Hashtags are everywhere! Even on YouTube! Use them consistently to brand your social media posts. It helps to have a strategy. You can create your own hashtags and use trending ones. If someone clicks on a hashtag, all the posts with that hashtag come up.
Using hashtags helps you get seen by people who don’t know you, but are interested in the topic. It’s a great way to gain followers.
Tips on Creating Your Own
- Use your major keywords or phrases, like #HealthyAging or #PositiveParenting. Begin with Keyword Research. Use the free Google Keyword Tool.
- They don’t work with just numbers. For instance, #2021 doesn’t work. You have to add a word to it: #2021HealthTips
- They are not case sensitive, so capitalize the first letter of each word of a phrase. That makes it easy for the human reader to see them.
- They are exact, so #HealthyAging is different from #AgingHealthy.
- They only use numbers and letters. As soon as you add a symbol or a space, it ends the hashtag.
- Don’t hashtag every word in a sentence. This is a no-no: #Use #hashtags #correctly #for #maximum #effectiveness.
- You’re limited to 30 hashtags on Instagram, Facebook and MeWe.
- You’re limited to 280 characters on Twitter (not 140 like the video says)
Tips on Using Trending Hashtags
- Plan ahead for what will be trending. I publish an article about upcoming awareness and observance days at the end of each month. You can check out the latest here.
- Take advantage of hashtags that trend regularly on Twitter.
- Always check to see WHY something is trending to make sure it’s not a crisis.
- On LinkedIn, you can add 3 hashtags to your company profile page and this will help it come up in searches for your field or industry.
- On LinkedIn and Twitter, users can follow hashtags or save a search for any hashtag. Search for and use the ones with a lot of followers.
How to Use Hashtags to Market Your Business in Social Media:
Yes, it’s a little outdated, but the basics are still relevant.