Everyone wants to know what the secret is to great SEO – search engine optimization — and coming up on the first page of Google search.
There are 3 simple steps to great SEO which I explain in this video:
Here’s the complete transcript of the video “What’s the Secret to Great SEO?”:
Step 1 is to make sure your website is setup properly — optimized with effective title and meta tags. It should load quickly and have relevant external links. Optimize your site with relevant keywords.
Put yourself in your target market’s shoes. What are they going to enter into the search engine to find what you have to offer? Do keyword and target market research. I’ve got some resources available on my website to guide you through this process.
Step 2 is to become a content magnet by providing Google with fresh content at least weekly. Google is looking for fresh, relevant content written for the human reader. Write your blog posts for your target audience with the search engine in mind. Videos, podcasts and graphics also count as content. Make sure when you embed content on your blog that you summarize. The search engine only sees text and links.
Step 3 is to share the link to your content on social media – especially posting it “public” on Google+, so Google will index it in the search engine. Pin it on Pinterest – it takes the link with it. Share it on bookmarking sites like Digg & StumbledUpon. Those create legitimate backlinks to your site. Oh, and make sure you have share and follow buttons. The follow buttons are perfect external links that make it easy for people to follow you and the share buttons make it easy for visitors to share your content with their friends.
Hey, and if you have a burning social media, SEO or content marketing question, please either comment below or shoot me an email! Thanks for watching & my goal is to help you get social savvy!