain the difference of the 5 main Twitter users…

It’s based on the follower to following ratio – how many people are following them compared to how many people they are following.

Newsmakers – they have way more followers than then number of people they follow. These are organizations like newspapers, magazines, TV shows, celebrities. They make the news and people follow them to get the news.

Forbes on Twitter - a newsmaker

Information Gatherers – these folks are following a lot of people, they post very few original posts and don’t have many followers. These could be researchers, reporters.Twitter users: information gatherer.

Relationship Builders – these are on Twitter to make friends. They have an fairly even number of followers and following. They tweet often and people follow them because they like what they are tweeting about. These folks also care about their followers – thanking them for retweeting and mentioning them.Twitter Users: Relationship Builder

Newbies – everyone has to start somewhere! To grow a following you need to tweet good content and follow the people you want following you. Take a look at who’s following your competition or related businesses and follow them. When you follow someone, they are notified and they can then choose if they want to follow you back or not. Your first benchmark goal is 100 followers in 30 days. Once you pass the 100 mark, people will see that you’re credible and tweeting regularly and your following will grow as long as you keep feeding them what they want.Twitter Users - Newbie, but he's getting there.

To grow your following, your profile page has to be set-up correctly with:

  • Good, quality graphics – it’s your online image – make it look good.
    • Your logo in 400 x 400 pixels – a square – do not upload a rectangular logo into the square – it will get cut off!
    • Your cover graphic – 1500 x 500 pixels. Create a graphic that size. Do not take a smaller graphic and resize it to fit. It will look fuzzy.
  • A complete, keyword-centric bio. You have 160 characters to describe what you do – take advantage of this. It gives you credibility. Use hashtags on the major keywords.
  • Your website link – this helps with SEO (search engine optimization)
  • Your name or your company name – however you wish to be known as.

Eventually, a Newbie will become a Relationship Builder and may eventually graduate to a Newsmaker.

Spammers, jerks, trolls and fake accounts – Unfortunately, like in every community, there are nasty, stupid people. Twitter tries hard to eliminate these, but it’s up to the real users to police them, report them as spammers and/or block them. This looks like a Twitter fake account.

How can you tell if it’s a fake account? Look at the follower to following ratio as compared to the number of tweets. Is it off? Another way is their username/handle – it’s a bunch of random letters numbers or words that make no sense. They have a egg as their picture or logo (that’s why it’s important to upload a picture as soon as possible.)

Spammers will follow you to get noticed and to get you to buy something. They try to sell you the “magic pill” that will grow your following into the thousands. Hint: those are fake followers and are NOT your target market!

The way to build a following is organically, as outlined above. It takes time and sweat equity, but it’s worth it.

So which Twitter user are you? Tweet me your response!

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Cool New Twitter Tool to Save Time & Get Extra Exposure

Tweet Jukebox LogoTweets appear in Google search. Twitter is on 24/7. People get are on Twitter at different times of the day. That’s why scheduling tweets to post in the future is a good practice.

In the past, I’ve used TweetDeck, which is owned by Twitter, to monitor and schedule out tweets. However, you have to manually reschedule the tweets. If you have tips or messages that you send out regularly, it’s a pain and time consuming.

Enter TweetJukebox.com.

It’s the greatest thing in social media since sliced bread. You create a bunch of tweets – like 50, upload them to Tweet Jukebox, set them to send at any given time frame, like every hour, and Tweet Jukebox will automatically re-post all the tweets in order. Tweet Jukebox - cool tool to schedule tweets

I uploaded about 50 tweets – a mix of tips with no links, tweets with links to my blog posts and every so often a direct sales pitch tweet.

November 1, they are introducing a paid, upgraded version. So here’s what you get:

Tweet Jukebox plans

If you manage more than one Twitter account, you might want to upgrade.

No other tool that I know of does the rescheduling automatically. If you want to stay free, you can edit the tweets that you have, deleting them and adding new ones.

Basically, the more you tweet, the more exposure you’re going to get and the more it will help you get on the first page of Google search!

I cover this tool and a bunch of other time-saving goodies in our Social Media Marketing Boot Camp. We’ve got them scheduled each month. Click here to check out our line-up of classes…

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Does the Ratio of Twitter Followers to Following Matter?

Yes, the Ratio of Twitter Followers to Following Matters and here’s why….Does the ratio of Twitter followers and following matter?

There are 5 different types of Twitter users:

  • Newsmakers – more followers than following
  • Information gatherers – following a lot of people, few followers, not tweeting much
  • Relationship builders – even ratio of followers to following
  • Spammers, jerks & nasty folks
  • Newbies – few tweets, more following than followers

A normal progression is to go from newbie to relationship builder and eventually to a newsmaker.

When you look at someone’s Twitter page, it shows the number of tweets, followers and following as well as how many lists they’ve been added to. If you see a thousands of followers and following and only a few tweets, that’s probably a fake account. The balance is not right. The people that create these fake accounts are very clever. They’ll put pictures, give them certain interests and even a location.

To see, click on who’s following them. Yes, anyone can view someone’s followers and who they are following, which is why you need to be a bit selective who you follow. Sorry, but you really can’t do anything about who’s following you. These fake accounts are what they sell you when you take one of those tempting, but totally wrong offers of buying Twitter followers.

Another important factor of Twitter is that tweets come up in Google search page results based on keywords and phrases, which helps tremendously with SEO.

There are many tools to make it easy to post regularly to Twitter.

  1. You need a plan before you start – both strategic and tactical
  2. Have a branding message and goals in mind
  3. Learn how to properly and effectively use both Twitter and the tools. We’ve got the classes! Take them & lean how to:

Take Control of Your Marketing!

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How to hold a Twitter Chat with a #Hashtag

Hashtag RulesTwitter is a real-time marketing tool. Understanding this is key in learning how to use it effectively to promote your business. You have to realize that it’s not about self-promotion, but offering information that is of interest to your target market.

Twitter is great for:

  • Driving traffic to your website
  • Getting brand exposure
  • Establishing you or your company as experts in your field
  • SEO – tweets come up in Google search results

Hashtags are used to classify tweets. It’s the # sign in front of a keyword or phrase. It makes it clickable and searchable. If you use them consistently in your tweets, if someone clicks on one, all the tweets with that hashtag will come up.

How do you use them to hold conversations – a.k.a. a Twitter Chat?

First, you publicize the chat as you would any event and create a hashtag.

Someone needs to be the moderator or host of the chat.

At the given time, you start the chat with a short intro then the first question, Q1: ……?

Participants then reply with A1: …… and so forth.

Remember you only have 140 characters. Have your questions prepared in advance.

Use a tool like TweetDeck or TweetChat to manage it.

#almondchatHere’s a sample Twitter Chat >>>>

Some time ago, I was preparing to give a class on Twitter and I noticed that #AlmondChat was trending. For something to be trending nationally on Twitter, there has to be thousands of people tweeting that name, word, phrase or hashtag. I clicked on it and this is what came up.

This was a chat started by California Almonds (@almonds). It seems to have a guest moderator, “Roadie Nutritionist” as she asked Q10. (2nd one down).

Notice the bottom tweet is A9. We don’t know what Q9 was, but we can assume it was about healthy snacking on vacation. 

Here are some Twitter Chat tips:

  • Try to keep control of the chat – it’s your chat and you can choose to respond or not to respond to people.
  • There are “trolls” out there who’s sole purpose in life is to cause trouble. Ignore or block them.
  • Keep the hashtag short and easy to read so people can quickly tell what it’s about.

Have you ever held a Twitter chat? If so, I’d love to hear about it. Please comment below… also, if you have any questions.

Would you like us to evaluate your social media efforts? We’d love to! Please contact us to schedule a free 30-minute phone consultation and analysis.

 

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The Right Words to use to Get More Shares on Social Media [Infographic]

Word to get more likes, shares, & comments on social mediaOne of the challenges when using social media to market your business is how to get shares and engagement. It’s not all about likes and followers. If your posts aren’t getting shared, they’re not getting that crucial “social amplification” – when a fan or follower shares your post with their friends.

The words of your post need to entice the viewer to do what you want to do. If you don’t tell people what you want them to do, they won’t do it!

Anther challenge is each network has its own culture. What works on Twitter doesn’t work on LinkedIn.

Here are some “persuasive” words to use in your posts to get more shares on social media.

Some of the best words to use on Facebook:

  • Tell us
  • Discount
  • Inspires
  • Comment
  • Deals
  • When
  • Where

Some of the best words to use on Twitter:

  • Free
  • Social Media
  • Follow
  • New Blog Post
  • Check out
  • Blog
  • How to
  • Great

Some of the best words to use on LinkedIn (for resumes):

  • Created
  • Researched
  • Accomplished
  • Won
  • Improved
  • Increased

Here are some overused “buzz words” to avoid if you want to stand out on LinkedIn:

  • Responsible
  • Creative
  • Strategic
  • Expert
  • Driven
  • Innovative

Here are some of the best words to use on Google+:

  • Share
  • Promote
  • Increase
  • Create
  • Discover

Words to use in social mediaHow do you know what’s working?

Check your analytics/insights at least once a month. Which posts are getting the most engagement (likes, shares, comments)? Which are getting the most clicks?

Before you jump in head-first into social media, you need to have:

  1. Identified your target market’s persona
  2. Researched your target to learn their social media usage habits
  3. Set goals and objectives that you want to accomplish
  4. Put together a strategic marketing plan – how you’re going to accomplish the goals
  5. Created a tactical plan – how you’re going to execute the strategies

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Tweets will show on Google Search!

Tweets will show on Google SearchThe latest agreement between Google and Twitter is huge!

Now all of your tweets will show up Google search for relevant keywords!

Jay Baer, author of Youtility, tells us why this is such a big step in search, real-time, up-to-the-minute news and marketing!

What you need to do to make sure your tweets will show on Google search:

  • Have a Google+ personal account and business page and be actively engaging.
  • Have a Twitter account and actively tweet and share other people’s content that is of interest to your target market.
  • Tweet regularly – several times a day. Use their free tool, TweetDeck, to schedule tweets.
  • Use relevant hashtags consistently when posting to both Twitter and Google+.
  • Check daily to see what’s trending on both Twitter and Google+ to see if you can use it.
  • Make sure your Twitter page is branded correctly with quality graphics.

We can get you set-up correctly, optimized for the search engines and trained to tweet and post and use social media effectively to promote your business in just 30 minutes a day!

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Giselle Aguiar
AZ Social Media Wiz

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