Top Social Media Marketing Trends You Need in 2020

2020 Digital Marketing Trends

It’s December and all the “predictions” for 2020 marketing trends are coming out. I rather not use that term as no one really has a crystal ball to accurately predict what is going to be the latest, hottest, most popular marketing trend. Video, Video and More Video! IGTV — Instagram TV — Instagram’s video channel… Read more Top Social Media Marketing Trends You Need in 2020

How to Get Visual to Boost Your Brand & Sales

Get visual in your marketing

Everywhere you look you see visual marketing — pictures, photos, graphics and/or videos. What are today’s visual marketing trends, platforms and tools? If you want your marketing messages to stand out — get visual. Let’s breakdown your Visual Marketing Options: Video Marketing For video marketing┬áto be effective, you should be creating at least 2 videos… Read more How to Get Visual to Boost Your Brand & Sales

How to Develop Your Video Strategy

social media & video marketing

Do you have a video strategy? Why is Video so Hot? Video entertains, informs and educates. YouTube is the 2nd largest search engine next to Google with the most searched-for term being “how to”. So what’s stopping you from doing videos to promote your business? You also have to have a video strategy for Instagram,… Read more How to Develop Your Video Strategy

Get Permission to Use People in Pictures and Videos

get permission before taking a customer's photo or video

We all know that using pictures and videos when marketing on social media works. Especially action shots, video testimonials, customers using product (See UGC below). If you use their likeness (face) in promoting yourself or your company, you must have their permission in writing. A verbal “sure” is not enough. That person may change their… Read more Get Permission to Use People in Pictures and Videos

Video Testimonials – A Great Digital Marketing Tool

videos

Video is hot! People are more likely to sit and watch a video than to read an article.