Video is still hot! People are more likely to sit and watch a video than to read an article. Don’t get me wrong. I’m a staunch advocate of blogging (formatted properly), as it provides the Google search engine with the fresh, relevant content it’s looking for. But video testimonials can easily work with blogs and social media to promote any business. The best spokespeople are happy-camper customers.
Here’s a perfect example by my client, Natural Medicine & Detox, posted to YouTube. It’s a simple video testimonial of a satisfied client.
I recently created branded thumbnails for them and optimized all their YouTube videos for search. Red is an eye-catching color. Also, I wanted to clearly show what symptoms the patient suffered from and what treatment helped them. I also embedded them on a page titled “Reviews and Testimonials”.
All testimonials help. Most people will check out reviews and recommendations from satisfied customers. Also, don’t forget LinkedIn. Connect with your customers and clients and request recommendations or reviews from them. This helps with trust and credibility.
Ask them to recommend you on Google and Facebook, too, especially in your thank-you emails. Additionally, use them to promote special services. Like my client riding on the coattails of an excellent review. In this example, helping pregnant women feel better is a year-round target market.
User-Generated Content – Another Form of Video Testimonials
The next best thing is User-Generated Content (UCG)! Obviously, this is when a happy-camper customer loves your product or service so much that they’ll do a video showing them wearing your clothing or jewelry or using your product or service. Then they post it on THEIR social media accounts, tagging (mentioning) your business! That way, their friends and followers see it.
You can encourage this in your “Thank You” emails. Give them a unique hashtag to use and your username on the various networks. Make it easy for them to do it! Naturally, not all UCG will be videos, but pictures work, too!
For example, check out this image from LovePop cards on Instagram. Note the hashtag. When a customer posts a UCG and tags you, you get notified. You can also monitor your hashtag to see which posts have it, save them, and re-post them. If they use your hashtag, that gives you permission to use their posts, videos, or images for your marketing.
I can help you…
- Get you or your company set up with consistent branding and optimized bios throughout the networks
- Strategize with you to plan your digital media marketing campaign
- Show you or your staff how to use the free tools to
- Find your target market
- Grow your following and
- Manage your social media campaigns in just 30 minutes a day! I recommend using Sendible for social media scheduling.
Learn how to leverage the power of social media with 1:1 Training and Coaching
Why should I use video testimonials alongside my blog and social posts?
Video testimonials grab attention and build trust faster than text alone, and they can complement blog content to showcase real results from happy customers.
How can I use User-Generated Content to boost credibility and reach?
Encourage customers to post about your product or service and tag your business, then monitor and repost their content to show social proof and expand your reach.
What should a video testimonial include to be effective?
A strong testimonial should clearly show the patient or client’s symptoms, the treatment or service they received, and the positive outcome, with eye-catching branding if possible.
How can I get more reviews on Google and Facebook from customers?
Ask customers in thank-you emails or after a sale, provide easy links, and request recommendations on Google and Facebook to boost trust and visibility.
