What is SEO? Updated!

SEO - Search Engine Optimization

Simply put, SEO or Search Engine Optimization is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have to offer.

Google Owns Search

GlobalStats North American Search Market Share, Google, Bing, Yahoo, and DuckDuckGo
North American Search Market Share – Source: GlobalStats

Google has over 89% of North American searches. Follow Google’s rules and you’ll get picked up by the others. If you look at your website stats you’ll see that the majority of your visitors will be coming from Google.

JetPack Sites Stats — free WordPress plugin

Google, with their algorithm updates, brings up the freshest, most-relevant content written for the human reader in natural language that matches what the searcher entered into the search box. It’s up to you to create the content so that you’ll come up when someone searches for what you have to offer.

Google doesn’t see pictures or videos. It only sees text and links. It’s important to use the alt-text area in images with the relevant keywords when uploading pictures and adding an introduction and summary when embedding videos.

Quora is a Q&A site. It’s great for discovering the questions that people are asking in your field or industry. You become known as a expert in your field by answering questions regularly then offering a link to dig deeper on your website. This creates a legitimate backlink that helps with SEO.

Social Media Activity Plays a Roll

When you share a blog article or a page from your website on the social networks — that includes, posts and your profile page — it creates more backlinks that Google likes.

Also, what you post on social media is indexed by the search engine. Moreover, the more active you are on social media, the better your SEO will be.

That’s Content Marketing, aka blogging. It’s that simple. Subsequently, the more your blog, the more traffic you’ll drive to your website.

Give Google what it wants and you’ll get on the first page of their SERP.

What About Competition?

Ah, here’s the challenging part. If you’re in health and wellness, you’re competing with WebMD, who has a deal with Google to come up first no matter what symptom or medical ailment question a searcher asks. If you sell something, you’re up against Amazon.

Nevertheless, there is a trick to beating the competition for that coveted first page of Google and I explain how to do it here…

There you have it. I offer a free 15-minute phone consultation and analysis of your website, blog, SEO and social media efforts.

I can show you how to get on the first page of Google.

Learn more….

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What is SEO? Updated!

Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing specialist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.