Video Testimonials – A Great Digital Marketing Tool
Video is hot! People are more likely to sit and watch a video than to read an article.
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How to Gain Exposure with What Will Be Trending in September
There’s been a lot of hot “breaking news” lately on social media. However, especially on X (formerly Twitter), I still see observance or awareness days trending. In other words, what’s trending hasn’t changed. These are also great topics for timely blog articles for exposure and to draw traffic to your website. However, you must strategize
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How to Gain Exposure with What Will Be Trending in August
For retailers, it’s back-to-school time. So, besides that, what’s going to be trending on X (formerly Twitter) (and the other social networks) in August? How to Use this List to Take Advantage of What’s Trending “Month” observances usually trend the first week. However, you can use it during the whole month. The “week” observances usually
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B2B vs B2C Which Social Network Should You Use?
Since each social network has a different audience, you need to consider the type of company you are to better reach your target market. Not taking time to determine this results in marketing that doesn’t work, time wasted, and frustration. Is your company more Business-to-Business (B2B) or Business-to-Consumer (B2C)? Sometimes it can overlap. Simply put,
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Social Media and Your Personal Online Brand
Your online brand, image, or reputation can change from good to bad in seconds. Some time ago, a gal who was looking for a job Googled her name, and a sad story of a little girl who was kidnapped in Europe came up. Same name, different person. She asked me, “What can I do about
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How & What Should I Post on Social Media to Get Results?
You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.
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Are You Making these Digital MARKETING MISTAKES?
April 2025 marked 30 years that I’ve worked in digital marketing. I’ve seen it all! Digital marketing mistakes made by well-meaning small business owners who attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money?
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How to Take Advantage of What’s Trending on X/Twitter
Yeah, some people may “hate Twitter (X)”, but it is still a great tool to get exposure, as well as valuable SEO. People hate X because they don’t understand it. X is like a never-ending news ticker. It’s what’s happening right now in real time. At any given moment on X, one can see what’s
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Which X/Twitter User Are You? Grow Your Following Wisely
When Twitter (now “X”) was created in 2006, people didn’t get it. Small business owners didn’t understand how to use it for marketing. Many still don’t. It’s OK if you don’t get it. X/Twitter users come in all forms. Many have been on since its inception. When Elon Musk bought Twitter in 2022, he made
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What Will Be Trending on Social Media in July…
This July 4th holiday will be like no other as America celebrates its 250th birthday! It also falls on a Saturday. Therefore, it’s observed on Friday, July 3. We have a long weekend! However, before you go on vacation, schedule out your social media posts to take advantage of what’s going to be trending in
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