I asked a client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base.… Continue reading How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!
Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague. However, today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use, they… Continue reading The Social Savvy Consumer
Do you have a video strategy? Why is Video so Hot? Video entertains, informs and educates. YouTube is the 2nd largest search engine next to Google with the most searched-for term being “how to”. So what’s stopping you from doing videos to promote your business? Other Networks and Apps You also have to have a… Continue reading How to Develop Your Video Strategy – Updated!
Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business to Business (B2B) or Business to Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end… Continue reading B2B vs B2C Which Social Network Should You Use?
Blogging helps get you noticed as an expert in your field. The more often you blog, the more traffic you drive to your website.