What is Inbound Marketing? Get Found Online

Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it… Continue reading What is Inbound Marketing? Get Found Online

How to Gain Exposure with what will be Trending in September

There’s been a lot of hot “breaking news” lately on social media. However, especially on Twitter, I still see the observance or awareness days trending. Keep in mind that we still need to be careful when using “#COVID19” or #Coronavirus. Some networks are censoring anyone with those or related hashtags. Here are some of the… Continue reading How to Gain Exposure with what will be Trending in September

Are you Making these Digital Marketing Mistakes?

Since I’ve been working in online marketing for over 26 years now, I’ve seen well-meaning business owners attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand the technology?… Continue reading Are you Making these Digital Marketing Mistakes?

How to gain Exposure with what will be Trending in August

August in Phoenix is not just hot, it’s back-to-school time – or is it? With COVID-19 still haunting us, when kids go back-to-school is still up in the air. However, that doesn’t mean that it’s not trending on social media. Again, be careful when dealing with anything coronavirus-related. So, besides, back-to-school, what’s going to be… Continue reading How to gain Exposure with what will be Trending in August

Know, Like & Trust: Getting the Best From Your Social Marketing

People buy from whom they know and trust. Before they get to know you, the have to notice you. Before they trust you, they have to also like you. Social Marketing makes it easy for people to do that. You get noticed on social media by using the right strategy and tactics. People start to… Continue reading Know, Like & Trust: Getting the Best From Your Social Marketing