Digital Marketing Articles
Valuable marketing tips and information to help your small business thrive online!
What’s Trending in May! Mother’s Day & More!
In the Phoenix area and the Sonoran Desert, May is when the Saguaro Cacti bloom. They have to be well over 40 or 50…
How to get the Right Visitors to Your Website
You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to…
Are People Who Need You Finding You?
How your website is optimized for Google search (SEO) is crucial to being found when someone is searching for what you have to offer….
Are you Making these Digital Marketing Mistakes?
April 1995 marks 30 years I’ve worked in digital marketing. I’ve seen it all! Well-meaning small business owners especially attempt to do their own…
Why Social Media is Important for Customer Service
Unfortunately, many business owners ignore social media — especially Facebook and X (formerly known as Twitter) — specifically when it comes to customer service….
A Successful Company has a Website that is Useful
Everything revolves around your website. Is your website working for you 24/7? You can be emailing and posting in social media, but if your…
What is the new “E” in Google’s E-E-A-T that will Help You Rank?
Did you know that Google added a new “E” to their criteria for ranking high in search results to make it E-E-A-T? What do…
How Free is a Free Website? Is it a Good Place to Start?
Free, or low-priced websites are ridiculously tempting for the small business owner, just because they’re free or inexpensive. The problem is that just because…
An SEO Tale of 2 Auto Repair Shops
This is a classic post, but it’s still VERY relevant! I once did a consult for an auto repair shop in the Phoenix Valley….
What’s going to be Trending in April on Social Media
So, we have April Fools Day, Passover, and Easter. What else will be trending on social media in April? Now is the time to…
Building Trust & Credibility in a World of Fake News
With so much fake and misleading news on social media (even Google Ads), who do you believe? Better yet, how do you, as a…
Video and Social Media Marketing Distribution Roadmap
Many times, I come across content that is so good and timely that I say, “I couldn’t have done it better myself!” In this…
Top 3 Ways to Love Your Business Blog so it Actually Works for You!
A blank page is a terrifying thing. You know you need to blog to help promote your business. You know that blogging 3 times…
How to Improve the User Experience on Your Website to Increase Conversions
The main function of a website is to convert a visitor into a lead or a sale. It all centers on the User Experience…
12 LinkedIn Dos and Don’ts
What Makes Your Business Different?
How is your business different from the other guy, down the street who does what you do? Or the other business that comes up…
What’s Your Story? How to Blog for Business Success
Everyone–and every business–has a story to tell. Our personal stories help us reflect and understand our lives; our company story can do the same…
What’s Going to Be Trending Online in March
Besides St. Patrick’s Day and March Madness, what else is happening in March? Here are national and global observance and awareness days which will…
Get the Most from Your Social Media Marketing with a Detailed Strategic Plan
Every business that is going to market itself on social media needs a cohesive, strategic plan. Doing social media marketing without a strategic plan…
How to Set SMART Marketing Goals For Success
It’s been said that if you fail to plan, you plan to fail. Given that, when you plan, what are you planning for? Success,…
Should you Outsource your Social Media Marketing?
No! Well, it depends. I know a lot of social media marketing service providers are going to disagree with me, but here’s my philosophy…
7 More Keyword Tools to Help Optimize Your Website
There are lots of keyword tools available to help you optimize your website and social media profiles with the most effective keywords for your…
Customer Service and Social Media: Are You Losing Sales?
Since the start of the social media marketing revolution, customer service has been real-time. People are likelier to tweet a question or post a…
Why You Should Care About Analytics and Insights
Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing…