There are a few hot topics today in social media news this week.
Facebook is opening groups to business pages. So you can join a Facebook Group as your business instead of yourself. That’s something that LinkedIn doesn’t do. The group owner or manger has to allow pages to join the group. If you manage a group, in the group page, click on “More”, then Edit Group Settings.
If you have a business page or have tried to write a review on a business’ FB page, you may have noticed it’s now “Recommendations”. That puts a whole new spin on customer feedback! Recommendations are all positive! I guess Facebook is trying to eliminate hostile, negative commenting. Getting online reviews is important – here are 15 Reasons Why. Encourage your happy camper customers to review you on Google and Yelp and recommend you on Facebook via email. In your “thanks for your order” email, just ask them.
You don’t have because you don’t ask.
Speaking of reviews, Google My Business will now allowing you to edit review replies.
Branding & Content Marketing:
With so many controversial issues being tossed around social media these days, you may wonder if it’s a good idea to comment and share your two-cents worth. You have to be careful.
- You don’t want to alienate any one – or do you? Take Nike for example. Some folks burned their sneakers & sold their Nike stock, but as it turns out, sales have gone up. Go figure.
- Discuss jumping into the fray with your staff or mentors. Depending on your industry or type of business, supporting a cause may help or hinder you.
- IMHO, keep business and personal separate. If you want to comment on politics, do it on your personal Twitter account. Keep your business Twitter for business-related tweets. On Facebook and LinkedIn, you’re connected to your page as the owner, so be careful. Think of your personal brand as well as your company’s brand.
Anything posted online will come up in Google searches.
Good, quality pictures are important when blogging or posting. You can’t just grab images off the Internet. You can get sued. I personally, like Pixabay. Create your own ads and social graphics with Canva. Here’s how to use Creative Commons to find pictures.
Part of your brand is your company’s website URL (web address). It’s been confusing when it comes to having to use “www” in front of the URL or not. Well, Google now is bringing back “www” URLs in their Chrome browser. Technically, it shouldn’t matter if you type the www. It should just go to the website. Sometimes, it works and sometimes it doesn’t. Figure out which way works for your site and make sure that when you write your company’s website address that you put it correctly. Check all your links in your social media profiles and other listings. The last thing you want is someone clicking on a link and it not going to your site or getting an error message.
Something else that’s important is the SSL Certificate. You need to have this at the server level of your website. So your address starts with https://. Otherwise, it will show as “Not Secure” on the browser and that’s the last thing you want. Contact your hosting company. Average prices are around $50 for a year. Yes, it’s another way for hosting companies to make money.
- 39% of Online Shopping in the U.S. is on a mobile device.
- A Complete Guide to Amazon Fulfillment
- Pay-Per-Click (PPC) Holiday Advertising Tips
- New! Google Introduces Shoppable Image Ads. Yes, customers can buy right from the Google ad!
- AI – Artificial Intelligence – the evolution of mobile shopping.
- Pinterest opens “Shop the Look” pins to all businesses – not just the big guys.
- Here are some stats: The State of the Connected Customer Report.
- The Future of eCommerce
General Tips on Social Media Marketing and SEO:
- Different approaches to SEO and the effects each of them – some good and not so good.
- Remember GDPR? It hasn’t gone away. Here’s what you need to know if you plan on having international people on your email list.
- How to use Storytelling to Boost Sales
- How to Repurpose Content to Save Time and Draw Traffic to your Site.
- If you have a B2B (business to business), you need to be on LinkedIn – here are some tips to get more leads.
- Combining Email & Content Marketing for Success
- Word-of-Mouth Recommendations are Still Important – Check out these facts.
- Unusual places to find content ideas.
Here come the holidays!
And just in time for Holiday Shopping, Facebook came out with the infographic below on the Shopping Journey of the Connected Consumer.
What it comes down to, if you want to sell products to today’s consumer, you need to have to your social media act together. You need a well-thought-out strategy. I can help you put a strategy together. Let’s start with a free 15-minute phone consult. I’ll analyze your situation and we can talk about how best to increase your business.