Video Testimonials – A Great Digital Marketing Tool

Video is hot! People are more likely to sit and watch a video than to read an article. Don’t get me wrong. I’m a staunch advocate of blogging — it provides the Google search engine with the fresh, relevant content it’s looking for. But video can easily work with blogs and social media to promote any business. The best spokespeople are happy-camper customers. Here’s a perfect example by Dr. Daniel Amen posted to YouTube. It’s a simple video of a satisfied client.

Notice the clear and simple branding on the lower, left-hand corner and in the upper right. That one is in the YouTube In-video programming where you can upload your logo and it will automatically appear on all the videos you upload.

There’s a nice a call to action at the end. You have to tell people what you want them to do, otherwise they won’t do it.

This video was directly uploaded to their Facebook fan page. I saw it because I like Dr. Amen’s page some time ago. This video should also be on YouTube, and uploaded to Google+ and Twitter.

Here’s my call-to-action: I can help:

  • Get you or your company get set up with consistent branding throughout the networks
  • Strategize with you to plan your digital media marketing campaign
  • Show you or your staff how to use the free tools to
    • Find your target market
    • Grow your following and
    • Manage your social media campaign in just 30 minutes a day!

Learn how to leverage the power of social media in our live classes & boot camp.

Giselle Aguiar
Digital Media Trainer & Strategist
AZ Social Media Wiz
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