To be successful in marketing your business in today’s AI-driven world, firstly, you need to clearly define your target market – find your niche. Besides that, you need to understand them.
Who is Your Target Market?
Because of social media and online channels, today, you have more marketing choices than ever before. The challenge is that each of these channels and networks has different cultures and user demographics. Throw in the AI Search tools, and you need to figure out HOW they are going to find you.
Hence, you need to get to know your perfect customer and put yourself in their shoes.
- What are they going to enter in the Google or AI search box to find your product or service?
- What types of blog and social media posts are you going to write that will impress and entice a potential customer to click on a link and go to your site?
- What call-to-action will be effective in converting a visitor into a lead?
You have to answer these and many other questions before you can even start marketing online and offline.
Get Your Free Workbook Now!
This free workbook will guide you through the process of identifying your perfect customer’s persona. Book a FREE 15-minute Zoom strategy session, and you’ll get your book so you can have it completed before our session.