Video: How to Use Hashtags to Effectively Market Your Business

How to use hashtags

Hashtags are everywhere! Even on YouTube! Use them consistently to brand your social media posts. It helps to have a strategy. You can create your own hashtags and use trending ones. If someone clicks on a hashtag, all the posts with that hashtag come up.

Using hashtags helps you get seen by people who don’t know you, but are interested in the topic. It’s a great way to gain followers.

Tips on Creating Your Own

  • Use your major keywords or phrases, like #HealthyAging or #PositiveParenting. Begin with Keyword Research. Use the free Google Keyword Tool.
  • They don’t work with just numbers. For instance, #2021 doesn’t work. You have to add a word to it: #2021HealthTips
  • They are not case sensitive, so capitalize the first letter of each word of a phrase. That makes it easy for the human reader to see them.
  • They are exact, so #HealthyAging is different from #AgingHealthy.
  • They only use numbers and letters. As soon as you add a symbol or a space, it ends the hashtag.
  • Don’t hashtag every word in a sentence. This is a no-no: #Use #hashtags #correctly #for #maximum #effectiveness.
  • You’re limited to 30 hashtags on Instagram, Facebook and MeWe.
  • You’re limited to 280 characters on Twitter (not 140 like the video says)

Tips on Using Trending Hashtags

  • Plan ahead for what will be trending. I publish an article about upcoming awareness and observance days at the end of each month. You can check out the latest here.
  • Take advantage of hashtags that trend regularly on Twitter.
  • Always check to see WHY something is trending to make sure it’s not a crisis.
  • On LinkedIn, you can add 3 hashtags to your company profile page and this will help it come up in searches for your field or industry.
  • On LinkedIn and Twitter, users can follow hashtags or save a search for any hashtag. Search for and use the ones with a lot of followers.
You can follow hashtags on LinkedIn and it’ll show how many followers that hashtag has.

How to Use Hashtags to Market Your Business in Social Media:

Yes, it’s a little outdated, but the basics are still relevant.

Class notes:

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By Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing specialist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.

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