What is Demand Generation? #Infographic

Don't sink in a sea of content
Don’t sink in a sea of content.

I was doing some research and I noticed the term “demand generation”. I stopped and thought, I know what the baby boomer generation is and millennials and generation X and Y, but what is the “demand generation”?

Well, it’s not a noun, it’s an objective – generating demand. Hubspot defines it as:

Ultimately, demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Read more here.

In this infographic from onboardly.com, they point out that to be successful and not sink in a sea of content you need 3 things to work together:

Content Marketing + PR (Social Relationships) + Social Media Amplification = Demand Marketing

Demand generation #infographic

To be successful at demand generation, you must have both a comprehensive strategic and tactical marketing plans. This will act as your “to do” list and guide you in your marketing efforts.

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