Plan Ahead: What will be Trending in January on Social Media

Besides, the on-going, never-ending hot-news topics, here are some January Awareness and Observance Days that will probably be trending on Twitter.

You can also expect anything dealing with weight loss and new year’s resolutions, goal setting, etc. to be trending.

Plan ahead and spin your marketing message around the hashtags. Remember, hashtags only work with letters and numbers. There are no apostrophes (‘) or symbols.

These are just some of the “holidays”. For the full list, visit these sites:


Aside from the ones listed bellow, expect #NewYear2022, #HappyNewYear2022 and other variations to be trending. Be aware that you can’t hashtag just numbers — #2022 — it doesn’t work. You have to put some letters along with the numbers. Also, because it’s “2022” any hashtag like #2022Hope, #2022Inspiration, etc. will work with your marketing. Remember, when putting several words together in a hashtag, capitalize the first letter of each word. Though hashtags are not case sensitive, it’s easier for the human eye to read when each word is capitalized.

Month observances usually are trending the first day of the month, but is OK to use throughout the month. Awareness weeks mostly are trending the first day or two of the week, but again, it’s OK to use it during the whole week. Days trend early in the morning, but will be OK to use throughout the day.

The idea is to take advantage when it’s trending to get maximum exposure.

January Month Trending:

  • Blood Donor Month
  • National Mentoring Month
  • Oatmeal Month
  • Soup Month
  • Slow Cooker Month
  • Slavery and Human Trafficking Prevention Month
  • Thyroid Disease Awareness
  • Birth Defects Awareness Month
  • Glaucoma Awareness
  • Braille Literacy Month
  • Bath Safety Month
  • Hobby Month
  • Hot Tea Month
  • Cervical Cancer Screening Month
  • Random Action Month

Observance Weeks in January:

First Full Week

Weight loss resolution time
  • Diet & New Year’s Resolution Week
  • Celebration of Life Week

Second Week

  • Pizza Week – starts 2nd Sunday
  • Letter Writing Week – a lost art – starts 2nd Sunday
  • Home Safety and Security Week

Third Week

  • World Kiwanis Week
  • Hunt for Happiness Week
  • Healthy Weight Week
  • Sugar Awareness Week
  • No Name Calling Week

Fourth week or last Business Week

  • Hunt for Happiness Week
  • School Choice Week
  • Medical Group Practice Week
  • Tax Identity Theft Week

Observance Days in January

1 – New Years Day
Hangover Day
Bloody Mary Day
World Day of Peace
2 – Science Fiction Day
Personal Trainer Awareness Day
World Introvert Day
3 – National Fruitcake Toss Day – this would make a fun video!
Thank God it’s Monday
4 – Trivia Day
Spaghetti Day
5 – Keto Day
Bird Day
6 – Epiphany
Confirmation of the Election by the House and Senate
Technology Day
Bean Day
7 – National Bobblehead Day
Invisible Pain Day
8 – Winter Skin Relief Day
Argyle Day – show off your socks!
Bubble Bath Day
National Vision Board Day
9 – Law Enforcement Appreciation Day
National Static Electricity Day
Sunday Supper Day
10 – Bittersweet Chocolate Day
Cut your Energy Costs Day
Save the Eagles Day
Clean Off Your Desk Day – Get Organized!
11 – Human Trafficking Awareness Day
National Shop for Travel Day
12 – Pharmacist Day
13 – National Sticker Day
14 – Dress up Your Pet Day
World Logic Day
15 – National Hat Day
Bagel Day
Use your Gift Card Day
16 – National Religious Freedom Day
Fig Newton Day
Get to Know your Customers Day
World Religion Day
17 – Martin Luther King Jr. Day
18 – Winnie the Pooh Day
Thesaurus Day
19 – Popcorn Day
20 – Cheese Lover’s Day
Presidential Inauguration Day
Get to Know Your Customers Day
21 – Hugging Day
Granola Bar Day
22 – Sanctity of Life Day / Celebration of Life Day
24 – Compliment Day
Peanut Butter Day
International Day of Education
25 – Opposite Day
Seed Swap Day
Plan for Vacation Day
26 – Spouses Day
27 – Chocolate Cake Day
International Holocaust Remembrance Day
28 – Have Fun at Work Day
Data Privacy Day
29 – Puzzle Day
Seed Swap Day
30 – School Day for Non-violence and Peace 2022 (season through April 4, 2022)
31 – Backward Day
Inspire Your Heart with Art Day
Hot Chocolate Day

If you’d like some help brainstorming your marketing strategy for January, click here to schedule a coaching session!

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Plan Ahead: What will be Trending in January on Social Media
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Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing specialist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.