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target market - focus on people first in your online marketing

How to do Market Research Your Target to Get Good Results in Your Marketing

Marketing Strategy, Target Marketing /

Whenever I’m over on Quora looking for questions that people are asking regarding digital marketing, I always see someone complaining that their marketing or advertising on Facebook or Google isn’t working. Many blame the platform. Hint: It’s not the platform’s fault! Usually, it’s one or more factors in the marketing planning process that the advertiser […]

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5 Reasons Why Your Marketing is Failing & How to Fix the Problem

5 Reasons Why Your Marketing is Failing and How to Fix the Problem

Advertising, Digital Marketing, Lead Conversion, Marketing, Marketing Strategy /

You came up with a brilliant idea, set up a website and placed ads on Facebook. However, your marketing is failing. The ads are not working. It’s not the network’s fault. There could be several factors why your marketing isn’t working. They fall into 5 major categories. This, of course, takes into consideration that you

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