I was doing some research and I noticed the term “demand generation”. I stopped and thought, I know what the baby boomer generation is and millennials and generation X and Y, but what is the “demand generation”?
Well, it’s not a noun, it’s an objective – generating demand. Hubspot defines it as:
In this infographic from onboardly.com, they point out that to be successful and not sink in a sea of content you need 3 things to work together:
Content Marketing + PR (Social Relationships) + Social Media Amplification = Demand Marketing
To be successful at demand generation, you must have both a comprehensive strategic and tactical marketing plans. This will act as your “to do” list and guide you in your marketing efforts.
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