What is Digital Marketing? [Infographic]

Digital Marketing word cloud

Digital marketing is today’s marketing. It encompasses:

  1. Your website, optimized for the search engines (SEO) and able to capture leads
  2. Content marketing
  3. Video marketing
  4. Email marketing
  5. Social media marketing
  6. Search engine marketing
  7. Pay-Per-Click online advertising
  8. Mobile marketing
  9. Mobile advertising
  10. Crowdfunding
  11. Webinars
  12. Video conferencing

The infographic below by Melissa Ralph, explains some of what’s involved. However, it’s just the tip of the iceberg. Under the Social Media heading is a crucial line:

Using the various networks with good results takes analysis and planning.

What is digital marketing?

It’s crucial to start with a plan. First by Defining Your Target Market. Get a free Workbook to get you started!

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