Archive for headlines

What You Need to Know about Writing Enticing Headlines to Attract More Viewers [Infographic]

You write what you think is a great blog article and share it on the social networks. However, when you check your stats a few days later, you see that only a 3 people clicked through to read it. What happened? Or what didn’t happen? It was probably your headline. Writing catchy headlines social media users will want to click on to read more is a skill anyone can develop with some free tools and the tips in this infographic.

One tool I use for both blog post headlines and email subject lines is Co-Schedule’s Headline Analyzer. You want to get a 65 or higher. Anything in the green — above 70 — is ideal. Now, you can drive yourself crazy trying to get in the green. Don’t. You can’t start each and every blog post with “What You Need to Know…”. (I use it often, but not every single one.)

This infographic from Squirrly, lists the Anatomy of Creative Headlines

What You Need to Know about Writing Enticing Headlines to Drive More Traffic

If you don’t feel you have the creativity to write eye-catching headlines, we can help!

Blogger and copywriter service

Progress is impossible without change.

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

Top 5 Best marketing and Social Media News of the Week 1-27-17

Only 5 social media news stories this week! That’s not to say that there is a ton of news out there, but I’ve been swamped with new projects.

  1. Facebook News Feed Algorithm: Percent of a Video Watched By Users Given Weight – If someone watches only the first 10 seconds of a video, what good is it? You have to capture the viewers’ attention in the first 5 seconds. Now more than ever. Moreover, you have to plan out all your videos.
  2. 3 Changes Coming to Facebook Trending Stories – What’s trending is important because sometimes you can ride on a trend’s coattails and gain exposure.
  3. MailChimp moves toward becoming a marketing platform with Facebook ads feature – Some of you regulars know that I use MailChimp (affiliate link) for my email program and automation. Now, they’ve added Facebook Ads to their service. Very cool.
  4. How to Prepare for Voice Search – “OK, Google…” “Siri, where’s the closest bakery?” “Alexa, how do you unclog a garbage disposal?” No matter your business, you want to be found when someone searches for what you have to offer.
  5. How to Write Emotional Headlines That Get More Shares – How enticing are your blog post headlines? They have to be appealing enough that when someone sees it, they click on it. Then the content needs to deliver on the headline. If it’s good, you have more of a chance your visitor will become a lead and that they’ll share it with their friends. Oh, don’t forget to have share buttons on your site.

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

How to Write Awesome, Powerful Headlines for Your Blog

Writing powerful, enticing headlines to drive traffic to your site.Remember back in the day when you walked by a newsstand and were stopped by a headline on the front page? More than likely, you bought the paper to read the article. That’s how newspapers depended on sales – the sensationalism of their headlines.

That still holds true today, however, it applies to your blog. Now more than ever. There is content overload. You’re not just competing with your industry competitors for a social media user’s attention. You’re competing with the kids, grand kids, friends, family, other pages and people they’ve liked, politics, breaking news, causes, etc., etc., etc.

Elements of good headlines:

  1. They are written for the human reader with the search engine in mind. It has to have the focus keyword of the article in it, yet, it’s main purpose is to entice the reader.
  2. They have the right number of words – not too long that it gets cut off in the search engine results page (SERP)
  3. They have to have the type of words: Power, Emotional, Common and Uncommon.

What?!

OK, here’s a cool tool that will help you write awesome, powerful, enticing headlines.

Co-Schedule Headline Analyzer

Headline Analyzer helps you write good, enticing headlines. It will give you a score for your headline. You want to get over 70. It’s free and you can try rewording your headline until you get a high score.

This headline got a high score after 4 tries.It takes into consideration the type of words as well as how many.

The types of words in your headline make a differenceThe length of your headline is important. Blogging 2-3 times a week with powerful headlines will help:

  • Drive traffic to your website
  • Give you search engine optimization (SEO)
  • Increase your subscribers and following

Click here to schedule a free review of your website and blogging efforts.

Blogger and copywriter service

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram