YouTube is the 2nd largest search engine next to its parent, Google. “How to” is the most searched-for phrase. This class covers the basics of YouTube and the 2nd video covers how to optimize your channel for SEO and branding.
Here are the class notes: https://azsocialmediawiz.com/wp-content/uploads/YouTubeBasics.pdf
I asked a new client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base. Understanding the different generations and how they use social media, is crucial for effective marketing.
The particular client I mentioned wants to reach a broad audience of different age groups and occupations. Which is fine, however, you market to someone under 40 (Gen Z & Millennials) differently than you would to someone over 40 (Gen X & Baby Boomers) – and on different social networks.
SnapChat and Facebook – the prefer to see real people (authenticity) in marketing rather than celebrities. (Go figure.) Use short, positive content – mostly videos. Best time is early morning and late afternoon.
Millennials (22 – 40):Facebook (their primary news source), Instagram (for the younger half), LinkedIn and Tumblr (Yes, Tumblr is still around!) They’ll skip video ads as soon as they can. 87% own smartphones and will turn to social media when making purchasing decisions. Post relevant, credible content, that they care about.
Facebook (They spend almost 7 hours on there a week!), Pinterest and YouTube. Reach them between 9pm and midnight. They are more brand-loyal than other age groups. Gen Xers have the 2nd largest disposable income and they go for nostalgia and comfort. Use videos and visual content with straight-forward clicks to website. Moreover, they prefer to use a computer rather than a mobile device.
These folks prefer email to communicate, yet, they spend 11 hours or more on Facebook each week! They’ll respond to quizzes and polls more so than the other generations. They are vocal and opinionated and prefer slower, informational video content.
What stands out to me, besides the fact that they ALL USE FACEBOOK, is that missing from here are Twitter and Google+. That calls for another blog post!
(Note: There is a discrepancy in the age brackets.)
So, now that you have an idea where your target market hangs out, your next step is to learn everything you can about Facebook and the networks that they prefer. Best place to start is on my YouTube Channel. There you’ll find, FREE, easy-to-follow videos covering all you need to know about each of the major social media networks, their culture and differences, along with strategies for each of them. Also included are videos on how to use hashtags and how to see what’s working and not working.
This infographic How to Market to Different Generations on Social Media appeared first on Top Dog Social Media.
I know you want it! Viral Marketing! That one post, picture or video that everyone who sees it has to share it with their friends.
Do a search on Facebook for Forth Worth PD and you’ll see that dozens of news networks shared their videos with millions of views and shares. That’s what you want.
OK, you’re probably thinking that it was the fact that it was a police department and that these were professionally done videos. There’s no way that you have the budget for it, right? Actually, hiring a professional video production company is not as expensive as you may think. I’ve had several professional videos done all under $300. Although, I didn’t have costuming or professional actors in them. That will jack up the cost.
You should have at least one professionally done video.
That video can serve as the intro to your business on your website. It’s proven that visitors to a website stay longer when there’s a video. HOWEVER, don’t have it play automatically when the site loads. Allow the visitor to click on it if they want to watch it. And don’t use Flash!
“Skip the flash and Flash, and let people get right in [to your website] unless you want them to abort their visit or only visit once.” ~ Guy Kawasaki in [ad link] “Enchantment“
You can use that professional video also as your YouTube channel ad. Yes, you get a free ad for your YouTube channel. It has to be under 2 minutes. Keep in mind that you have to deliver on what that video promotes. If you say you’re going to be doing weekly videos, then do weekly videos!
Remember: People prefer to watch a 3-minute video rather than reading a 300-word blog post.
This is the first in a new weekly series I’ll be providing every Friday afternoon. I understand that social media is not only overwhelming for a lot of business owners, but also keeping up with all the changes is challenging to say the least. There are many — if not too many — sources of social media and online marketing news. How do you know who’s the authority? Who’s right? What’s hype and what’s not?
Well, with this series, I’m doing the sifting and sorting for you. Each Friday, I’ll pick the top 10 best, must-read social media and online marketing articles and news stories of the week. They could be news from the networks or advice, tips and hacks from the experts. They’ll cover social media, search engine optimization (SEO), digital and content marketing. In this fast-paced, tech-centered world, taking time to learn and understand how all this works, will only help you be successful. Everyone learns technology differently and no one expects you to grasp it quickly or completely the first time around.
11 Ways to Hack the LinkedIn Pulse. Writing for LinkedIn helps build your credibility and establish you as an expert in your field. This post from WordStream provides some tips that will help your article get noticed by more people besides your connections and followers.
10 Steps to Build Your Stature as an Influencer. You want to be known as an expert in your field. Here’s what you need to do to get there.
The social media networks: Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest and YouTube, each have very powerful internal search engines that rival Google.
If you don’t have your business profiles optimized for their search engines, you won’t come up in search results. They work the same as Google — based on keywords and phrases that searchers enter into the search box to find what they need.
Also, your social media business profiles come up in Google search. Searching for information on a business, I entered the name and their LinkedIn company profile came up first – above their website! I was searching to get more information on a candidate and when I Googled her name, her Facebook business page came up before her website.
Once you have your keywords, it’s time to get creative with your social media profile descriptions.
You have only 7 seconds to catch a visitor’s attention. Make it good!
Your graphics should be of good quality, not fuzzy and a visitor should know instantly what it is you do and have to offer.
You’ve got the latest webcam in your pocket in your smartphone. Why aren’t you using video marketing to promote your business?
You can’t afford to NOT get Social Savvy!
My first “Wednesdays with the Wiz” Facebook Live video! This is really cool. Every Wednesday at 4pm MST/PT, I’ll be on Facebook Live talking about a tip of the week, the latest social media news and upcoming classes and events.
#SocialMedia #marketing. Wednesday’s with the Wiz
Posted by Giselle Aguiar on Wednesday, March 23, 2016
You need to really know your target market well to determine who are the influencers that they follow and respect.
Linkedin and LinkedIn Groups: look for those with a lot of connections (over 500) and followers. (You can follow someone without being connect to them.) Search for specific people and follow them.
Twitter: Search by name or industry. Look for someone with a high number of followers (over 2000) and who is active and tweets often. Look at some of their tweets. Retweet 1 or 2 of their tweets every day. When you follow someone or retweet (share) one of their tweets, they get a notification. That’s how you get noticed. Thank them if they follow you back or retweet your tweets.
Feedly.com: Search for bloggers by topic. See how many subscribers they have and how often they write a blog post. Subscribe to their blog. Take a good look at their site. Do they take posts from guest bloggers? Do they have advertising? Do they do reviews? Comment on their blog posts, if they have commenting open.
YouTube: Search by name or topic (keywords). How many subscribers do they have? How many videos have they published and how often?; How many likes have their videos have gotten? Comment on their videos.
“Buyer Beware”
Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague.
Today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use, they will go elsewhere. They are…
To be successful in today’s marketing, you need to know your target market inside and out. You need put yourself in their shoes. Where are they hanging out online? What are they going to enter into the search box to find you? When they have a problem (a pain point) where are they going for answers? How are you going to solve their pain point?
When your potential customer discovers your website, what do they find?
Articles with answers to their problems? Stories about people like them who have the same issues and how your business solved their issue? An easy-to-see, clear, call-to-action where they can join a list, get a freebie or more info? Entertainment?
When that person finds your Facebook, Twitter or Google+ page what will they find?
A logo graphic that’s cut off? A cover graphic that’s fuzzy or has text that is blocked by page features? Or good quality graphics that instantly tell them what it is that you do? Your last post was over 2 months ago, a few minutes or hours ago? The posts are all about how great the business is — selling, selling, selling?
These pages are your company’s façade. They’re your online image. Everything from pictures, the about section and what your posting is part of your brand. What does it say about you?
Folks, it’s 2016. Social Media is not going away. You either have to have your act together and get in game or start planning to close or sell your business (if that’s where you have to go, I have someone who can help you).
Then do some research – where are they hanging out online? Which networks do they prefer?
Learn about the networks. They are like foreign countries with their own culture and lingo. Find communities where your target markets are as well as referral sources.
Make sure your social media profiles and website are optimized for search. Each of the networks has their own powerful, internal search engine.
Think Keyword-Centric
Develop a strategic and a tactical social media marketing plan. This will be updated every month based on your analytics and insights, which tell you what’s working and what’s not working.
If you keep doing what’s not working expecting different results – that’s insanity!
Remember, not being Social Savvy is no longer an excuse. You can learn, practice and succeed at social media marketing with a little help from your friends at AZ Social Media Wiz.
Is it a fluke? Or can a video be made to be so popular that everyone that views it wants to share it? Both.
Sometimes something that starts simply can turn into something viral. Like the ALS Bucket Challenge. No one planned it. It just happened.
Others take a bit more creativity and cleverness.
One more thing – viral videos are easier for a B2C business than a B2B business. When you’re selling a product or service to consumers, you can get a little more daring and risky. Not so much on the B2B side. That doesn’t mean a B2B video can’t go viral — just don’t expect it to.
This week, expect all the Super Bowl ads to go viral. Here are a few of the early ones…. some have more views than others – you can see why…..
