Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague.
Today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use, they will go elsewhere. They are…
They know where to look. They know who to ask. They know.
They buy from those they know and trust.
Why You Need to Become Social Savvy
To be successful in today’s marketing, you need to know your target market inside and out. You need put yourself in their shoes. Where are they hanging out online? What are they going to enter into the search box to find you? When they have a problem (a pain point) where are they going for answers? How are you going to solve their pain point?
People get online for a variety of reasons:
- To be entertained
- They need or want something
- They have a problem and are seeking help
- To know what’s going on, see what happened, curiosity, see what’s trending
- To keep up with their friends and family
- To learn about the latest products
- To keep up with fashion and style
Articles with answers to their problems? Stories about people like them who have the same issues and how your business solved their issue? An easy-to-see, clear, call-to-action where they can join a list, get a freebie or more info? Entertainment?
When that person finds your Facebook, Twitter or Google+ page what will they find?
A logo graphic that’s cut off? A cover graphic that’s fuzzy or has text that is blocked by page features? Or good quality graphics that instantly tell them what it is that you do? Your last post was over 2 months ago, a few minutes or hours ago? The posts are all about how great the business is — selling, selling, selling?
Having an incomplete or fuzzy-looking social media page is like having a sloppy lobby.
These pages are your company’s façade. They’re your online image. Everything from pictures, the about section and what your posting is part of your brand. What does it say about you?
Are you Social Savvy? Or does it say that you clearly don’t know what you’re doing?
Folks, it’s 2016. Social Media is not going away. You either have to have your act together and get in game or start planning to close or sell your business (if that’s where you have to go, I have someone who can help you).
Then do some research – where are they hanging out online? Which networks do they prefer?
Learn about the networks. They are like foreign countries with their own culture and lingo. Find communities where your target markets are as well as referral sources.
Make sure your social media profiles and website are optimized for search. Each of the networks has their own powerful, internal search engine.
Develop a strategic and a tactical social media marketing plan. This will be updated every month based on your analytics and insights, which tell you what’s working and what’s not working.
If you keep doing what’s not working expecting different results – that’s insanity!
Remember, not being Social Savvy is no longer an excuse. You can learn, practice and succeed at social media marketing with a little help from your friends at AZ Social Media Wiz.