Blogging

How to Become a Better Blogger for Marketing Success

How to Be a Better Blogger

To be successful in digital marketing you have to blog. If you think, “I’m not a blogger,” you can easily become one. Here’s how to do it and do it right. What is the Purpose of a Blog? An effective

What is Evergreen Content and Why Do You Need it?

What is Evergreen Content?

When you think of an “evergreen”, you think of pine trees. They are called evergreen because they are green all year long. They don’t lose their leaves in the fall. I grew up in Upstate New York and my mom

What is a Blog and Why do I Need One for My Business to Succeed?

What is a Blog?

Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are are business blogs. A personal blog can be by anyone writing about what interests them – food, hobbies, politics, travel,

How Not Blogging Weekly Hurts Your Reputation

blog weekly

You need to keep Google happy as well as attract new visitors to your website. Blogging regularly will do this.

How to be Known as an Expert in Your Field

How to become known as an expert in your field

I always tout that one of the benefits of good social media marketing is becoming known as an expert in your field. I say “field” because sometimes “industry” is too broad. Like my industry is “marketing and advertising”, but my

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