Archive for YouTube

How to Effectively Market Your Business with Videos on YouTube

YouTube is the 2nd largest search engine next to its parent, Google. “How to” is the most searched-for phrase. This class covers the basics of YouTube and the 2nd video covers how to optimize your channel for SEO and branding.


Here are the class notes: https://azsocialmediawiz.com/wp-content/uploads/YouTubeBasics.pdf

How to Optimize Your YouTube Channel

 

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How and Where to Best Reach Different Generations on Social Media [Infographic]

I asked a new client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base. Understanding the different generations and how they use social media, is crucial for effective marketing.

The particular client I mentioned wants to reach a broad audience of different age groups and occupations. Which is fine, however, you market to someone under 40 (Gen Z & Millennials) differently than you would to someone over 40 (Gen X & Baby Boomers) – and on different social networks.

In a nutshell, here’s how, when and where to reach each of the generations: Use Snapchat to reach the under 21 crowd.

Gen Z (<21):

SnapChat and Facebook – the prefer to see real people (authenticity) in marketing rather than celebrities. (Go figure.) Use short, positive content – mostly videos. Best time is early morning and late afternoon.

Use Instagram to reach MillennialsMillennials (22 – 40):

Facebook (their primary news source), Instagram (for the younger half), LinkedIn and Tumblr (Yes, Tumblr is still around!) They’ll skip video ads as soon as they can. 87% own smartphones and will turn to social media when making purchasing decisions. Post relevant, credible content, that they care about.

Gen X (41 – 52):

Use Pinterest to reach Gen XersFacebook (They spend almost 7 hours on there a week!), Pinterest and YouTube. Reach them between 9pm and midnight. They are more brand-loyal than other age groups. Gen Xers have the 2nd largest disposable income and they go for nostalgia and comfort. Use videos and visual content with straight-forward clicks to website. Moreover, they prefer to use a computer rather than a mobile device.

Baby Boomers (53 – 71):

Everyone's on Facebook! These folks prefer email to communicate, yet, they spend 11 hours or more on Facebook each week! They’ll respond to quizzes and polls more so than the other generations. They are vocal and opinionated and prefer slower, informational video content.

 

What stands out to me, besides the fact that they ALL USE FACEBOOK, is that missing from here are Twitter and Google+. That calls for another blog post!

However, not everyone falls perfectly into each of these groups. Individual preferences will differ. That’s why you need to clearly define your target markets’ personas, taking into consideration their habits and preferences first (Get a FREE Workbook!).

This infographic from CitiPostMail, breaks down the generations, which social network they prefer and what type of message will catch their attention:

(Note: There is a discrepancy in the age brackets.)

How and Where to Best Reach Different Generations on Social MediaSo, now that you have an idea where your target market hangs out, your next step is to learn everything you can about Facebook and the networks that they prefer. Best place to start is on my YouTube Channel. There you’ll find, FREE, easy-to-follow videos covering all you need to know about each of the major social media networks, their culture and differences, along with strategies for each of them. Also included are videos on how to use hashtags and how to see what’s working and not working.

This infographic How to Market to Different Generations on Social Media appeared first on Top Dog Social Media.

If we wait.....

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An Excellent Example of Clever Viral Marketing

I know you want it! Viral Marketing! That one post, picture or video that everyone who sees it has to share it with their friends.

Here’s an outstanding example of a viral marketing video that has went viral:

And they followed it up with the Darth Vader interview:

An Excellent Example of Clever Viral MarketingDo a search on Facebook for Forth Worth PD and you’ll see that dozens of news networks shared their videos with millions of views and shares. That’s what you want.

OK, you’re probably thinking that it was the fact that it was a police department and that these were professionally done videos. There’s no way that you have the budget for it, right?  Actually, hiring a professional video production company is not as expensive as you may think. I’ve had several professional videos done all under $300. Although, I didn’t have costuming or professional actors in them. That will jack up the cost.

You should have at least one professionally done video.

That video can serve as the intro to your business on your website. It’s proven that visitors to a website stay longer when there’s a video. HOWEVER, don’t have it play automatically when the site loads. Allow the visitor to click on it if they want to watch it. And don’t use Flash!

“Skip the flash and Flash, and let people get right in [to your website] unless you want them to abort their visit or only visit once.” ~ Guy Kawasaki in [ad link] “Enchantment

You can use that professional video also as your YouTube channel ad. Yes, you get a free ad for your YouTube channel. It has to be under 2 minutes. Keep in mind that you have to deliver on what that video promotes. If you say you’re going to be doing weekly videos, then do weekly videos!

Here are some tips and ideas on how to create some viral marketing videos:

  • Brainstorm – get together with your team and throw some ideas around. If you lack a team, hire a marketing coach to help you with ideas.
  • Search for videos from other people and companies in your industry or your competitors and see what they’re doing. Look at their views and likes. Also, how often are they uploading new videos. Fresh content makes Google happy. 
  • Use a cell phone or tablet to record – you have high-quality cameras in your mobile devices. Make sure you have plenty of storage space on the device before starting to record. The last thing you need is your phone stopping you in the middle of recording with a “Sorry, you are out of storage space” alert. (That happened to me when I was live-streaming once. Oh, and the battery died, too. So make sure it’s charged!)
  • Use the free video editing software in your computer. Windows 8 and above users have Movie Maker and Mac users have iMovie. YouTube also has a free video editor.
  • Have fun with it.
  • Go for the views emotional triggers:
    • make it funny
    • tug at the heart strings
    • anger them

Remember: People prefer to watch a 3-minute video rather than reading a 300-word blog post.

An Excellent Example of Clever Viral Marketing

In conclusion, don’t over think it. Having a video go viral is usually a fluke. Nevertheless, if you keep creating clever, awesome content, you’ll get the attention of your target audience and the exposure you want.

Would you like some help brainstorming for 2017? Take advantage of the Holiday Special on 1:1 Coaching! Click here for details!

Make 2017 Your Best Year Ever!

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Top 10 Best Social Media News – Nov. 18, 2016

This week in Social Media NewsThis is the first in a new weekly series I’ll be providing every Friday afternoon. I understand that social media is not only overwhelming for a lot of business owners, but also keeping up with all the changes is challenging to say the least. There are many — if not too many — sources of social media and online marketing news. How do you know who’s the authority? Who’s right? What’s hype and what’s not?

Well, with this series, I’m doing the sifting and sorting for you. Each Friday, I’ll pick the top 10 best, must-read social media and online marketing articles and news stories of the week. They could be news from the networks or advice, tips and hacks from the experts. They’ll cover social media, search engine optimization (SEO), digital and content marketing. In this fast-paced, tech-centered world, taking time to learn and understand how all this works, will only help you be successful. Everyone learns technology differently and no one expects you to grasp it quickly or completely the first time around.

Here are the top 10 Social Media, Must-Read Articles for 10/18/16 (in no particular order):

  1. 11 Ways to Hack the LinkedIn Pulse. Writing for LinkedIn helps build your credibility and establish you as an expert in your field. This post from WordStream provides some tips that will help your article get noticed by more people besides your connections and followers.

  2. YouTube Cleans up Comments. I’m sure you saw how Twitter literally blew up with nasty comments during and after the election. Well, the folks at YouTube caught on and have “cleaned up” their comments and added some cool features.
  3. Facebook “Bug” Reveals Organic Reach Is Even Worse Than We Thought. Oh, boy. It seems that our friends at Facebook really want you to pay-to-play!
  4. What Makes People Bounce Off Websites? “This is a metric that defines the percentage of visitors to your website that leave the website directly from the landing page without viewing any other page on the website. Bounce rate is given as a percentage of visitors who leave your website.The average bounce rate for an ecommerce website according to data from Google Analytics is 57 percent. The best ecommerce websites’ record bounce rates are as low as 35 percent.”
  5. Give Your Campaign Video Marketing Boost. Video marketing is now an essential part of effective online marketing.
  6. 70% of consumers will leave a review for a business when asked. Reviews on Facebook and other online sites come up in Google searches.
  7. Pinterest queues up autoplay video ads for new Explore tab. If you’re trying to reach the consumer, you need to look at Pinterest. Here is a new feature.
  8. 10 Steps to Build Your Stature as an Influencer. You want to be known as an expert in your field. Here’s what you need to do to get there.

  9. Twitter Releases New Reports on Holiday Shopping Behaviors [Infographic]. It’s not too late to get in on the holiday shopping trends. Check out this info.
  10. 11 proven digital marketing strategies you’re (still) not using. I know, it’s too much, but it works! You can’t continue to ignore marketing and expect your business to flourish.

If you want more, just follow me on your favorite network where I share more content: LinkedIn, Google+, Facebook or Twitter.

Now that you know what you NEED to do, here are some tools that will help you:

Your Social Savvy Solution Members Only

Not sure what you need? Click here to schedule a free 30-minute phone consultation and analysis of your current online marketing efforts.

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Get Found On Social Media-they’re as Powerful as Google

The social media networks: Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest and YouTube, each have very powerful internal search engines that rival Google.

If you don’t have your business profiles optimized for their search engines, you won’t come up in search results. They work the same as Google — based on keywords and phrases that searchers enter into the search box to find what they need.

Also, your social media business profiles come up in Google search. Searching for information on a business, I entered the name and their LinkedIn company profile came up first – above their website! I was searching to get more information on a candidate and when I Googled her name, her Facebook business page came up before her website.

Here are some tips to help you tweak your social media to make them POWER PROFILES!

  1. Clearly define your target market. The better you get to know your target market niche, the better you’re going to be able to reach them.
  2. Do some keyword research. This will tell you the keywords and phrases your potential customers are using. Google Keyword Planner is the best. It’s part of their AdWords program, but it’s free to use.
  3. Twitter has a powerful internal search engine as do all the social media networks. Once you have your keywords, it’s time to get creative with your social media profile descriptions.
    1. Twitter and Pinterest only give you 160 characters so don’t use “flowery language” — make it keyword-centric.
    2. Facebook, Google+, and LinkedIn give you a lot of space, use it! But same thing — keep it keyword-centric.
    3. Instagram is shorter at 150 characters.
    4. YouTube gives you several places to add descriptions including the video defaults. BTW, YT is the 2nd largest search engine next to its parent, Google. “How to” is the most searched-for phrase.
    5. Use hashtags on the major keywords on Twitter, Pinterest and Instagram.
    6. Spell check! Some of these search engines give you exact matches. If you misspelled something, it won’t come up.
    7. Put yourself in your target market’s shoes. Look at everything from their perspective.
  4. Make sure you have the correct URL (web address) linked properly. This helps with overall Search Engine Optimization (SEO).

You have only 7 seconds to catch a visitor’s attention. Make it good!

Your graphics should be of good quality, not fuzzy and a visitor should know instantly what it is you do and have to offer.

If you need help with your social media profiles, here are two alternatives for you:

  1. Grab our Social Media Success Startup Pack (ON SALE NOW!) – it has all the resources you need for keyword & market research, plus much more!

  2. Schedule a free 30-minute phone consult and analysis. I’ll look at your website, even do an SEO test, and your social media networks and tell you what could be improved.

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11 Powerful Benefits of Video Marketing

You’ve got the latest webcam in your pocket in your smartphone. Why aren’t you using video marketing to promote your business?

Here are 11 Powerful Benefits of Video Marketing:

  • Video increases conversions by 52%.
  • Shoppers who watch a video are 174% more likely to buy than shoppers who don’t.

  • Video increases front-page Google Results by 53x.

  • Web visitors stay twice as long on pages with video.

  • People prefer watching over reading.
  • 
Video in an email increases click-thru rates by 96%.

  • Video appears in 70% of the top 100 search results.

  • Explainer videos increase conversion rates by 20%.
  • The human voice conveys emotion.

  • The brain is hot-wired to trust the human face.

  • Movement captures & keeps people’s attention.


Learn how to do Video Marketing right! 

Video Marketing Class June 9th

Live Streaming Video Class June 16th

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How to Boost Your Business with YouTube Videos [Infographic]

Here are few proven facts about marketing with YouTube Videos:

  • Visitors will stay longer on your website if it has a video on the home page. The longer a visitor stays on your site, better the chances they’ll do something — take some action — then become a lead and later a sale.
  • People are more likely to watch a 3-miute video than read a 300-word blog article.
  • People who watch an “explainer” video are more likely to purchase that product or service.
  • Videos help web pages come up higher in Google search.
  • “How to” is the most searched for phrase on YouTube
  • YouTube is the 2nd largest search engine next to its parent, Google

The infographic below has some great tips on how to use YouTube videos. It’s by SelfEmployedKing.com (love that name!). The original blog post has links to all the experts noted in the infographic.

How to use #YouTube #Videos to promote yoru business. #socialmedia

All this works if you follow these steps…

  1. Clearly define your target market. Click here to download the Free Define Your Target Market Wordbook.
  2. Research. Find out all you can about your target and industry.
  3. Set SMART Goals
  4. Develop a Strategy to accomplish those goals
  5. Put together a Tactical Plan to implement the Strategy
  6. Prepare your branding, logo, website, cover graphics then set-up your social media profiles optimized for the search engines.
  7. Learn how to use the the tools properly and effectively.
  8. Engage with your target market.
  9. Create & Curate content — videos, blog posts, graphics — showcase your expertise, give you credibility and drive traffic to your website where you can capture leads with enticing calls-to-action.
  10. Monitor and measure monthly. See what’s working and what’s not working and plan out the next month’s strategies and tactics for your content and social media posts.

You can’t afford to NOT get Social Savvy!

Start with a Free 30-minute phone consultation and review of your website and social media efforts. CLICK HERE.

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Video: What is Influencer Marketing? Wednesdays with the Wiz

My first “Wednesdays with the Wiz” Facebook Live video! This is really cool. Every Wednesday at 4pm MST/PT, I’ll be on Facebook Live talking about a tip of the week, the latest social media news and upcoming classes and events.Influencer marketing

This week I talked about Influencer Marketing and why it’s important to find the influencers in your field or industry that your target market trusts. The idea is to make friends with them so they’ll notice you, follow you, and share your content with their many followers. 

#SocialMedia #marketing. Wednesday’s with the Wiz

Posted by Giselle Aguiar on Wednesday, March 23, 2016

 

You need to really know your target market well to determine who are the influencers that they follow and respect.

Download the free Define Your Target Market Workbook.

Some places that you can find influencers:

Linkedin and LinkedIn Groups: look for those with a lot of connections (over 500) and followers. (You can follow someone without being connect to them.) Search for specific people and follow them.

Twitter: Search by name or industry. Look for someone with a high number of followers (over 2000) and who is active and tweets often. Look at some of their tweets. Retweet 1 or 2 of their tweets every day. When you follow someone or retweet (share) one of their tweets, they get a notification. That’s how you get noticed. Thank them if they follow you back or retweet your tweets.

Feedly.com: Search for bloggers by topic. See how many subscribers they have and how often they write a blog post. Subscribe to their blog. Take a good look at their site. Do they take posts from guest bloggers? Do they have advertising? Do they do reviews? Comment on their blog posts, if they have commenting open.

YouTube: Search by name or topic (keywords). How many subscribers do they have? How many videos have they published and how often?; How many likes have their videos have gotten? Comment on their videos.

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The #SocialSavvy Consumer

“Buyer Beware”

Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague.

Today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use, they will go elsewhere. They are…

Social Savvy

They know where to look. They know who to ask. They know.

They buy from those they know and trust.

Why You Need to Become Social Savvy

To be successful in today’s marketing, you need to know your target market inside and out. You need put yourself in their shoes. Where are they hanging out online? What are they going to enter into the search box to find you? When they have a problem (a pain point) where are they going for answers? How are you going to solve their pain point?

People get online for a variety of reasons:

  • To be entertained
  • They need or want something
  • They have a problem and are seeking help
  • To know what’s going on, see what happened, curiosity, see what’s trending
  • To keep up with their friends and family
  • To learn about the latest products
  • To keep up with fashion and style

The Social Savvy ConsumerWhen your potential customer discovers your website, what do they find?

Articles with answers to their problems? Stories about people like them who have the same issues and how your business solved their issue? An easy-to-see, clear, call-to-action where they can join a list, get a freebie or more info? Entertainment?

When that person finds your Facebook, Twitter or Google+ page what will they find?

A logo graphic that’s cut off? A cover graphic that’s fuzzy or has text that is blocked by page features? Or good quality graphics that instantly tell them what it is that you do? Your last post was over 2 months ago, a few minutes or hours ago? The posts are all about how great the business is — selling, selling, selling?

Having an incomplete or fuzzy-looking social media page is like having a sloppy lobby.

These pages are your company’s façade. They’re your online image. Everything from pictures, the about section and what your posting is part of your brand. What does it say about you?

Are you Social Savvy? Or does it say that you clearly don’t know what you’re doing?

Folks, it’s 2016. Social Media is not going away. You either have to have your act together and get in game or start planning to close or sell your business (if that’s where you have to go, I have someone who can help you).

Start here: Download the Free Define Your Target Market Workbook to find your niche.

Then do some research – where are they hanging out online? Which networks do they prefer?

Learn about the networks. They are like foreign countries with their own culture and lingo. Find communities where your target markets are as well as referral sources.

Make sure your social media profiles and website are optimized for search. Each of the networks has their own powerful, internal search engine.

Think Keyword-Centric

Develop a strategic and a tactical social media marketing plan. This will be updated every month based on your analytics and insights, which tell you what’s working and what’s not working.

If you keep doing what’s not working expecting different results – that’s insanity!

Remember, not being Social Savvy is no longer an excuse. You can learn, practice and succeed at social media marketing with a little help from your friends at AZ Social Media Wiz.

We can do it for you or teach you how to do it yourself.

Click here to schedule a free, 30-minute phone consultation so we can analyze your current online efforts and help decide the best direction for your company.

 

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7 Features of a Viral Video

What’s the secret to creating a viral video?

 7 Features of a Viral Video Is it a fluke? Or can a video be made to be so popular that everyone that views it wants to share it? Both.

Sometimes something that starts simply can turn into something viral. Like the ALS Bucket Challenge. No one planned it. It just happened.

Others take a bit more creativity and cleverness.

One more thing – viral videos are easier for a B2C business than a B2B business. When you’re selling a product or service to consumers, you can get a little more daring and risky. Not so much on the B2B side. That doesn’t mean a B2B video can’t go viral — just don’t expect it to. 

Here are the main features of a Viral Video:

  1. Make it short – Under 3 minutes
  2. Plan to release it early in the week – you’ll have less competition than on the weekends.
  3. Understand emotions – you want people not to just LIKE your video but to SHARE it with their friends. There are 3 types of emotions:
    1. Awe – cuteness, tug at the heart strings
    2. Amusement – humor, funny, crazy, hilarious, a parody
    3. Anger – it makes you mad enough to do something
  4. Market it – you need to plan how you’re going to promote it – Twitter, Google, Pinterest, Facebook, etc. Cut a 6 sec excerpt for Instagram
  5. Do something controversial
  6. Make other people look good
  7. Think like a reporter – be objective. If you were covering a news story, how would you feature it?

This week, expect all the Super Bowl ads to go viral. Here are a few of the early ones…. some have more views than others – you can see why…..

 

 

 

 

 

 

But I don’t have a budget for a whole production team!

Of course you don’t. And you don’t need one. You can be clever and creative with your cell phone. We’ve got a class! Check out the line-up!

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