Author: Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing specialist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.

Meet Clubhouse: the Cool New Social Media App that Prioritizes Talk Over Content

Clubhouse

Out of all the new social media networks and apps that offer alternatives to Facebook and Twitter, etc., Clubhouse has to be the most promising for small business owners to get exposure, gain credibility, and build a brand — especially

What’s Going to Be Trending Online in March

What's Trending in March

Besides St. Patrick’s Day, what else is happening in March? Here are national and global observance and awareness days which will more than likely be trending on Twitter. These are just some of the observance and awareness days. For the

What is Evergreen Content and Why Do You Need it?

What is Evergreen Content?

When you think of an “evergreen”, you think of pine trees. They are called evergreen because they are green all year long. They don’t lose their leaves in the fall. I grew up in Upstate New York and my mom

5 Reasons Why Your Marketing is Failing and How to Fix the Problem

5 Reasons Why Your Marketing is Failing and How to Fix the Problem

You came up with a brilliant idea, set up a website and placed ads on Facebook. However, your marketing is failing. The ads are not working. It’s not the network’s fault. There could be several factors why your marketing isn’t

What Startups need to do for Grand Opening Success

What Startups need to do for Grand Opening Success

How do people find your business if you’re brand new? That’s the dilemma for startups. Back in the day, it was easy to buy a few “coming soon” ads in the local paper and you were set. Not any more.

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