Simply put, SEO or Search Engine Optimization is optimizing your website so it comes up in top 10 spots — organically (non-paid) — of the search engines for specific keywords or phrases related to your business and what you have to offer. One of the coolest things to hear when you ask, “How did you hear about me?” is “I Googled you”. That means that your SEO is working!
Google Owns Search
Google has over 89% of North American searches. Follow Google’s rules and you’ll get picked up by the others. If you look at your website stats you’ll see that a good majority of your visitors will be coming from the search engines.
Google, with their algorithm updates, brings up the freshest, most-relevant content written for the human reader in natural language that matches what the searcher entered into the search box. It’s up to you to create the content so that you’ll come up when someone searches for what you have to offer.
Google doesn’t see pictures or videos. It only sees text and links. It’s important to use the alt-text area in images with the relevant keywords when uploading pictures and adding an introduction and summary when embedding videos.
Quora is a Q&A site. It’s great for discovering the questions that people are asking in your field or industry. You become known as a expert in your field by answering questions regularly then offering a link to dig deeper on your website. This creates a legitimate backlink that helps with SEO.
Social Media Activity Plays a Roll
When you share a blog article or a page from your website on the social networks — that includes, posts and your profile page — it creates more backlinks that Google likes — especially on Pinterest! Your analytics might show that only a small percentage of people come from clicking the links, but that doesn’t mean those links aren’t influencing the search engine.
Also, what you post on social media is indexed by the search engine. Moreover, the more active you are on social media, the better your SEO will be.
Give Google what it wants and you’ll get on the top 10 spots of their SERP (Search Engine Results Page).
What about the Core Web Vitals (CWV) Update?
This algorithm update happened between June and August 2021. Google now ranks website by the user experience (UX) or Page Experience on a mobile device. Learn about it here. Test your site here. If you score under 80, you need to seriously look at what’s affecting that low score. Could be graphics, could be the back end code, could be plugins. What’s nice is the test tells you exactly what is wrong and how to fix it.
Some things are easy like reducing the size of graphics. The code and plugins areas might be a bit too techie for some folks. In that case, you need to consult your webmaster. I hate to say this, but some of you may have to get a whole new website and I recommend WordPress. Unfortunately, that’s the nature of this beast we call digital marketing. If you need a web designer/developer referral, contact me.
Page Experience Ranking for Desktop
Google is also rolling out (that means not everyone will see it at once) the Page Experience ranking factor to desktop. In other words, if you look at your users and see that the majority are on desktop (usually for an older audience), and think the CWV update didn’t affect you, think again.
What About Competition?
Ah, here’s the challenging part. If you’re in health and wellness, you’re competing with WebMD, who has a deal with Google to come up first no matter what symptom or medical ailment question a searcher asks. If you sell something, you’re up against Amazon.
Consequently, since Google implemented continuous scroll on mobile (probably coming to desktop soon), there is no more “1st page”. Now you want to be in the top10. However, with continuous scroll, being in the 11th or 12th spot isn’t bad. The question is, just how much does a person need to scroll to find you?
There you have it. I offer a free 15-minute phone consultation and analysis of your website, blog, SEO and social media efforts.
I can show you how to get on the in the top 10 results on Google.
- Video: How to Use the Google Keyword Tool
- More than just Keywords
- SEO for Local Brick-and-Mortars
- How to Beat Your Competition Online
- Glossary of Digital Marketing Terms
- Get Visual
- The Magic Formula to SEO
- How often should you blog?