If you’re not doing video marketing to promote your business, you’re missing out on being part of 80% all Internet traffic.
Video Marketing is the perfect way to…
- Explain how your product or service will benefit your target audience. Explainer videos educate your potential customer, specifically, how it will solve their problem or alleviate a pain point.
- Show happy camper customers using your product or taking advantage of your service. Video testimonials are believable. User-generated content (UCG) videos are even better. These are videos that your customer takes with their phone or mobile device then tags your business when they post it to social media. What’s cooler, on most social sites now — even Instagram — they can tag your location. This is HUGE for local brick-and-mortar businesses.
- How to videos help your target audience accomplish a task, solve a problem or improve something. These are great to sell books, online classes or upgraded services. For instance, a contractor may show how to fix something, knowing that the problem may be more complicated. Thus, there is a good chance that the viewer, or DIYer, will need to call them to complete the job.
All the while, you’re showcasing your brand, showing off your expertise, providing useful information, driving qualified leads to your website and boosting search engine optimization (SEO). Hey, that’s what you want!
This infographic by the Infographic Design Team, has some recent stats that I’m sure will convince you to get your video marketing act together sooner, rather than later. It even features some success stories.
So now you must be thinking, “Where do I start?”
- You start with clearly defining your target market personas. Who are you trying to reach? Who is your audience?
- What do you really want to accomplish? Set SMART Goals.
- Then make sure that your website is ready for prime time to capture leads with the right call-to-action.
- Decide if you’re going to do it yourself (DIY) or hire a pro. I do recommend that you have at least one video professionally done. Someone told me that using Fiverr.com, they got a “whiteboard” or “doodle” video for only $46. That’s a deal! If you’re going to to them yourself, I recommend investing in a tripod and clamp for your phone or tablet. If you do want to use a professional videographer, let me know, I have several in my virtual Rolodex, LinkedIn.
- Plan it out. Write out the plan. What’s your strategy? Never dive in without a plan!
- How long should it be? Well, that depends. If you’re promoting something, keep it short — 15-30 seconds. Explainer videos can be longer — up to 3 – 5 minutes. Educational videos can be as long as needed for the viewer to understand what you’re trying to teach them. (I try to keep them under 20 minutes.)
- Scripted or just wing it? How many “takes” will it take to get a good video and not look stupid.
- Then comes editing. If you want to try it yourself, there is free editing software available. If you’re on a Mac, you have iMovie included with your iOS. For Windows PCs, there’s Moviemaker that you can download for free. Always put a call-to-action at the end.
Where are you going to post them?
- Pinterest – you can now upload videos directly into Pinterest and add the URL to your website!
- Instagram Stories or IGTV (short videos)
- Snapchat if your trying to reach the under 24 crowd
- Your website — embed them in a blog post or put it on the sidebar.