Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it… Read more What is Inbound Marketing? Get Found Online
As you’re contemplating your New Year’s Resolutions (or goals) here are some January Awareness and Observance Days that will probably be trending on Twitter. Plan ahead and spin your marketing message around the hashtags. Remember, hashtags only work with letters and numbers. There are no apostrophes (‘) or symbols. These are just some of the… Read more Plan Ahead: What will be Trending in January on Social Media
Unlike a for-profit business that usually has one main target market, maybe two, a nonprofit has several – at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. You need to get to know them – intimately. You also need to find them in the social media networks… Read more 5 Target Market Personas for NonProfits
People buy from whom they know and trust. Before they get to know you, the have to notice you. Before they trust you, they have to also like you. Social Marketing makes it easy for people to do that. You get noticed on social media by using the right strategy and tactics. People start to… Read more Know, Like & Trust: Getting the Best From Your Social Marketing
There are still a lot of folks out there who don’t “get” Twitter. Twitter is where people go to find out what’s going on right now. It’s where people get information. Twitter users have varying reasons for being on Twitter. The Difference of the 5 main Twitter Users… It’s based on the follower to following… Read more 5 Types of Twitter Users – Which are You?