Back in 1995, I discovered the World Wide Web. I learned how to write HTML code and launched my business, Creative Eye Marketing, in Miami, FL.
Back then, if someone who didn’t know code, tried to edit their website, it was very easy for them to totally mess it up by accidentally deleting one little character.
Now, anyone can build a website!
With online services like Wix, Squarespace, GoDaddy’s and other easy-looking website builder and of course WordPress.com, you can have a free website (or at least a very low-cost one)!
Wow! However, all these are free (or cheap) to a point. As soon as you want to customize the look, get your own domain name, add extra pages, widgets, plugins and fancy stuff, you have to pay and pay and pay. Another problem is you forego search engine optimization (SEO) for ease of use or cost. The test for all these platforms is the recent Google Core Web Vitals Update.
It’s actually more cost effective to get your own hosted website with WordPress installed. Hosting plans start at just a few dollars a month and WordPress has tons of free, customizable templates (themes) and plugins to make yourself a really nice, functional website. PLUS, you own it!
The Benefits of WordPress
- Very User Friendly. Sure there is a learning curve as with all software programs, but once you learn it, it’s like riding a bike!
- There are more webmasters, web designers and developers that can build or fix a WordPress Site than any other platform.
- You can choose from thousands of free themes (templates) to customize your site
- There are thousands of free plugins to help you save time, optimized your site for SEO, track your analytics, sell anything
- I can teach you how to manage it yourself and to blog on it.
Build it Yourself or Outsource?
Sure you can build it yourself and save money, but you may need someone to show you how to do it. And there’s a lot to think about and set up. Read: What Could Go Wrong When Building Your Own Website?
Once it’s set up, it’s very easy to manage and blog on a regular basis with a little guidance. However, you should have a monthly security service for when the site goes down or gets hacked. Yes, every website is subject to getting hacked. Hackers use bots to crawl websites looking for vulnerabilities. Then, they install malware and you’re really in trouble.
You need to judge how much your time is worth. If you don’t want to spend the money to hire someone to build your website for you, then you need to learn how to do it yourself. That takes time. Even if you are tech-savvy, it still takes time.
What about Maintenance?
In 2015, my WordPress website got hacked twice. I built it myself and was managing it myself. After the 2nd hack, I decided that I didn’t have time to build it again and I needed someone who knew more than I did about security. I’m glad I hired him. He has since retired, and I now have OnsiteWP maintaining my site. When something goes wrong, I email them and they find the source the problem and fix it. It’s like
Think of it like plumbing. Sure you could probably fix the clogged drain yourself, but what if the problem is further down the line? At some point, after you’ve tried and tried on your own, you have to give up and call a plumber. Same thing with your website.
The other point is quality. Sure you can get some kid to move your site, but all they are going to do is copy and paste. They probably don’t know the intricacies of SEO, copywriting to entice a conversion or how to get the payment processing system to work right.
WordPress FREE Plugins and Widgets!
I love WordPress because of the free plugins that make it easy to automatically share your blog posts with your social media networks, optimize them for SEO, add widgets to make it easy for people to follow you on social, subscribe to your email list, and stay longer on your website – which is what you want!
The longer a visitor stays on your site, the better the chance that they’ll become a customer or at the very least, a follower.
Related articles: Why You Shouldn’t Use a Website Builder
Like learning anything new, at the start, it will take you more time to blog. However, the more often you blog, the less time it will take you do each one.Follow Me: