video marketing

content marketing works. what is content marketing?

Content Marketing 101: What it is and How it Benefits Your Business

Blogging, Content Marketing /

You may be asking yourself, “What is Content Marketing?” The short answer is blogging. It’s also producing podcasts and visuals, like videos, infographics, and animations. Nevertheless, blogging on your website is the foundation for effective digital marketing and search engine optimization (SEO). Additionally, content marketing is how you build your following on social media networks […]

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visual video marketing on mobile devices

How to Use Visual Marketing to Boost Your Brand and Sales

Social Media Marketing, Video Marketing /

Everywhere you look, you see visual marketing: pictures, photos, graphics, animations, and/or videos. For instance, did you know that YouTube videos appear frequently in Google AI Overviews? Plus, how does AI Search fit in? Besides that, what are today’s visual marketing trends, platforms, and tools — including AI? If you want your marketing messages to

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Do You Want to go Viral? Tell Stories that Provoke Emotions

Do You Want to go Viral? Tell Stories that Provoke Emotions

Video Marketing, Viral Marketing /

Here’s an excellent example of a viral video for a brand that actually rejected it. It’s what’s called “user-generated content”. A fan of a product or service creates a video on their own, without prompting from the brand. But this is not about the brand, but the power of telling stories that provoke emotions. About

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Local SEO! Sharpen Your YouTube Strategy to Rank on Google

Local SEO! Sharpen Your YouTube STRATEGY to RANK on Google

Google, Local SEO, Video Marketing, YouTube /

Many businesses, especially local brick-and-mortar and area service providers, DO NOT use YouTube effectively. You probably think that just recording a video and uploading it is enough, but it’s not. With a little extra effort, tweaking your YouTube strategy can make a significant difference in your results. These tips will help you increase views, subscribers,

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video and social media marketing webinar

Video and Social Media Marketing Distribution Roadmap

Social Media Marketing, Video Marketing /

Many times, I come across content that is so good and timely that I say, “I couldn’t have done it better myself!” In this post, I’m featuring a webinar presented by the Arizona Commerce Authority (ACA) Small Business Bootcamp with my good friend, Taylor Wellman of Financial Potion. I’ve known Taylor for years, and I

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