Author name: Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing strategist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.

What do the New SEO ACRONYMS Mean? Decoding the Abbreviations of AI SEARCH

What do the New SEO ACRONYMS Mean? Decoding the Abbreviations of AI SEARCH

Content Marketing, SEO /

Have you been following digital marketing trends lately? I’m sure you’ve noticed a flood of new acronyms popping up everywhere. AEO, AIO, RAG, LLM—it can feel like you need a decoder ring to understand what’s happening with search engines as they transition into Artificial Intelligence (AI). But here’s the truth: understanding these terms isn’t just […]

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What's going to be trending in December

What’s Going to be Trending on Social Media in December

What's Trending /

December is such a fun month. Whether you celebrate Christmas, Hanukkah, or Kwanzaa, it’s a month mostly of celebrating, shopping, and gift-giving. However, the current economic conditions may have affected you or your business, you can’t stop marketing, or people will think you fell off the face of the earth. AI Search is changing the

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startup marketing budget - weigh your options.

How Much Should a New Business Have in its MARKETING BUDGET?

Marketing, Small Business Tips /

Marketing is an essential function of any business that wants to draw new customers. Whether B2B or B2C (or both), you must promote your business so people know you exist. Obviously, to do so effectively, you need a marketing budget. Today’s marketing is way more complex than back in the day before the Internet existed.

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5 Reasons Why Your Marketing is Failing & How to Fix the Problem

5 Reasons Why Your MARKETING is FAILING and How to FIX the Problem

Advertising, Digital Marketing, Lead Conversion, Marketing, Marketing Strategy /

You came up with a brilliant idea, set up a website and placed ads on Facebook. However, your marketing is failing. The ads are not working. It’s not the network’s fault. There could be several factors why your marketing isn’t working. They fall into 5 major categories. This, of course, takes into consideration that you

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The 9 Ps of social media marketing for marketng success.

The 9 Ps of SOCIAL MEDIA Marketing for Business SUCCESS

Social Media Marketing /

No matter what technological advances change HOW we do social media marketing, the marketing basics stay the same. I’ve seen many small businesses make digital marketing mistakes in my 30+ years of digital marketing experience. It behooves you to understand how these 9 “Ps” work together. The 9 Ps of Social Media Marketing Where do

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Local SEO! Sharpen Your YouTube Strategy to Rank on Google

Local SEO! Sharpen Your YouTube STRATEGY to RANK on Google

Google, Local SEO, Video Marketing, YouTube /

Many businesses, especially local brick-and-mortar and area service providers, DO NOT use YouTube effectively. You probably think that just recording a video and uploading it is enough, but it’s not. With a little extra effort, tweaking your YouTube strategy can make a significant difference in your results. These tips will help you increase views, subscribers,

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How to beat your competition online.

What You Need to Know to Beat the COMPETITION Online

Competition, Digital Marketing, Marketing /

Competition. Like it or not, when it comes to marketing, you are always competing with someone for the valuable dollar in your target market’s pocket. You may be blessed to have little, even no direct competition, but what else are you competing against? Moreover, you can be in a highly competitive field or industry. In

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X - formerly known as Twitter

11 EASY Ways to GROW Your X FOLLOWERS & Get Noticed

Social Media Marketing, X (Formerly Twitter) /

Why bother with X (formerly Twitter)? Because you want exposure, visibility, and SEO (Search Engine Optimization). Simple. You want to build a following, be seen, and get found. X is great if you blog or create content regularly, and you want to drive people to your website. Yes, it’s very political, but it’s still a

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