Digital Marketing Answers
You’ve got questions; I’ve got answers! I’m Giselle Aguiar, a digital marketing veteran with over 30 years of experience. In this blog, I share invaluable tips, articles, and frequently asked questions on AI Search, Local SEO, Google Search, Google Analytics, eCeommerce, WordPress Websites, Social Media & Content Marketing to help your small business thrive.
Take Advantage of What will be TRENDING in OCTOBER
Can you believe there are only 3 more months left in 2026? This year, AI search will seriously affect the holiday sales season and…
AI SEARCH and HOLIDAY SHOPPING: What You Need to Do NOW!
Artificial Intelligence (AI) is changing the way we search, and in this 2026 Holiday Shopping Season, it will change the way we shop. People…
Video Testimonials – A Great Digital Marketing Tool
Effective Social Media Marketing on a Shoestring Budget
What are the Benefits of a Professional Google Analytics (GA4) Setup?
Do you run a small or medium-sized business? Then, you’ve probably heard that you should be tracking your data. Maybe you even have Google…
How to Gain Exposure with What Will Be Trending in September
There’s been a lot of hot “breaking news” lately on social media. However, especially on X (formerly Twitter), I still see observance or awareness…
How to Build Trust and Credibility with the Right About Page
Beware of AI Slop! What You Need to Know Before Using AI
A Local SEO Tale of 2 Auto Repair Shops
Local SEO begins on your website. I once did a consult for an auto repair shop in the Phoenix Valley. He had poor SEO…
What Makes Your Business Different?
How is your business different from the other guy down the street who does what you do? Or the other business that comes up…
Tips on How to Benefit from Optimizing Your Content Marketing Now
You want to become a content magnet. People will follow you if you share good, quality, useful content. You may be asking yourself, “What…
How to Use LinkedIn to Build Authority, Trustworthiness, and Credibility
Did you know that LinkedIn is one of the top 5 sources cited by AI Answer Bots? In the last year, LinkedIn has increasingly…
How Effective Is Social Media for Generating Quality Leads?
Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience, and…
B2B vs B2C Which Social Network Should You Use?
Since each social network has a different audience, you need to consider the type of company you are to better reach your target market….
5 Reasons Why your Social Media Marketing isn’t Working
What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Are you frustrated because…
Social Media: How to Grow Your Following, Exposure, and Reach!
The best way to grow a social media following is still organically, not paid. You never want to buy followers. They are fake accounts,…
Is Creating A Wikipedia Page Worth It?
One of my clients asked me whether it would be worth creating Wikipedia pages for her and her husband. I had my doubts, so…
Social Media and Your Personal Online Brand
Your online brand, image, or reputation can change from good to bad in seconds. When was the last time you Googled yourself? Some time…
3 Elements of an Effective Website that Produces Results
What does an “effective website” or “results” mean to you? Would you like more visitors to your site? That’s nice, but are they buying…
Should I have a Blog on my Website?
You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer? Absolutely!…
How to Promote Events Using Social Media: Before, During & After
Events are fun to plan, and one thing’s for sure: you want the event to be successful. The last thing you want is to…
What is Social Proof and Why Do You Need It?
Social Proof is the positive influence when people find out that others are doing something. This includes shout-outs, reviews, recommendations, and sharing of your…


