To be successful in digital marketing you have to blog. If you think, “I’m not a blogger,” you can easily become one. Here’s how to do it and do it right. What is the Purpose of a Blog? An effective blog has two main purposes: To attract potential customers to your website. To lead them… Continue reading How to Become a Better Blogger for Marketing Success
Remember back in the day when you walked by a newsstand and were stopped by a headline on the front page? More than likely, you bought the paper to read the article. That’s how newspapers depended on sales – the sensationalism of their headlines. That still holds true today, however, it applies to your blog.… Continue reading How to Write Awesome, Powerful Headlines for Your Blog
A blank page is a terrifying thing. Whether on old-fashioned paper or the latest 27‑inch iMac with Retina 5K display, a blank page implies deadlines unmet, dreams deferred, and blog posts unwritten. How can you take your blank business blog from “blah” to “awe” in three easy steps? Recognize the value. What better way to distinguish yourself and… Continue reading Top 3 Ways to Love Your Business Blog so it Actually Works for You!