What’s Your Story? How to Blog for Business Success

What's Your Story? How to Blog for Business Success

Everyone–and every business–has a story to tell. Our personal stories help us reflect and understand our lives; our company story can do the same for our business. Starting a blog that shares our company story means a willingness to overcome the hurdles in our way: time, learning curve, fear of failure. We’ve all started something and then had to step away before it was finished.

But what if your business blog was not a chore, but an asset? 

As Mikal E. Belicove points out in the video below, how the benefits of business blogging far outweigh the hurdles. When you blog you…

  • Control the message about your business that your clients see
  • Share your news at your own pace
  • Shape content to fit what your clients need to know
  • Add personality that distinguishes you from your competitors
  • It’s pretty much free — it just takes a little sweat equity
  • Solve potential customers‘ problems and pain points
  • Keep visitors on your website longer, hence, helping with SEO
  • Give Google the fresh, relevant content that it seeks
  • Answer the questions potential customers are asking
  • Establish yourself as an expert in your field or industry
  • Build trust and credibility

People buy from whom they know and trust.

So What’s Holding you Back?

  • Don’t think you have enough stories? Create hypothetical situations. “Don’t let this happen to you!”
  • Can’t blog? I can teach you how to blog on WordPress in an hour.
  • Can’t write? Can you talk? Try videos or podcasts. Embed them in a blog article then use the script as the text for the blog

Testimonials are not enough. Tell the stories behind the testimonials.

  • What was the customers’ problem?
  • How did you solve it?
  • Is it a problem that other people might have?

Related: What does your About Page say about you and your company?

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By Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing specialist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.

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