Besides the ongoing, never-ending hot-news topics, here are some January Awareness and Observance Days that will probably be trending on X (formerly Twitter) and other social media networks. You can also expect everything regarding weight loss and New Year’s resolutions, goal setting, etc., to be trending. Plan ahead and spin your marketing message around the […]
What will be Trending in January on Social Media? Read More »
Yes, it’s a morbid subject, but I have to raise it. It just breaks my heart to see birthday announcements for someone who has passed away on my social media notifications. Recently, it happened to me with 2 friends who would have had birthdays this month on both Facebook and LinkedIn. I’ve also seen them
Digital Immortality: What Happens to Social Media Profiles when Owners Die? Read More »
Do hashtags still matter in social media posts? Yes, they do! But their use and effectiveness have changed over the years. All of the social media networks use them — even YouTube and Pinterest! Use them consistently to brand your social media posts. Naturally, it helps to have a strategy. You can create your own
VIDEOS: Do HASHTAGS Still Matter? What You Need to Know… Read More »
Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly. Furthermore, what about the AI search bots? How are they going to pick up your site when someone asks them a question that you can answer? Now, I am assuming that you have a
How to get AI-SEO for a new WEBSITE or a Neglected One? Read More »
Did an employee or intern leave with your social media or website login and passwords? Or did you outsource your social media or website build, and they never provided you with the passwords or administrative access? It’s happened to many of my clients. For instance, one client’s Twitter (now X) account was set up by
How to Avoid Getting Locked Out of Your Social Media (or Your Website) Read More »
Your online image is everything that’s on the Internet that’s associated with your business. Does your online image say “expert in your field”? Or does it say, “Clueless!”? You might think social media is not really important, but it actually is. In reality, the consumer is searching for information, entertainment, products, and/or services when they
What Does Your ONLINE IMAGE Say About You? Read More »
In the Phoenix area and the Sonoran Desert, May is when the Saguaro Cacti bloom. They have to be well over 40 or 50 years old before they bloom! Besides Mother’s Day, and Memorial Day, what else will be trending on social media in May? May Observance and Awareness Days I publish this every month
What’s Trending in May! Mother’s Day & More! Read More »
April 1995 marked 30 years that I’ve worked in digital marketing. I’ve seen it all! Well-meaning small business owners especially attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could
Are you Making these Digital Marketing Mistakes? Read More »
Unfortunately, many business owners ignore social media — especially Facebook and X (formerly known as Twitter) — specifically when it comes to customer service. One of my clients opened a “rage room” in Tempe. When he first opened, someone wanted to book a party and had a question. The contact form on the website gave
Why Social Media is Important for Customer Service Read More »
LinkedIn is a powerful networking tool for both jobseekers and businesses, but there are rules to follow. There are things that you just don’t do. LinkedIn is the Facebook for professionals and it’s nothing like Facebook.
12 LinkedIn Dos and Don’ts Read More »
