SEO – Search Engine Optimization
Simply put, SEO is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have to offer.
Here’s some other SEO/Internet industry jargon defined:
SERP – Search Engine Results Page – The page that comes up when someone searches for specific keywords.
PPC – Pay-Per-Click – Online advertising where an advertiser pays only when someone clicks on their ad. You see these ads highlighted when you do a search. They are based on relevant keywords or phrases.
Link Love – Links to web pages or blogs on quality sites like the social media networks, other blogs related to your industry and directories relevant to your industry.
Google Juice or SEO Juice – activities that help you get a higher placement on the SERP.
Social Media Activity Plays a Roll
When you share a blog article or a page from your website on the social networks — that includes, posts and your profile page — it creates a legitimate backlink that Google likes.
Having links to your social networks adds to Link Love. What you post on social media also gets indexed in the search engine.
The more active you are on social media, the better your SEO will be.
Google Owns Search
Google now has over 88% of global searches. Follow Google’s rules and you’ll get picked up by the others. If you look at your website stats you’ll see that the majority of your visitors will be coming from Google.
Google, with their algorithm updates, Panda, Penguin and Hummingbird, is looking for fresh, relevant content written for the human reader in natural language.
Google doesn’t see pictures or videos. It only sees text and links. It’s important to use the alt-text area with the relevant keywords when uploading pictures and adding an introduction and summary when embedding videos.
Give Google what it wants and you’ll get on the first page of their SERP.
There you have it. I offer a free 15-minute phone consultation and analysis of your website, blog and social media efforts.