Plan Ahead: What will be Trending in January on Social Media

What will be trending in January 2020 on Social Media

As you’re contemplating your New Year’s Resolutions (or goals) here are some January Awareness and Observance Days that will probably be trending on Twitter. Plan ahead and spin your marketing message around the hashtags. Remember, hashtags only work with letters and numbers. There are no apostrophes (‘) or symbols.

These are just some of the “holidays”. For the full list, visit these sites:


Besides the ones listed bellow, expect #NewYear2020, #HappyNewYear2020 and other variations to be trending. Be aware that you can’t hashtag just numbers — #2020 — it doesn’t work. You have to put some letters along with the numbers. Also, because it’s “2020” any hashtag like #2020Vision, #2020Inspiration, #Roaring2020, etc. will work with your marketing. Remember, when putting several words together in a hashtag, capitalize the first letter of each word. Though hashtags are not case sensitive, it’s easier for the human eye to read when each word is capitalized.

Month observances usually are trending the first day of the month, but is OK to use throughout the month. Awareness weeks mostly are trending the first day or two of the week, but again, it’s OK to use it during the whole week. Days trend early in the morning, but will be OK to use throughout the day.

The idea is to take advantage when it’s trending to get maximum exposure.

January Month Trending:

  • Blood Donor Month
  • National Mentoring Month
  • Oatmeal Month
  • Soup Month
  • Slow Cooker Month
  • Slavery and Human Trafficking Prevention Month
  • Thyroid Disease Awareness
  • Birth Defects Awareness Month
  • Glaucoma Awareness
  • Braille Month
  • Bath Safety Month
  • Hobby Month
  • Hot Tea Month

Observance Weeks in January:

First Full Week

Weight loss resolution time
  • Diet & New Year’s Resolution Week
  • Celebration of Life Week

Second Week

  • Pizza Week – starts Jan. 2nd
  • Letter Writing Week – a lost art
  • Home Safety and Security Week

Third Week

  • World Kiwanis Week
  • Hunt for Happiness Week
  • Health Weight Week
  • Sugar Awareness Week

Fourth week or last Business Week

  • Hunt for Happiness Week
  • School Choice Week
  • Medical Group Practice Week

Observance Days in January

Roaring 2020

1 – New Years Day
Hangover Day
Bloody Mary Day
World Day of Peace
2 – Science Fiction Day
Personal Trainer Awareness Day
4 – Trivia Day
5 – Keto Day
Bird Day
6 – Technology Day
8 – Winter Skin Relief Day
9 – Law Enforcement Appreciation Day
National Static Electricity Day
10 – Bittersweet Chocolate Day
Cut your Energy Costs Day
Save the Eagles Day
11 – Human Trafficking Awareness Day
National Vision Board Day – watch for #2020Vision!
12 – Pharmacist Day
Sunday Supper Day
13 – Korean American Day
Clean Off Your Desk Day
14 – Dress up Your Pet Day
Shop for Travel Day
15 – National Hat Day
Bagel Day
16 – National Religious Freedom Day
Get to Know your Customers Day
18 – Winnie the Pooh Day
Thesaurus Day
Use your Gift Card Day
19 – Popcorn Day
20 – Cheese Lover’s Day
Martin Luther King Jr. Day
21 – Hugging Day
Granola Bar Day
24 – Compliment Day
Peanut Butter Day
25 – Opposite Day
Seed Swap Day
26 – Spouses Day
27 – Chocolate Cake Day
28 – Have Fun at Work Day
Data Privacy Day International
Holocaust Remembrance Day
Plan a Vacation Day
29 – Puzzle Day
31 – Backward Day
Inspire Your Heart with Art Day
Hot Chocolate Day

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