Digital Marketing Blog
Discover invaluable digital marketing tips, articles & info on AI-SEO, social media, & websites to help your small biz thrive from a 30-year veteran marketer, Giselle Aguiar.
Local SEO Success Now: Simple Steps for Customers to Find You Via AI
There is a new challenge in Local SEO: the AI Chatbot. For a long time, the advice for getting found online was simple: write…
What is Social Media Marketing? How Can Your Small Business Use It Effectively?
No matter what you think of social media, it’s still a powerful, low- to no-cost marketing tool available to every small business owner. The…
No Matter What Industry You’re In, Content Marketing for AI SEO Works Best!
The number one traffic channel is organic search, and content marketing for SEO (Search Engine Optimization), AEO (Answer Engine Optimization), or GEO (Gernerative Engine…
What’s going to be Trending on Social Media in June…
Soon, June will be busting out all over social media. Now’s the time to take advantage of what’s going to be trending in June…
Top 12 Blogging Mistakes You Need to Fix Now!
Blogging is a crucial part of online marketing in today’s digital world. Even if you’re blogging regularly, at least a few times a month,…
12 Website Mistakes You Need to Fix for Success
“My online marketing isn’t working! I have a website, but I’m not getting any sales (or generating any leads)! What am I doing wrong?…
What You Need to Know on How to Build a Social Media Following
If you’re just starting with marketing your business on social media or if you’ve had your accounts set up but haven’t been using them,…
25 Powerful Words to Generate Quality Leads [Infographic]
Marketing is about getting results. Usually, that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website,…
Video: How do I Know if my Marketing Efforts are Successful?
Wouldn’t it be nice if, as soon as you posted something on social media or wrote a great blog post, you got dozens of…
Outsource or Hire? What Makes a Good Social Media Manager?
You know that social media marketing is important to promote your business; however, you don’t have the time to do it all yourself. What…
Why You Need to Use Categories and Tags in Your Blog Posts
What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization (SEO),…
The Pinterest Difference: Why You Shouldn’t Ignore It!
The two most misunderstood social media networks are X (formerly Twitter) and Pinterest. If you’ve watched any of my older videos or taken any…
How to be Known as an Expert in Your Field: What’s Your N-E-E-A-T-T?
What’s Your N-E-E-A-T-T? Wait! I thought it was E-E-A-T: Experience, Expertise, Authority, and Trustworthiness. Yes, but the evolution of AI Search expanded it. Getting…
How to Set SMART Goals For Marketing Success
It’s been said that if you fail to plan, you plan to fail. Given that, when you plan your marketing, what are you planning…
How Free is a Free Website? Is it a Good Place to Start?
A low-priced or free website is ridiculously tempting for the small business owner, just because they’re free or inexpensive. The problem is that just…
Marketing on Social Media with no Tactical Plan is Wasted Effort
Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan…
Videos: Make the Best of the 2 Sides of LinkedIn and Unleash its Power
LinkedIn is way more than a place for job seekers to network and find jobs. If that’s the last time you used it, then…
Podcasting: What You Need to Know to Get Started
You don’t need a fancy microphone to start podcasting! Several years ago, I considered podcasting. However, I heard that it takes a lot of…
How to Use Visual Marketing to Boost Your Brand and Sales
Everywhere you look, you see visual marketing: pictures, photos, graphics, animations, and/or videos. For instance, did you know that YouTube videos appear frequently in…
What You Need to Know to Build a Website that Works
I was once asked, “Could my Facebook business page serve as my website. No. Your website is yours. Social media profiles should be your…
What is the Right Selling Ratio on Social Media?
To sell or not to sell: that is the question. What is the right selling ratio on social media? That is, the ratio of…
How Often Should You Blog for Marketing Success?
Blogging, especially now in the age of the AI Search evolution, is a vital function of your business. As part of your content marketing,…
Do You Want to go Viral? Tell Stories that Provoke Emotions
Here’s an excellent example of a viral video for a brand that actually rejected it. It’s what’s called “user-generated content”. A fan of a…
What’s Trending in May! Mother’s Day & More!
In the Phoenix area and the Sonoran Desert, May is when the Saguaro Cacti bloom. They have to be well over 40 or 50…


