Whether you’re starting your social media, website, and digital marketing from scratch or need some re-strategizing, tweaking, direction, and training, here are the digital marketing services that you need!
Yes, digital marketing can become overwhelming.
I understand. There are so many marketing options, and it all seems so time-consuming. Nevertheless, with the right strategic digital marketing plan, a little research, a well-functioning website, consistent branding, and specific tactics, you can…
- Drive More Traffic to Your Website
- Improve Search Engine Optimization (SEO) and Google Ranking
- Gain Social Amplification and Exposure
- Establish Yourself as an Expert in Your Field or Industry
- Gain Exposure, Brand Awareness, Visibility, and AI Citations
- Increase Conversions, Generate Quality Leads, Get the Phone Ringing, and ultimately, Increase Sales!
Given that, what makes up a good digital marketing strategy?
First Step: Planning & Research:
- Market & Industry Research – Who is your target market and where do they hang out on the social networks? How do they use the various devices to search for what you have to offer? What’s your competition doing online? After extensive research, you’ll get a comprehensive report.
- Keyword research to determine the best AI-SEO keywords, questions, and search phrases that your target market will enter into the search box to find you.
- Determining your overall goals and objectives. What do you want to accomplish and by when?
- Develop a strategic social media plan to accomplish your goals that encompasses the relevant networks.
- Outlining a tactical plan – what to do when and for how long to implement the strategy.
- SEO/AEO/GEO Keyword and Competitive Research – $750: You’ll get
- A spreadsheet with the top keywords, phrases, and questions that will help you with what to blog about and tell you exactly what your target audience is searching for to find you.
- Then, depending on your main keywords from the keyword research, you’ll get a list of your competitors who rank higher than you on Google.
- Additionally, you’ll get tips on what you need to do to beat them.
Second Step: A WordPress Website:
WordPress is the most popular website content management system (CMS) on the Internet. Additionally, it’s also highly customizable, user-friendly, and easy to learn (I can teach you!). And every business needs a website if you want to attract new and returning customers!
If you’re on Wix, Weebly, GoDaddy Sitebuilder, or Squarespace, and are not getting traffic to your website, then a self-hosted WordPress Website is your answer! Also, if you’ve been on any of the “free websites” and have outgrown them, it’s time to upgrade! In other words, as your business grows, so does the need for a functioning, easy-to-edit, good-looking website. Dig deeper: Why I prefer WordPress and What Could Go Wrong When Building Your Own Website?
You have several options, depending on your business needs and budget.
Let’s talk about your needs! Click here to schedule a free 15-minute Zoom consult.
Monthly WordPress Maintenance Service
Once your site is built, you can’t just publish it and forget it. It has to be maintained by updating core WordPress updates, then plugin updates, and it needs to be secured. Unprotected and neglected websites are vulnerable to hacking bots.
Monthly website maintenance: $75/m, includes back-ups, security, as well as minor edits and changes. Billed on the 1st of each month. Does not include hosting.
Note: If your website is hacked, there may be an additional charge to restore it based on the severity of the attack. If you are not one of my clients, and you have a hacked WordPress website, contact OnSiteWP.
Third Step: Social Media Setups, Tweaking & Optimization
- Business pages/profiles set up and/or tweaked on X (formerly Twitter), Facebook, LinkedIn (both personal and business profiles), Instagram, Pinterest, and/or YouTube, Reddit, Quora, and Google Business Profile (formerly Google My Business).
- Cover graphics: you provide your logo and pictures. Consistent branding throughout the networks is crucial for your online image!
- Optimized for search engines (SEO) – each network has its own powerful search engine. You want to be found when someone is looking for what you have to offer! Plus, the AI search bots scrape your social media for content! Special attention to schema structured data vital for local businesses.
Fourth Step: Customized 1:1 Training via Zoom
Learn what YOU need to learn to promote YOUR business online effectively. For yourself or your team. $75/hr
- How to effectively market your business on the social media networks where YOUR target market is.
- What you need to do to build a following and relationships.
- How to manage your social media in 30 minutes a day once your following is established with Sendible.
- Strategies, tools, tricks & tips – time savers! Brainstorming what works and doesn’t work.
- How to edit, blog, and manage a WordPress site.
- Creating and finding effective content that your target audience will engage with.
- Whichever Social Network you need help with: X, LinkedIn, Facebook, Pinterest, Instagram, Reddit, and/or YouTube.
- Editing and posting to your Google Business Profile.
- How to use the AI tools to write content and still make it sound human.
Click here for details
Additional Services:
All in all, digital marketing is an ongoing process. It’s a marathon, not a sprint. Besides it being an integral function of your business, if you want to be successful, you cannot be lazy or take shortcuts!
Due to the increase in AI search tool usage, you have to consistently put out fresh, quality, useful content that will feed not only Google, but the AI search bots.
Below are other services that I can provide for you…
AI-SEO Search Engine Optimization
- Optimizing for AI-SEO as well as for leading to the call-to-action (sale), based on the AI-SEO keyword research
- Local SEO
- Google Analytics GA4 Setups
- Keyword and Competitor Research
- Editing Services: You write, I post
Event Promotion:
Whatever your special event may be…
- Expo
- Anniversary
- Celebration
- Grand Opening
- Conference
- Trade Show
- New Product/Service Launch
We can give it a special boost on social media.
Public Speaking & Group Training:
Giselle Aguiar is available to speak live at groups of all sizes for the fee of $75/hr, including drive time. Limited to a 30-mile radius of the Phoenix Valley.
Customized group training is available on any of the topics mentioned above, including strategic and tactical planning, at an additional cost.
Let’s talk! Book a free 15-minute Zoom consult to discuss your needs.
I work as part of your team.
I will need input and approvals from you or your team as the projects progress, and I expect your response within a reasonable amount of time. Communication is key to all projects running smoothly and being completed within the time indicated. It is understandable that unforeseen circumstances happen and may cause a delay from either party. Please communicate any delays as soon as possible.
