Any business with a website or app needs to have Google Analytics (GA4) set up. Tracking your marketing efforts is vital to your business success. By doing so, you discover what’s working and not working. Ideally, this should be a monthly task. Obviously, if you’re running special campaigns, you can check them more often.
Analyzing Your Analytics
How a Professional Google Analytics Service Works
You don’t just set up a Google Analytics (GA4) account and connect it to your website or app. First, we need to determine what matters to you and your business. That’s called a measurement framework. Otherwise, we get too much data, most of it inconsequential, and then not enough action.
- Defining Your Goals and Objectives: What are you trying to accomplish? (Setting SMART Goals)
- Generate leads?
- Get the phone to ring?
- Sell products?
- Book calls or services?
- Validate Your Google Tag Manager: to ensure it’s collecting data from your site.
- Analyzing Your Current Efforts:
- Why is my website getting traffic but nobody is calling or filling out forms? There’s something wrong with your website. Either it’s too confusing, the call-to-action isn’t visible, or something is turning them off.
- Which landing pages generate valuable inquiries? Tracking visitor journeys through your website helps you improve the user experience (UX), which, in turn, increases conversions.
- Where are your visitors coming from, and how does that affect your social media and content strategies and tactics?
- Which product or service pages need improvement?
- Are the top pages attracting the wrong type of visitor? In other words, they are just reading useful content, but they wouldn’t become a client. They aren’t a quality lead.
- Data-based Answers to Those Questions. Data doesn’t lie. You might THINK it’s working, but the data may tell you otherwise.
- Understanding Metics, Key Performance Indicators (KPIs), ROI & ROAS (if doing paid ads), conversions, and events (what people do on your site).
- Google Search Console Report:
- What keywords or phrases is your site coming up for?
- What position do you show up on the Google Search Results Page (SERP)?
- What is your click-through rate compared to the industry average?
- GA4 is not the Whole Measurement System. As AZ Social Media Wiz, I know that social media plays a major factor when it comes to being noticed by the AI answer bots. ChatGPT, Google’s Gemini, Perplexity, Grok, and Claude all grab content from all over the World Wide Web. Therefore, tracking your social media through GA4 helps us get the bigger picture of how effective your content marketing is.
- AZ Social Media Wiz will take your analytics and turn it into strategic and tactical marketing plans that you can implement right away.
- We hold a monthly 30-minute coaching call to review the reports and determine the next steps.
Google Analytics Service Tier Pricing
- Tier 1: Very basic website with simple calls-to-action:
- Initial Setup: If you don’t have GA4 set up, this includes setting up a GA4 account and connecting your website. Depending on your platform, we might have to do this together. This is a one-time fee which includes a 30-minute follow-up call to review your analytics after 30 days. Includes:
- SMART goal Setting
- Determining which metrics matter to you the most.
- Set up of reports to monitor that data.
- Simple Audit: If you have GA4 set up and connected, I check to see if the Google Tag Manager is actively connecting data. This is a one-time fee which includes a basic report with data-based recommendations.
- Monthly Analyzing Your Analytics Service: Includes:
- Detailed monthly report and analysis of the data collected by GA4 around the first week of each month.
- Review of your marketing efforts and suggestions to improve results.
- Initial Setup: If you don’t have GA4 set up, this includes setting up a GA4 account and connecting your website. Depending on your platform, we might have to do this together. This is a one-time fee which includes a 30-minute follow-up call to review your analytics after 30 days. Includes:
- Tier 2: You’re Doing Google and/or Facebook Ads:
- Tier 3: Ecommerce: Either on WooCommerce, Shopify, Etsy, or another platform:
Note: This is a new service that I’ll be providing. I’m still in the process of determining my pricing structure. If you’re interested, please book a FREE Discovery Session.
What does Google Analytics Tell You?
All these tell you what’s working and what’s not working. Thus, if what you’re doing is not reaching your target, not bringing in the leads, not accomplishing what you need it to, then you need to adjust your marketing plan accordingly.
You do have a marketing plan, right?
If you don’t have a plan, I can provide a list of data-based ideas on the types of content you create and where to post it to improve your results.
What if what we’re doing is working?
Fantastic! Then keep doing what you’re doing! However, you should vary your messages to not become stale. Keep creating the content that’s drawing people in. Naturally, you need to keep checking your analytics to improve results. You can always improve results.
