What’s Your Niche? And Why You Need One

target market

Do you even have a niche?

If anyone can buy your product or service, then no one will – unless you identify your target!

Who’s your perfect customer? You need to create a target market persona. Give the person a name. Define everything clearly.

  • Demographics:
    • Age
    • Gender
    • Children/Family
    • Culture/Race
    • Location – local, national, global
    • Income
    • Education
  • What do they do for a living?
    • Seniority level
    • Entrepreneur
    • Small Business or corporate?
    • Worker
  • Interests & motivations
  • Wants, dreams & desires
  • Style
  • Health conscience?
  • What does a day in their life look like?
  • When are they ready to buy?
    • How much education do they need before they make
      a decision?
    • Where, how, when are they going to do their
      research?
    • What do they look for?
      • Credibility
      • Knowledge of the business

Similarity to the target audience – If they think you’re like them, they think you can understand them and their situation better.

Andrew Spence

To be able to reach your potential customers, you need to get to know them. Social Media is the best way to do this! See what they like and share. Furthermore, build relationships, ask them questions and provide the answers.

You need to put yourself in their shoes to figure out what are they going to enter into the search box to find what you have to offer.

You also have to Consider your Competition.

If you’re in a competitive industry like Real Estate, Financial Planning, Accounting, Health and Wellness, etc., you have to really find your niche!

What’s Your Unique Selling Proposition?

Here are some questions that you need to consider…

  • Is your product or service unique? How so?
  • What problem are you solving?
  • What’s your target market‘s pain point(s) that your product or service will alleviate?
  • Do a SWOT Analysis – Strengths, Weaknesses, Opportunities, and Threats
  • What makes you different from the other guy who’s offering the same thing you are?

A SCORE Mentor can help you with this as it’s a crucial part of your business plan.

Moreover, if you find your niche, and stick to it, you’ll be successful.

Sometimes you need someone with an objective point of view to help you define your target. Once that’s done, you have to do research to see what their online habits are, which networks to they frequent the most, what types of article do they read. We can help with this.

Click here to schedule a FREE 15-minute phone consultation and analysis.

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By Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing specialist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.

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