When Digital Marketing Technology Doesn’t Work Right

How to Deal with Technology When it Doesn't Work Right
when technology doesn't work

Technology – you can’t live without it and sometimes it just doesn’t work like it’s supposed to. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right?

I taught a client how to share her boss’s blog posts with HootSuite and one time she texted me all stressed out that the post didn’t post on Facebook like it should have.

So here’s what’s going on with the technology…

There are several entities involved here...

  1. You computer, its speed and memory. Recently that happened when we were trying to stream live. The computer’s memory was full and the audio was choppy. We had to delete stuff and reboot.
  2. Your Internet connection – whether hard-wired (plugged in directly – usually much faster) or WiFi network.
  3. Your browser
  4. The third-party tool you’re using like TweetDeck or HootSuite
  5. The social network
  6. The social network’s servers
  7. The social network’s API – that’s the code that makes it possible to schedule posts for the future and interact with the network
  8. User error
  9. Weather – believe it or not a lightning storm nearby can mess with WiFi signals.

If any one of those elements stops working, what you want to do won’t happen.

So here’s what you can do when technology fails you.

  1. Refresh the page you’re working on whether it’s HootSuite or TweetDeck, browser or even the social network itself.
  2. Try a different browser. I recommend always having at least one other web browser besides the default one on your computer. I like Chrome and Firefox. Make sure they are updated. Set them to auto-update.
  3. If that doesn’t work, check your modem. You may have lost your Internet Connection.
  4. If you’re short on time, just post it directly into the social network bypassing the 3rd-party tool.
  5. If the problem is on the social network, try later.
  6. Did you goof? We’re not perfect. We all make mistakes. Try again.
  7. If the problem still persists, search for the issue online or on the help systems of whatever you’re using. Sometimes if one entity is having network issues, they will post it on their website.

Also keep in mind that each of the major networks have many employees working on the site at any given time that may affect how it functions.

Whatever it is, don’t stress out. Just try it later. Or maybe something’s changed and you need a little refresher course.

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By Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing specialist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.

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