You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer? Absolutely!…

Events are fun to plan, and one thing’s for sure: you want the event to be successful. The last thing you want is to…

Social Proof is the positive influence when people find out that others are doing something. This includes shout-outs, reviews, recommendations, and sharing of your…

April 2025 marked 30 years that I’ve worked in digital marketing. I’ve seen it all! Digital marketing mistakes made by well-meaning small business owners…

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have…

You want to become a content magnet. People will follow you if you share good, quality, useful content. You may be asking yourself, “What…

Back in the day of pre-Google marketing, marketing students learned the “4 Ps”: Product, Price, Place, and Promotion. The Internet and Google Search changed…

Yeah, some people may “hate Twitter (X)”, but it is still a great tool to get exposure, as well as valuable SEO. People hate…

What is a conversion rate? Let’s start by defining a conversion. It’s different for each business. Basically, it’s what you want a visitor, a…

Pinterest is THE social media network if you’re trying to reach the consumer with products or services. It’s grown to over 630 million active…

Everyone, and every business, has a story to tell. Your personal stories help you reflect and understand your life. Furthermore, your company’s story can…

When Twitter (now “X”) was created in 2006, people didn’t get it. Small business owners didn’t understand how to use it for marketing. Many…

This July 4th holiday will be like no other as America celebrates its 250th birthday! It also falls on a Saturday. Therefore, it’s observed…

Coming up in the search results is one thing. Getting people to click over to your website is another. Here’s where the title and…

In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting, or even posting on…

Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these free tools: Instagram, Google Business Profile,…

Google’s Core Web Vitals are still vitally important to a website’s performance! Have you tested your site recently? A lot of factors could affect…

Insanity: Doing the same thing over and over again, expecting different results. We all know the definition of insanity. Then why are you doing…

Success means different things to different people. Successful social media and digital marketing means increased sales, exposure, and repeat customers. What do you want…

It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they…

Many marketers make the mistake of jumping into blogging, posting, and/or advertising on social media without considering who their target market is and what…

When you think of an “evergreen”, you think of pine trees. They are called evergreens because they are green all year long. They don’t…