Which social media networks should you use?
Well, it depends.
Did you know there are well over 500 social networking sites all over the world?
It’s confusing. You hear all types of advice from all types of “experts” and you still don’t know where to start? Start with one at a time?
Who’s your target market?
The reason you start with answering that question, is that each social network has different demographics and cultures. Some are more B2B than B2C or the other way around.
I recommend that you have a presence on all the major networks: Facebook, LinkedIn, Twitter, Pinterest and Google+ and but focus on the ones where your target market frequents the most.
For instance, if your target market is the average consumer, you need to focus on Facebook and Pinterest. But don’t ignore LinkedIn, because LinkedIn users are consumers too!
If your clients are businesses, then you need to focus on LinkedIn, but don’t ignore the other two, because a lot of consumers, have their own businesses!
And use Twitter and Google+ for general exposure and to help with search engine optimization or SEO.
Then you need to do a little research to see where they’re hanging out online.
Follow that up with a strategic plan where you outline the strategy you’re going to use to reach your goals and a tactical plan where you determine the steps to implement the strategy.
You must learn how to use the free tools properly and effectively.
And finally, you need to monitor and measure your progress and adjust your plans accordingly.
It all may seem a little daunting, but we can teach you how to do it all step by step, from the plan. to setting up your social media profiles, to the analytics and how to manage it all with tools, tips and tricks in 30 minutes a day! Yes, it can be done!
Take control of your marketing!