Does your online image say “expert in your field”? Or does it say, “Doesn’t know what they’re doing!”?
You might that think social media is not really important, but it actually is. The consumer is searching for information when they need or want it. What do they see when they stumble upon your Facebook business page, your LinkedIn profile, Google My Business page or Twitter profile?
Here are Some Social Media Online Image Blunders I’ve Seen:
Google My Business (GMB): A local business that hasn’t been verified. They haven’t posted anything — pictures or promotions. Videos on YouTube are years old and they come up in Google searches! These things are huge. If you’re not a verified local business, you’re not going to come up in Google maps – hence you don’t exist. If you’re not posting regularly to your GMB page, Google may ignore you!
The social media cover graphic is a free billboard. Take advantage of it. Folks should know at first glance what you do. That’s part of your online image
Take the example here, this is a Facebook page. What do you think they’re about? Gardening? Tropical vacations? Herbal products? None of those.
They have a clothing line made from sustainable materials.
You have 2 seconds to catch someone’s attention online! They need to know immediately what it is that you do!
No cover graphic — lazy, unprofessional. Fuzzy graphic — doesn’t care. Again, it’s a free billboard — use it. About section incomplete — not an expert in anything. This is free space to insert keywords and sell your product or service. Don’t use flowery language. Describe what you have to offer. Use up all the space. Send Message call-to-action (CTA) & you don’t respond quickly or at all — I don’t want your business. Put a link to your website. That will help increase traffic. And, put “Learn More” rather than “Visit Website” — it’s more of a command — a better CTA.
Zero tweets. No picture or logo. That says newbie or fake account. If the “handle” (username) has your company name, it says that you are not an expert in anything.
Bio with personal information on a business account — I’m not serious about my business. I don’t care how many kids you have (unless you’re a mom blogger) or that you love to go fishing. I want to see what information you have to share. Keep personal separate. You can have more than one Twitter account as long as you have 2 separate emails.
Incomplete profile, no picture – unprofessional, untrustworthy. Read: How to Market your business on LinkedIn. No company profile page — you’re not legit.
People buy from those they know and trust.
Setting up social media accounts and not posting on them daily — you’re not in business, you don’t care about your customers, you don’t want to connect with your customers. If you’re not going to use your social media accounts, close them. Moreover, take off the links from your website.
How about the Online Image on Your Blog and Website?
Blog: Last post was more that 1 month ago — Lazy, no longer in business.
No social media buttons – you don’t want to grow your following or you’re not with today’s culture. Furthermore, you make me work to connect with you — not interested in my business.
Free Blogger or WordPress site with no domain name — this is a hobby and not a real business. Cheap. It doesn’t cost that much to have a domain name and a hosted WordPress site and blog.
Links that don’t work on your website (404 Page not Found) — incompetent, not tech savvy. You don’t care about user experience. Your website is way more than a pretty online brochure!
Having an incomplete social media profile page is like having a sloppy lobby.