How to Use Facebook Local Insights to Spotlight Your Area

Facebook Local Insights - demographics

It’s seems like all I’ve been blogging about lately is Facebook! While showing my social media boot camp class where to find their Facebook Analytics and Insights we discovered the new “Local” tab. When I clicked on it….

Facebook Local InsightsWow! These new Facebook Local Insights are HUGE for Local Businesses!

If have a brick-and-mortar business, it’s all about LOCATION – LOCATION – LOCATION. This tool can save you a lot of time and money. However, to access it you have to have…

  • A Facebook Business Page
  • A local business address on your page
  • At least 30 Facebook Likes to have access to your Insights

Yes, it’s part of the advertising system. But even if you don’t do paid advertising, it’s there for you use. Here’s the data you get:

Facebook Local Insights Radius

All this data is based on what people enter when they set-up their profiles:

  • age
  • gender
  • location – if activated on their computers
  • check-ins – these are getting more valuable than ever.

Facebook Local Insights - people nearbyThis is such valuable information especially for restaurants and stores!

Facebook Local Insights - people nearbyLearning as much as you can about your target market and your neighborhood will help you to create special promotions, product lines, etc. to cater specifically to those people. And, sure, it will help you better target that market if you decide to do paid Facebook ads.

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