For retailers, it’s back-to-school time. So, besides that, what’s going to be trending on X (formerly Twitter) (and the other social networks) in August?…

Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience, and…

Since each social network has a different audience, you need to consider the type of company you are to better reach your target market….

What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Are you frustrated because…

The best way to grow a social media following is still organically, not paid. You never want to buy followers. They are fake accounts,…

One of my clients asked me whether it would be worth creating Wikipedia pages for her and her husband. I had my doubts, so…

Your online brand, image, or reputation can change from good to bad in seconds. When was the last time you Googled yourself? Some time…

What does an “effective website” or “results” mean to you? Would you like more visitors to your site? That’s nice, but are they buying…

You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer? Absolutely!…

Events are fun to plan, and one thing’s for sure: you want the event to be successful. The last thing you want is to…

Social Proof is the positive influence when people find out that others are doing something. This includes shout-outs, reviews, recommendations, and sharing of your…

April 2025 marked 30 years that I’ve worked in digital marketing. I’ve seen it all! Digital marketing mistakes made by well-meaning small business owners…

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have…

You want to become a content magnet. People will follow you if you share good, quality, useful content. You may be asking yourself, “What…

Back in the day of pre-Google marketing, marketing students learned the “4 Ps”: Product, Price, Place, and Promotion. The Internet and Google Search changed…

Yeah, some people may “hate Twitter (X)”, but it is still a great tool to get exposure, as well as valuable SEO. People hate…

What is a conversion rate? Let’s start by defining a conversion. It’s different for each business. Basically, it’s what you want a visitor, a…

Pinterest is THE social media network if you’re trying to reach the consumer with products or services. It’s grown to over 630 million active…

Everyone, and every business, has a story to tell. Your personal stories help you reflect and understand your life. Furthermore, your company’s story can…

When Twitter (now “X”) was created in 2006, people didn’t get it. Small business owners didn’t understand how to use it for marketing. Many…

This July 4th holiday will be like no other as America celebrates its 250th birthday! It also falls on a Saturday. Therefore, it’s observed…

Coming up in the search results is one thing. Getting people to click over to your website is another. Here’s where the title and…