After your initial Google Analytics (GA4) setup, over three months, we take your business from “I think this is working” to “I know this is working, and here’s the proof”. We use real, validated data from your own website and ad accounts (if applicable) to guide every dollar you spend and every effort you take. Since all your digital marketing efforts work together, to optimize your efforts with comprehensive strategic and tactical marketing plans, you need a proper Google Analytics setup.
Analyzing Your Analytics 3-Month Retainer Road Map
This 90-day partnership fixes that.
Month 2: Finding Out Where You’re Losing Money
By now we’ve got 30 days of clean data to work with. Thus, we start to see real patterns, not noise. This month is about turning that data into decisions.
- Following the customer’s actual path. We build out custom reports that map exactly how visitors move through your site. More importantly, where they drop off before becoming a customer.
- Finding out what’s really working. Using GA4’s reporting, we figure out which channels- organic search and social posts- are actually driving results, versus which ones are not delivering.
- Making the changes. Based on what we find, we adjust your strategic and tactical marketing plans: shifting efforts away from what’s underperforming, fixing landing pages that are losing visitors, and sharpening your organic search targeting.
- What you walk away with: A monthly Data-Health Audit, strategic and tactical recommendations, and a 30-minute strategy call where we walk together through the report, suggested changes, and get them moving.
Month 3: Patching the leaks and scaling what works.
This is where the work starts paying off. And where we prove it in numbers.
- Proving what your adjustments actually did. We run attribution analysis to measure the real revenue and lead impact of the changes we made in Month 2. No guesses, actual numbers.
- Planning what’s next. We review what worked and didn’t work against your original goals, and with a solid data foundation and a proven feedback loop now in place, we map out your marketing strategy for the next six months.
- What you walk away with: A comprehensive Quarterly Performance Report and a renewal proposal for an ongoing 6-month marketing partnership.
Like a plumber patching a leak, I find where you’re losing money and gain it back.
Changes Don’t Happen Overnight
By the end of 90 days, you’ll have more than a nicer-looking GA4 dashboard. You’ll have a marketing engine that tells you exactly what’s working, what isn’t, and, best of all, what to do next. It’s built on your own data, not guesswork. No more thinking, “I guess my marketing is working.” We’ll know for sure.
What is a Proven Feedback Loop?
A “proven feedback loop” is shorthand for a repeatable cycle where your marketing data tells you what to change, you make the change, and then the data itself confirms whether that change actually worked. So you’re not just guessing and hoping; you’re testing and verifying.
As we’re looking at the roadmap, this is how it plays out:
- Measure: GA4 tracks how people actually behave on your site (Month 1’s job).
- Diagnose: You spot where they’re dropping off or which channel is underperforming (Month 2).
- Adjust: You make a specific change: reallocate ad spend, fix a landing page, retarget lost visitors (Month 2–3).
- Verify: You go back to the data and confirm that the changes actually moved the needle. You’re getting more conversions, more revenue, lower cost per lead (Month 3’s ROI validation).
- Repeat: Now that the loop is proven to work, you run it again on the next opportunity, with confidence instead of guesswork.
Are you ready to begin your new roadmap to success?
Monthly Investment
- Basic Tier 1 Monthly Analyzing Your Analytics Service – $325/m, minimum 3-month contract as outlined above. This helps you make sense of the numbers. Includes:
- Traffic Acquisition Report: shows where your website visitors are coming from.
- Key Event Report: Report on conversions like insurance form submissions and calls from the mobile call now button.
- Google Business Profile Report: This shows how many visits to the GBP, calls, and direction requests.
- Google Search Console Report: This lists the major keywords and phrases your site comes up for in Google search.
- Compares the immediate past month’s date to the previous month. The data report is pulled the first week of each month and sent within a week. Obviously, if you haven’t had GA4 set up, then we won’t have comparisons until the 2nd month.
- Content Analysis and Recommendations: I, the AZ Social Media Wiz, along with your GA4 report, will provide monthly content suggestions for your social media posts. We may adjust the strategic and tactical plans based on the data. If goals are met, then we keep doing what we’re doing. If the marketing efforts fall short of the goals, then we re-strategize for the next month.
Google Ads Tier 2 Monthly Analyzing Your Analytics Service – $500/m, minimum 3-month contract as outlined above. This helps you make sense of the numbers. Includes everything in the basic report plus:
- Finding Out Where You’re Losing Money. After the first 30 days, we now have clean data, which is enough to see real patterns and where leaks are. Where your ads may be missing the target. You don’t want to continue spending money where you’re not getting the results you need. Besides that, we can see which avenues are working and transfer efforts to those and rethink the others. For instance, if you’re doing ads on Google, Facebook, and Instagram, and FB and Insta (Meta) are performing better, we can shift the funds spent on Google over to Meta.
- GA4 Analysis will also tell us which organic messages are working and not working. Where you’re falling short and where good leads/sales/conversions are coming from.
Ready to get started! Book a FREE Discovery call today!
