A blank page is a terrifying thing. Whether on old-fashioned paper or the latest 27‑inch iMac with Retina 5K display, a blank page implies deadlines unmet, dreams deferred, and blog posts unwritten. How can you take your blank business blog from “blah” to “awe” in three easy steps?
- Recognize the value. What better way to distinguish yourself and your business from competitors than by sharing your own unique voice? In addition to enhancing SEO, blogging lets you share your company story in a way that adds dimension to your brand. Recognizing value in what you are doing is the best motivator around.
- Stop being afraid. Fear kills creativity. Whether you are still suffering from the red-pen horrors of your high school English class, or whether you’ve only recently admitted to yourself that you don’t know what people are referring to when they use the phrase “parts of speech,” realize that you already know everything you need to start (or re-start) your business blog.
- Find your voice. Everyone has one. By working through the process of generating thoughts, organizing ideas, and proofing for technical goofs, you can find your voice. Writing for business involves the same parts of your brain as writing the Great American Novel or the next Hollywood hit. Your goal is different, but the process of generating, refining, and letting it all out is the same.
Business blogs do take some time
Yes, they do take some sweat equity, but you’ve got to do it! Carve out an hour or two a week. The more often you blog, the better. Furthermore, you’ll get used to the software and it will take you less time to do each article if you blog frequently.
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