Author name: Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing strategist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.

What are the Benefits of a Professional Google Analytics (GA4) Setup?

What are the Benefits of a Professional Google Analytics (GA4) Setup?

Google Analytics /

Do you run a small or medium-sized business? Then, you’ve probably heard that you should be tracking your data. Maybe you even have Google Analytics (GA4) installed already. But here’s the uncomfortable truth: having Google Analytics on your website isn’t the same as having a Google Analytics account that actually works for you. A do-it-yourself […]

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Trending in September, on social media, take advantage. AZ Social Media Wiz.

How to Gain Exposure with What Will Be Trending in September

Social Media Marketing, What's Trending, X (Formerly Twitter) /

There’s been a lot of hot “breaking news” lately on social media. However, especially on X (formerly Twitter), I still see observance or awareness days trending. In other words, what’s trending hasn’t changed. These are also great topics for timely blog articles for exposure and to draw traffic to your website. However, you must strategize

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about pages

How to Build Trust and Credibility with the Right About Page

Websites /

Your website’s About page is crucial for building trust and credibility with potential clients. Because people prefer doing business with real people rather than impersonal entities, an effective About page tells your story, highlights core values, showcases expertise, and stays scannable. Learn how to optimize your About page to convert visitors into loyal customers.

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Beware of AI Slop: what you need to know. [ai-generated]

Beware of AI Slop! What You Need to Know Before Using AI

Branding, Content Marketing /

AI slop occurs when artificial intelligence generates content without human oversight, leading to embarrassing errors like distorted images and poor grammar. This guide explains why careful proofreading is essential to protect your online reputation. Learn how to balance automation with human review to avoid costly branding mistakes and maintain a professional, high-quality digital image.

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content marketing works. what is content marketing?

Tips on How to Benefit from Optimizing Your Content Marketing Now

Blogging, Content Marketing /

You may be asking yourself, “What is Content Marketing?” The short answer is blogging. It’s also producing podcasts and visuals, like videos, infographics, and animations. Nevertheless, blogging on your website is the foundation for effective digital marketing and search engine optimization (SEO). Additionally, content marketing is how you build your following on social media networks

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LinkedIn: How to Use it to Build Authority, Trustworthiness & Credibility & Get Cited by the AI Bots

How to Use LinkedIn to Build Authority, Trustworthiness, and Credibility

LinkedIn, Social Media Marketing /

Did you know that LinkedIn is one of the top 5 sources cited by AI Answer Bots? In the last year, LinkedIn has increasingly been cited as a credible source of information, and the AI Answer Engines cite the people or companies sharing it. Besides Reddit, YouTube, and Wikipedia, LinkedIn is usually one of the

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Trending in August

How to Gain Exposure with What Will Be Trending in August

What's Trending, X (Formerly Twitter) /

For retailers, it’s back-to-school time. So, besides that, what’s going to be trending on X (formerly Twitter) (and the other social networks) in August? How to Use this List to Take Advantage of What’s Trending “Month” observances usually trend the first week. However, you can use it during the whole month. The “week” observances usually

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How effective is social media for generating quality leads?

How Effective Is Social Media for Generating Quality Leads?

Lead Generation, Social Media Marketing /

Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience, and perseverance. Yes, the 9 Ps of Social Media Marketing! A mistake that I see many companies make is trying to do it fast, off the cuff, or trying to take shortcuts.

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