Simply put, SEO or Search Engine Optimization is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have to offer.
Google Owns Search
Google now has almost 90% of global searches. Follow Google’s rules and you’ll get picked up by the others. If you look at your website stats you’ll see that the majority of your visitors will be coming from Google.
Google, with their algorithm updates, is brings up the freshest, most-relevant content written for the human reader in natural language that matches what the searcher entered into the search box.
Google doesn’t see pictures or videos. It only sees text and links. It’s important to use the alt-text area with the relevant keywords when uploading pictures and adding an introduction and summary when embedding videos.
Quora is a Q&A site. It’s great for discovering the questions that people are asking in your field or industry. You become known as a expert in your field by answering questions regularly then offering a link to dig deeper on your website.
Social Media Activity Plays a Roll
When you share a blog article or a page from your website on the social networks — that includes, posts and your profile page — it creates a legitimate backlink that Google likes.
Also, what you post on social media is indexed by the search engine. Moreover, the more active you are on social media, the better your SEO will be.
Give Google what it wants and you’ll get on the first page of their SERP.
What About Competition?
Ah, here’s the challenging part. If you’re in health and wellness, you’re competing with WebMD who has a deal with Google to come up first no matter what symptom or medical ailment question a searcher asks. If you sell something, you’re up against Amazon.
There you have it. I offer a free 15-minute phone consultation and analysis of your website, blog, SEO and social media efforts.