Plan Ahead: What will be Trending in January on Social Media

What will be trending in January 2024?

Besides, the on-going, never-ending hot-news topics, here are some January Awareness and Observance Days that will probably be trending on X (formerly Twitter).

You can also expect anything dealing with weight loss and new year’s resolutions, goal setting, etc. to be trending.

Plan ahead and spin your marketing message around the hashtags. Remember, hashtags only work with letters and numbers. There are no apostrophes (‘) or symbols.

These are just some of the “holidays”. For the full list, visit these sites:


Aside from the ones listed bellow, expect #NewYear2024, #HappyNewYear2024 and other variations to be trending. Be aware that you can’t hashtag just numbers — #2024 — it doesn’t work. You have to put some letters along with the numbers. Also, any hashtag like #2024Hope, #2024Inspiration, etc. will work with your marketing. Remember, when putting several words together in a hashtag, capitalize the first letter of each word. Though hashtags are not case sensitive, it’s easier for the human eye to read when each word is capitalized.

Month observances usually are trending the first day of the month, but is OK to use throughout the month. Awareness weeks mostly are trending the first day or two of the week, but again, it’s OK to use it during the whole week. Days trend early in the morning, but will be OK to use throughout the day.

The idea is to take advantage when it’s trending to get maximum exposure.

Did you know the history of “Janurary”?

Around 700 B.C., January replaced March as the first month of the year. Roman king Numa Pompilius revised the calendar and added two months to it. However, many religions continued to celebrate the new year either on March 25th or December 25th according to their church calendars. Even the Julian calendar did not indicate a clear beginning and end to the year. Then in 1582, Pope Gregory developed the Gregorian calendar and most of the world came around to January 1 being the beginning of the New Year.

Janus is the Roman god of beginnings and endings. He’s a protector of gates, doorways, and transitions. January takes its name from this tow-headed god, and it makes us wonder why it took so long to celebrate the new year in January, but it did.

National Day Calendar

January Month Trending:

  • Blood Donor Month
  • CBD Month
  • National Mentoring Month
  • Oatmeal Month
  • Soup Month
  • Slow Cooker Month
  • Slavery and Human Trafficking Prevention Month
  • Thyroid Disease Awareness
  • Birth Defects Awareness Month
  • Glaucoma Awareness
  • Braille Literacy Month
  • Bath Safety Month
  • Hobby Month
  • Hot Tea Month
  • Cervical Cancer Screening Month
  • Random Action Month

Observance Weeks in January:

First Full Week

Weight loss resolution time
  • Diet & New Year’s Resolution Week
  • Celebration of Life Week
  • Hunt for Happiness Week

Second Week

  • Pizza Week – starts 2nd Sunday
  • Letter Writing Week – a lost art – starts 2nd Sunday
  • Home Safety and Security Week

Third Week

  • World Kiwanis Week
  • Hunt for Happiness Week
  • Healthy Weight Week
  • Sugar Awareness Week
  • No Name Calling Week

Fourth week or last Business Week

  • Hunt for Happiness Week
  • School Choice Week
  • Medical Group Practice Week
  • Tax Identity Theft Week
  • Meat Week – Begins on the last Sunday in January.

Observance Days in January

1 – New Years Day
Hangover Day
Bloody Mary Day
World Day of Peace
Euro Day
Thank God it’s Monday
2 – Science Fiction Day
Personal Trainer Awareness Day
World Introvert Day
National Buffet Day
4 – Trivia Day
World Hypnotism Day
World Braille Day
Spaghetti Day
5 – Keto Day
Bird Day
Screenwriters Day
6 – Epiphany
National Play Outside Day – 1st Saturday of Every Month
Cuddle Up Day
Technology Day
Bean Day
7 – National Bobblehead Day
Tempura Day
Invisible Pain Day
8 – Winter Skin Relief Day
Career Coach Day
Clean Off Your Desk Day – Get Organized! – 2nd Monday in January.
Earth’s Rotation Day
Argyle Day – show off your socks!
Bubble Bath Day
9 – Law Enforcement Appreciation Day
International Choreographers Day
Balloon Ascension Day
National Static Electricity Day
National Shop for Travel Day – 2nd Tuesday in January
10 – Bittersweet Chocolate Day
Cut your Energy Costs Day
Save the Eagles Day
Houseplant Appreciation Day
National Cut Your Energy Costs Day
11 – Human Trafficking Awareness Day
National Milk Day
National Vision Board Day
12 – Pharmacist Day
13 – National Sticker Day
Korean-American Day
14 – Dress up Your Pet Day
World Logic Day
Ratification Day
Sunday Supper Day – 2nd Sunday in January
National Dress Up Your Pet Day
15 – National Hat Day
Bagel Day
Martin Luther King Jr. Day – 3rd Monday in January
16 – National Religious Freedom Day
Fig Newton Day
World Religion Day
International Hot & Spicy Food Day
National Nothing Day
17 – International Mentoring Day
National Classy Day
18 – Winnie the Pooh Day
Thesaurus Day
Get to Know your Customers Day
19 – Popcorn Day
20 – Cheese Lover’s Day
International Day of Acceptance of People with Disabilities
Use your Gift Card Day – 3rd Saturday in January
Disc Jockey Day
21 – Hugging Day
Granola Bar Day
Sweatpants Day
National Fruitcake Toss Day
National Hyaluronic Acid Day
International Sweatpants Day
22 – Sanctity of Life Day / Celebration of Life Day
Polka Dot Day
23 – National Handwriting Day
National Pie Day
24 – Compliment Day
Peanut Butter Day
International Day of Education
25 – Opposite Day
Irish Coffee Day
26 – Spouses Day
Have Fun at Work Day – Last Friday in January
National Green Juice Day
27 – Chocolate Cake Day
International Holocaust Remembrance Day
Vietnam Peace Day
Seed Swap Day
28 – Global Community Engagement Day
National Kazoo Day
Data Privacy Day
29 – Puzzle Day
Corn Chip Day
30 – National Bubble Wrap Day
Croissant Day
Plan for Vacation Day – Last Tuesday in January
31 – Backward Day
Inspire Your Heart with Art Day
Hot Chocolate Day

If you’d like some help brainstorming your marketing strategy for January, click here to schedule a coaching session!

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