Yeah, some people may “hate Twitter (X)”, but it is still a great tool to get exposure, as well as valuable SEO. People hate X because they don’t understand it. X is like a never-ending news ticker. It’s what’s happening right now in real time. At any given moment on X, one can see what’s […]
How to Take Advantage of What’s Trending on X/Twitter Read More »
When Twitter (now “X”) was created in 2006, people didn’t get it. Small business owners didn’t understand how to use it for marketing. Many still don’t. It’s OK if you don’t get it. X/Twitter users come in all forms. Many have been on since its inception. When Elon Musk bought Twitter in 2022, he made
Which X/Twitter User Are You? Grow Your Following Wisely Read More »
This July 4th holiday will be like no other as America celebrates its 250th birthday! It also falls on a Saturday. Therefore, it’s observed on Friday, July 3. We have a long weekend! However, before you go on vacation, schedule out your social media posts to take advantage of what’s going to be trending in
What Will Be Trending on Social Media in July… Read More »
In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting, or even posting on the wrong social media account. Now, if you happen to work in news media, politics, or a religious organization, this article isn’t for you. I would expect to see those types
Why Should You Keep Business and Personal Social Media Separate? Read More »
Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get to know them — intimately. You also need to find them on social media networks, get their attention, and
5 Target Market Personas for Nonprofits to Succeed Read More »
If I had a dime for each time someone said to me, “There’s not enough time in the day to run my business never mind doing social media!”, I’d be rich. Yes, Social Media is free to use, but it takes Sweat Equity. Here’s a how to manage your day effectively to be able to prioritize, actually get stuff done and not drive yourself insane!
How to Find the Time to Manage Your Social Media Marketing Read More »
A small business owner once asked me, “Should I follow back everyone who follows me on social media?” It depends. Let me explain. Each Social Media Network is Different… They each have their own culture. What’s fine to do in one may be a no-no in another. Here’s a rundown of the following best practices.
Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media? Read More »
Soon, June will be busting out all over social media. Now’s the time to take advantage of what’s going to be trending in June to plan your social media posts and content. I highly recommend using Sendible (affiliate link)! It’s easy to schedule posts into the future, even repeat posts. They also have great analytics
What’s going to be Trending on Social Media in June… Read More »
If you’re just starting with marketing your business on social media or if you’ve had your accounts set up but haven’t been using them, you need to spend some time up front building your social media following. Besides growing your following, posting on social media now helps you get noticed by the AI Answer Bots!
What You Need to Know on How to Build a Social Media Following Read More »
Remember back in the day when you walked by a newsstand and were stopped by a headline on the front page? More than likely, you bought the paper to read the article. That’s how newspapers depended on sales – the sensationalism of their headlines. That still holds true today. However, now more than ever, this
How to Write Awesome, Powerful Headlines for Your Blog Read More »
