The Power of Now – How Technology Changed Marketing

Technology – you either love it or hate it, but you have to use it or get left behind. I came across this video of Jay Baer of Convince and Convert and New York Times bestselling author of “Youtility” where he explains how technology and its immediacy has changed marketing. The Power of Now: The… Read more The Power of Now – How Technology Changed Marketing

The New Marketing: Youtility by Jay Baer – Book Review

It’s not about YOU! It’s about YOUtility! It’s not about promotion, it’s about being helpful! The concept isn’t that difficult to understand. But if you don’t, you might as well close up shop.