Everyone–and every business–has a story to tell. Our personal stories help us reflect and understand our lives; our company story can do the same for our business. Starting a blog that shares our company story means a willingness to overcome the hurdles in our way: time, learning curve, fear of failure. We’ve all started something… Read more What’s Your Story? How to Blog for Business Success
Blogging helps get you noticed as an expert in your field. The more often you blog, the more traffic you drive to your website.
You maybe asking yourself, “What is Content Marketing?” The short answer is blogging. Yes, blogging is the foundation for inbound marketing, search engine optimization (SEO) and it is how you build your following on the social media networks and grow an email list. Blogging connects you to your target audience and positions you as an… Read more What is Content Marketing?
What is a Blog? Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are are business blogs. A personal blog can be by anyone writing about what interests them – food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard.… Read more What is a Blog and Why do I Need One?
When you think of an “evergreen”, you think of pine trees. They are called evergreen because they are green all year long. They don’t lose their leaves in the fall. I grew up in Upstate New York and my mom loved them. What is Evergreen Content? Evergreen content is blog articles or videos that are… Read more What is Evergreen Content and Why Do You Need it?