Free WordPress Plugins to Save Time and Simplify Life

WordPress is one of the most popular website and blogging platforms. This article explains why I prefer WordPress. One of the reasons is the availability of thousands of free and premium WordPress plugins. What is a Plugin? Plugins are add-ons to the WordPress (WP) operating system that add functionalities to a website or blog. Think… Continue reading Free WordPress Plugins to Save Time and Simplify Life

What is a Landing Page and What Makes an Effective One?

You’ve got a sharp looking website for your business, determined who your target market is and figured out a fantastic offer to start generating leads and grow your email list. Now, you need an effective landing page. What makes a landing page different from your other pages? Here are the elements of a “perfect” landing… Continue reading What is a Landing Page and What Makes an Effective One?

What is Inbound Marketing? Get Found Online

Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it… Continue reading What is Inbound Marketing? Get Found Online

Are you Making these Digital Marketing Mistakes?

Since I’ve been working in online marketing for over 26 years now, I’ve seen well-meaning business owners attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand the technology?… Continue reading Are you Making these Digital Marketing Mistakes?

How Much Should a New Business have in their Marketing Budget?

Marketing is an essential function of any business who wants to draw new customers. Whether B2B or B2C, you have to promote your business so people know you exist — you need a marketing budget. Today’s marketing is way more complicated than before which makes it crucial for small business owners to carefully plan and… Continue reading How Much Should a New Business have in their Marketing Budget?