How to Use the New Twitter Organically to Gain Exposure & SEO

Twitter

This is how to use the New Twitter organically to gain exposure & SEO. I added the word “organically” to the title — which means free — that is un-paid marketing. A small business owner can spend a lot of money doing marketing online and not get the results they want. Thus, my purpose is to show you how to do it — albeit with a little sweat equity — without going broke. I’ve waited to do a Twitter video because of all the changes to the platform since Elon Musk took it over. Let’s dig in…

Check out my updated Twitter Video…

Top Twitter Tips

  1. Keep Business and Personal Separate
  2. Have a strategy
  3. Think before you tweet
  4. Don’t automate everything
  5. Acknowledge follows, retweets, & mentions

Given all that…

Why Should You be Marketing on Twitter?

  1. Tweets still come up in Google search – This helps with search engine optimization (SEO) when you share your blog posts and links from your website.
  2. It’s easy to connect with influencers – An influencer is someone with a lot of followers. You want to connect with influencers in your field or industry. For instance, if you offer parenting classes, you want to connect with mom bloggers. Mom Bloggers are very active on Twitter and it’s easy to build relationships with them.
  3. Find groups and enthusiasts on Twitter. I found local #CraftBeer lovers to help a client with their grand opening.
  4. It’s easy to schedule posts – Using the free tool, TweetDeck, you can schedule posts, as well as other people’s content, promotional posts, and your content — to go out into the future.
  5. You can build a decent following in 30 days – True, it will take a little sweat equity, but it’s worth it. Once you reach 100 followers — with just a little planning, you can do it in a few minutes a day — Twitter will then give you analytics. If you tap into the right crowd, you can build it faster. I broke my record with 100 followers in 2 weeks with the #CraftBeer crowd. I can show you how.
  6. Take advantage of trending hashtags to get even more exposure and grow your following – Every morning, there’s a hashtag or two trending:
    • #MondayMotivation
    • #TuesdayThoughts
    • #WednesdayWisdom
    • #ThursdayThoughts
    • #FridayFeeling
    • #SaturdayMorning
    • #SundayMorning
  7. Because Twitter moves so fast, you can schedule 10-15 posts a day. However, share other people’s related and relevant content, too! Don’t make it all about you! Only 1 out of 15 tweets should be a selling or promo tweet.

What is a Hashtag?

Hashtags are powerful on Twitter

A hashtag is the pound sign in front of a word or phrase that makes it clickable and searchable. Moreover, it’s a way to classify and brand your tweets and posts. They work on all the networks — even YouTube!

Here are a couple of examples…

Twitter hashtag sample
We created the hashtag #WholeLife180 and use it consistently in posts. This is a promo post.
Twitter hashtag sample
This is a post we shared of someone else’s relevant content. We added the #WholeLife180 hashtag. If someone clicks on that hashtag, they’ll see the promo post as well as all the other posts with that hashtag.

Hashtag Tips:

  • Plan out your hashtag strategy
  • You can create your own
  • They are not case-sensitive, but when using a phrase, capitalize the first letter of each word so it’s easier for the human eye to read.
  • They only use letters or numbers — no special characters. As soon as you add a space or symbol, the hashtag ends.
  • Always leave a space in front of the hashtag, otherwise, it won’t work.
  • Follow relevant hashtags like #parenting or #swimming to see who’s posting and connect with those people.
Twitter app mobile

Here are some Twitter do’s and don’ts:

  • Don’t ever buy Twitter followers! I’m sure there will still be folks out there who will try to sell fake followers. Hopefully, this problem will be eliminated.
  • Do thank someone for following you. Using TweetDeck you can thank more than one person at the same time. This is how you build relationships. That’s the “social” part of social media!
  • Do be creative in spinning your marketing message with trending hashtags. Always check to see why something is trending before riding on the trend’s coattails. It could be a crisis or tragedy.
  • Do tweet! People won’t follow you if you’re not tweeting. You can easily tweet 10 times a day since it goes so fast. Use the scheduler to space out your tweets.
  • Do check your analytics at the end of each month to see which tweets got the most engagement, reach and clicks. Moreover, you must set up your Twitter analytics when you set up your account. They’ll tell you demographics and what your followers are interested in. Maybe analytics will improve.
  • Don’t automate responses. You want to build relationships. You want to find those influencers — especially the ones that follow you back — that means they’re interested. Hopefully, this will also go away. No more bots!
  • Do follow people who you think are potential customers, referral sources, advocates and influencers. They’ll be notified when you follow them, hopefully, they’ll check you out and follow you back. At that point you’ve started a relationship.
  • Do brand your Twitter profile page similar to your website. You have 2 seconds to catch someone’s attention. A visitor should know instantly what it is you do or what you have to offer.
  • Don’t get over-wordy with flowery language in your Twitter bio. You have 160 characters. Make it keyword-centric. Add hashtags — 2 or 3 should suffice.
  • Do put your location and website address. This is a free billboard and listing and it helps with SEO.
  • Don’t be a pest. Yes, you want to connect with people, but people will stop following you if you message them too much as well as over tagging or mentioning them.
  • Do use images. They are more eye-catching than just text and links. Make sure they’re quality graphics and not cut off. Use Canva.com to create the cover image and avatar (logo) image in the correct sizes. This is all part of your online reputation and not a time to be lazy.
  • Don’t share from Facebook, Pinterest, or Instagram. All you see is a link on Twitter rather than the more eye-catching picture. Furthermore, share pictures directly. That’s where TweetDeck comes in.

Related Content:

Yes, Twitter can be overwhelming. Nevertheless, with a little coaching, you can master Twitter and leverage its power.


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