Marketing on Social Media with no Tactical Plan is Wasted Effort

having a tactical plan is smart

Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan to make the trip enjoyable and worry-free. Back in the mid ’80s, I had the opportunity to spend 21 days traveling by myself through Italy. I’d been working on an Italian… Read more Marketing on Social Media with no Tactical Plan is Wasted Effort

What You Need to Know in Social Media Marketing News

social media news you can use

It never fails. As soon as I start prepping to present a class on social media, the networks change something. This week, not just one, but 4 networks had significant announcements and social media marketing news. LinkedIn, Facebook, Twitter and Pinterest have new features or are launching something soon. Plus, there’s a new video app… Read more What You Need to Know in Social Media Marketing News

You Need to Know How to Establish Your Brand in Social Media

How to Use #Branding and Color for Your Online Image

What does your brand — or image say about you on social media? You are Your Brand! Whether you like it or not, you are part of your brand. Especially if you’re a consultant, service provider, designer or professional anything. You join a group like the chamber of commerce or an association as your business… Read more You Need to Know How to Establish Your Brand in Social Media

How to Write Awesome, Powerful Headlines for Your Blog

How to write catchy headlines for your blog

Remember back in the day when you walked by a newsstand and were stopped by a headline on the front page? More than likely, you bought the paper to read the article. That’s how newspapers depended on sales – the sensationalism of their headlines. That still holds true today, however, it applies to your blog.… Read more How to Write Awesome, Powerful Headlines for Your Blog

What You Need to Know about eCommerce

ecommerce

So you want to start an eCommerce business. Or maybe you’re already delving into the depths of an eCommerce site. Either way, here are several tips from the pros on how to be successful whether it’s your main source of income or a side hustle. By one count, there are roughly 110,000 ecommerce companies and… Read more What You Need to Know about eCommerce