I know you want it! Viral Marketing! That one post, picture or video that everyone who sees it has to share it with their friends.
Here’s an outstanding example of a viral marketing video that has went viral:
And they followed it up with the Darth Vader interview:
OK, you’re probably thinking that it was the fact that it was a police department and that these were professionally done videos. There’s no way that you have the budget for it, right? Actually, hiring a professional video production company is not as expensive as you may think. I’ve had several professional videos done all under $300. Although, I didn’t have costuming or professional actors in them. That will jack up the cost.
You should have at least one professionally done video.
That video can serve as the intro to your business on your website. It’s proven that visitors to a website stay longer when there’s a video. HOWEVER, don’t have it play automatically when the site loads. Allow the visitor to click on it if they want to watch it. And don’t use Flash!
You can use that professional video also as your YouTube channel ad. Yes, you get a free ad for your YouTube channel. It has to be under 2 minutes. Keep in mind that you have to deliver on what that video promotes. If you say you’re going to be doing weekly videos, then do weekly videos!
Here are some tips and ideas on how to create some viral marketing videos:
- Brainstorm – get together with your team and throw some ideas around. If you lack a team, hire a marketing coach to help you with ideas.
- Search for videos from other people and companies in your industry or your competitors and see what they’re doing. Look at their views and likes. Also, how often are they uploading new videos. Fresh content makes Google happy.
- Use a cell phone or tablet to record – you have high-quality cameras in your mobile devices. Make sure you have plenty of storage space on the device before starting to record. The last thing you need is your phone stopping you in the middle of recording with a “Sorry, you are out of storage space” alert. (That happened to me when I was live-streaming once. Oh, and the battery died, too. So make sure it’s charged!)
- Use the free video editing software in your computer. Windows 8 and above users have Movie Maker and Mac users have iMovie. YouTube also has a free video editor.
- Have fun with it.
- Go for the views emotional triggers:
- make it funny
- tug at the heart strings
- anger them
Remember: People prefer to watch a 3-minute video rather than reading a 300-word blog post.
In conclusion, don’t over think it. Having a video go viral is usually a fluke. Nevertheless, if you keep creating clever, awesome content, you’ll get the attention of your target audience and the exposure you want.
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