Video Testimonials – A Great Digital Marketing Tool

Video is hot! People are more likely to sit and watch a video than to read an article. Don’t get me wrong. I’m a staunch advocate of blogging — it provides the Google search engine with the fresh, relevant content it’s looking for. But video can easily work with blogs and social media to promote any business. The best spokespeople are happy-camper customers. Here’s a perfect example by Dr. Daniel Amen posted to YouTube. It’s a simple video of a satisfied client.

Notice the clear and simple branding on the lower, left-hand corner and in the upper right. That one is in the YouTube In-video programming where you can upload your logo and it will automatically appear on all the videos you upload.

There’s a nice a call to action at the end. You have to tell people what you want them to do, otherwise they won’t do it.

This video was directly uploaded to their Facebook fan page. I saw it because I like Dr. Amen’s page some time ago. This video should also be on YouTube, and uploaded to Instagram and Twitter.

Any testimonials help. Most people will check out reviews and recommendations from satisfied customers. A great place is LinkedIn. Connect with your customers and clients and request recommendations from them. This helps with trust and credibility.

Ask them to recommend you on Google and Facebook, too — especially in your emails.

I can help you…

  • Get you or your company set up with consistent branding and optimized bios throughout the networks
  • Strategize with you to plan your digital media marketing campaign
  • Show you or your staff how to use the free tools to

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By Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing specialist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.

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