Digital Marketing Articles
Valuable marketing tips and information to help your small business thrive online!
Should I have a Blog on my Website?
You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer? Absolutely!…
What Does Your Online Image Say About You?
Your online image is everything that’s on the Internet that’s associated with your business. Does your online image say “expert in your field”? Or…
What is Content Marketing?
Content is still king! You may be asking yourself, “What is Content Marketing?” The short answer is blogging. Yes, blogging is the foundation for…
How & What Should I Post on Social Media to Get Results?
Blogging 3x a week increases website traffic – here’s proof
10 Pros and Cons of Using AI for Writing Content to Save Time
You have to admit that using Artificial Intelligence (AI) to save time when you have to blog regularly is extremely tempting. However, is it…
How to Gain Exposure with what will be Trending in September
There’s been a lot of hot “breaking news” lately on social media. However, especially on X (Formerly known as Twitter), I still see the…
What is Social Proof and Why Do You Need it?
Social Proof is the positive influence when people find out that others are doing something. What exactly does that mean? For example, one of…
Building Trust & Credibility in a World of Fake News
With so much fake and misleading news on social media (even Google Ads), who do you believe? Better yet, how do you, as a…
Free WordPress Plugins to Save Time and Simplify Life
WordPress is one of the most popular website and blogging platforms. This article explains why I prefer WordPress. One of the reasons is the…
How to Promote Events Using Social Media: Before, During & After
Events are fun to plan and one thing’s for sure, you want the event to be successful. The last thing you want is to…
Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media?
Someone once asked me, “Should I follow back everyone who follows me on social media?” It depends. Let me explain. Each Social Media Network…
How to do You Measure Your Social Media Marketing Success ROI or KPI?
How do you measure your marketing success (or failures)? How do you know if your marketing efforts worked? What’s nice about today’s digital marketing is…
Why You Need to Keep Business and Personal Social Media Separate
In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting even posting on the…
How to Write Inviting Title and Meta Tags that Capture the Clicks
Coming up in the search results is one thing. Getting people to click over to your website is another. Here’s where the title and…
5 Types of X (Formerly Twitter) Users – Which Are You?
When Twitter (now “X”) was created in 2006, people didn’t get it. Small business owners didn’t understand how to use it for marketing. Many…
Why You Shouldn’t Ignore Pinterest for Your Business Marketing
Pinterest is THE social media network if you’re trying to reach the consumer with products or services. It’s grown to 500 Million + active…
How Is Your Conversion Rate? Here Is Important Advice On How To Improve It
What is a conversion rate? Let’s start with defining a conversion. It’s different for each business. Basically, it’s what you want a visitor —…
Taking Shortcuts in Social Media will Hurt in the Long-run
The social media offers are so tempting! Offers like “I will promote Your Website, Blog or Anything 20,000,000 Members On Facebook Twitter for $5″…
What you Need to Know about Creating Buyer Personas
What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have…
How to Take Advantage of What’s Trending on X (Formerly Twitter)
Yeah, some people may “hate Twitter (X)”, but it is still a great tool to get exposure, as well as valuable SEO. People hate…
Video: How to Use the Google Keyword Tool for Better SEO
Before you blog or even set up your website, you must do some keyword research. There are many tools out there, but since we…
It Happened! Your Google Account Was Suspended! Don’t Worry! Here is How to Fix It…
It will happen at some point or another. You’ll get that dreaded email that your Business’s Google Account was Suspended. Naturally, you freak out….
Important! What You Need to Know Now About Google Core Web Vitals
Google’s Core Web Vitals are still vitally important to a website’s performance! Have you tested your site recently? A lot of factors could affect…