Taking Shortcuts in Social Media will Hurt in the Long-run

Social Media followers

The social media offers are so tempting! Offers like “I will promote Your Website, Blog Or Anything 20,000,000 Members On Facebook Twitter for $5″ or ” I will add 32000 Twitter followers or 6000 Facebook likes for $5″ — seem too good to be true and they are!

You do not want to do this!

  1. More than likely, these are either fake accounts or they are overseas
  2. They are probably not your target market
  3. They are not going to like, share or comment on your posts
  4. Your “Insights” or demographics will be worthless
  5. The networks are purging fake accounts so you’re wasting money.

Here’s what I mean…

At first, their 25,000 likes look impressive. Actually, to me, it was not natural. For a local business, 2000 likes would be great. The fact that over 60% are men between the ages of 18 and 34 looks cool, except the target market for this particular business is women over 40! Also, these men were mostly in Bangladesh, Turkey and Pakistan! Again, not to helpful when it comes to a local business.

The sad part, is that this particular company was paying over $1000 a month to an unscrupulous social media service provider.

A good social media campaign is combined with content marketing with a specific target market in mind. You must clearly identify a specific target market and put together strategic and tactical marketing plans combining blogging, posting and monitoring social media.

It takes time! The 3 Ps: Persistence, Perseverance and Patience

Persistence – Be consistent and persistent in your message. Research, study and learn how each network works.

Perseverance – Keep it going. Use the free tools like TweetDeck and HootSuite to schedule posts to go in the future. Use Dlvr.it to automate posting content from trusted sources. But don’t over do it. That’s where strategy comes in.

Patience – it’s not going to happen overnight! The more time you devote to your content and social media marketing the faster you’ll meet your goals and get the results you want. Expect that it will take at least one month of diligent work to grow a decent following, 2-3 months to start seeing increased traffic to your website and 6 months for it really to catch on.

What’s a “decent social media following“?

These should be your social media growth goals:

Twitter – 100 Followers. Then you can use Audiense to get analytics & demographics on your followers like what time zone they’re in and what’s the best time to tweet.

Facebook  – 100 Likes. Then you’ll have access to the precious Insights which tell you loads about who your fans are: gender, age, location and which posts they liked, shared or commented on.

LinkedIn – 50 Connections. That along with a completed profile will make you an “All-Star” and you’ll come up in searches.

Instagram – 100 Followers. Post pictures and videos several times a day.

Have you got your plan in place, or are you totally lost? I can help. Click here to schedule a free 15-minute phone consult and review of your marketing efforts.



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By Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing specialist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.

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