In the Phoenix area and the Sonoran Desert, May is when the Saguaro Cacti bloom. They have to be well over 40 or 50…

You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to…

How your website is optimized for Google search (SEO) is crucial to being found when someone is searching for what you have to offer….

April 1995 marks 30 years I’ve worked in digital marketing. I’ve seen it all! Well-meaning small business owners especially attempt to do their own…

Unfortunately, many business owners ignore social media — especially Facebook and X (formerly known as Twitter) — specifically when it comes to customer service….

Everything revolves around your website. Is your website working for you 24/7? You can be emailing and posting in social media, but if your…

Did you know that Google added a new “E” to their criteria for ranking high in search results to make it E-E-A-T? What do…

Free, or low-priced websites are ridiculously tempting for the small business owner, just because they’re free or inexpensive. The problem is that just because…

This is a classic post, but it’s still VERY relevant! I once did a consult for an auto repair shop in the Phoenix Valley….

So, we have April Fools Day, Passover, and Easter. What else will be trending on social media in April? Now is the time to…

With so much fake and misleading news on social media (even Google Ads), who do you believe? Better yet, how do you, as a…

Many times, I come across content that is so good and timely that I say, “I couldn’t have done it better myself!” In this…

A blank page is a terrifying thing. You know you need to blog to help promote your business. You know that blogging 3 times…

The main function of a website is to convert a visitor into a lead or a sale. It all centers on the User Experience…

How is your business different from the other guy, down the street who does what you do? Or the other business that comes up…

Everyone–and every business–has a story to tell. Our personal stories help us reflect and understand our lives; our company story can do the same…

Besides St. Patrick’s Day and March Madness, what else is happening in March? Here are national and global observance and awareness days which will…

Every business that is going to market itself on social media needs a cohesive, strategic plan. Doing social media marketing without a strategic plan…

It’s been said that if you fail to plan, you plan to fail. Given that, when you plan, what are you planning for? Success,…

No! Well, it depends. I know a lot of social media marketing service providers are going to disagree with me, but here’s my philosophy…

There are lots of keyword tools available to help you optimize your website and social media profiles with the most effective keywords for your…

Since the start of the social media marketing revolution, customer service has been real-time. People are likelier to tweet a question or post a…

Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing…