websites

content marketing works

No Matter What Industry You’re In, Content Marketing for SEO Works Best!

The number one traffic channel is organic search, and content marketing for SEO (Search Engine Optimization), when done right, absolutely works. On most websites, when you look at analytics, out of 1000 visitors in a month, 600-700 of them would come from the search engine. Over 80% of them are from Google. The rest of

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From Lead Generation to Lead Capturing – the Role of the Website

Many small business owners complain saying, “I’m on social media, but it doesn’t work.” Usually, when I dig deeper, I find that they’re just not using it properly. More than likely, their lead generation system is not set up correctly or they don’t have one at all. When done correctly, social media marketing is one

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Google's Free Websites will be Turned Off Soon! What you Need to Know

Google’s Free Websites will be Turned Off Soon! What you Need to Know

Sometime this March 2024, Google will shut down their free websites from their Google Business Profile. If you have taken advantage of Google’s Free Websites, you need to take action NOW! When the websites are taken down, if someone clicks on the link, they will be redirected to your Google Business Profile until June 10,

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website functionality

What You Need to Know to Build Your Website for Effective Results

I was once asked, could my Facebook business page serve as my website. No. Your website is yours. Social media profiles should be your backup in case your site goes down. And it’s a way to drive people to your website. You have zero control over what happens on Facebook or the other social networks

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startup marketing budget - weigh your options.

How Much Should a New Business have in their Marketing Budget?

Marketing is an essential function of any business that wants to draw new customers. Whether B2B or B2C (or both), you must promote your business so people know you exist. Obviously, to do so effectively, you need a marketing budget. Today’s marketing is way more complicated than back in the day before the Internet existed.

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What is inbound marketing

What is Inbound Marketing? Get Found Online

Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. You want to be found when people are searching for what you have to offer. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and

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