video marketing

Local SEO! Sharpen Your YouTube Strategy to Rank on Google

Local SEO! Sharpen Your YouTube STRATEGY to RANK on Google

Many businesses, especially local brick-and-mortar and area service providers, DO NOT use YouTube effectively. You probably think that just recording a video and uploading it is enough, but it’s not. With a little extra effort, tweaking your YouTube strategy can make a significant difference in your results. These tips will help you increase views, subscribers, […]

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video and social media marketing webinar

Video and Social Media Marketing Distribution Roadmap

Many times, I come across content that is so good and timely that I say, “I couldn’t have done it better myself!” In this post, I’m featuring a webinar presented by the Arizona Commerce Authority (ACA) Small Business Bootcamp with my good friend, Taylor Wellman of Financial Potion. I’ve known Taylor for years, and I

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Do You Want to go Viral? Tell Stories that Provoke Emotions

Do You Want to go Viral? Tell Stories that Provoke Emotions

Here’s an excellent example of a viral video for a brand that actually rejected it. It’s what’s called “user-generated content”. A fan of a product or service creates a video, on their own, without prompting by the brand. But this is not about the brand but the power of telling stories that provoke emotions. About

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visual video marketing on mobile devices

How to Use Visual Marketing to Boost Your Brand and Sales

Everywhere you look you see visual marketing — pictures, photos, graphics, animations, and/or videos. What are today’s visual marketing trends, platforms, and tools? If you want your marketing messages to stand out — you have to get visual. Let’s break down your Visual Marketing Options: Video Marketing For video marketing to be effective, you should

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