Free WordPress Plugins to Save Time and Simplify Life

WordPress is one of the most popular website and blogging platforms. This article explains why I prefer WordPress. One of the reasons is the availability of thousands of free and premium WordPress plugins. What is a Plugin? Plugins are add-ons to the WordPress (WP) operating system that add functionalities to a website or blog. Think… Continue reading Free WordPress Plugins to Save Time and Simplify Life

What is a Landing Page and What Makes an Effective One?

You’ve got a sharp looking website for your business, determined who your target market is and figured out a fantastic offer to start generating leads and grow your email list. Now, you need an effective landing page. What makes a landing page different from your other pages? Here are the elements of a “perfect” landing… Continue reading What is a Landing Page and What Makes an Effective One?

Social Media Marketing Strategy: Think Like Your Target Market

One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. You feel it’s the best and greatest. You think your website is gorgeous, your social media pages are cool and your marketing… Continue reading Social Media Marketing Strategy: Think Like Your Target Market