In the Phoenix area and the Sonoran Desert, May is when the Saguaro Cacti bloom. They have to be well over 40 or 50 years old before they bloom! Besides Mother’s Day, and Memorial Day, what else will be trending on social media in May? May Observance and Awareness Days I publish this every month […]
What’s Trending in May! Mother’s Day & More! Read More »
You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to visit it? Getting traffic to your website takes effort including creating compelling content regularly, like blogs and videos, and being active in social media. Here are 5 Tips to help you
How to get the Right Visitors to Your Website Read More »
How your website is optimized for Google search (SEO) is crucial to being found when someone is searching for what you have to offer. One evening some time ago, I was walking in my neighborhood, and a lady stopped me to ask for directions. Lady: “Which is 11th?” Me: “11th what? There’s 11th Street, 11th
Are People Who Need You Finding You? Read More »
April 1995 marks 30 years I’ve worked in digital marketing. I’ve seen it all! Well-meaning small business owners especially attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand
Are you Making these Digital Marketing Mistakes? Read More »
Unfortunately, many business owners ignore social media — especially Facebook and X (formerly known as Twitter) — specifically when it comes to customer service. One of my clients opened a “rage room” in Tempe. When he first opened, someone wanted to book a party and had a question. The contact form on the website gave
Why Social Media is Important for Customer Service Read More »
Everything revolves around your website. Is your website working for you 24/7? You can be emailing and posting in social media, but if your website isn’t set up right, if you’re NOT capturing leads or getting sales, somehow, all your efforts are for naught. You’re wasting your time. Your website is more than a pretty
A Successful Company has a Website that is Useful Read More »
Did you know that Google added a new “E” to their criteria for ranking high in search results to make it E-E-A-T? What do these stand for and why are they important for ranking in the search engine? In fact, the first 3 lead to TRUST. Furthermore, people buy from those they know and trust.
What is the new “E” in Google’s E-E-A-T that will Help You Rank? Read More »
Free, or low-priced websites are ridiculously tempting for the small business owner, just because they’re free or inexpensive. The problem is that just because of their site-builder structure — to make it super easy to use — you forego or lose vital search engine optimization (SEO). Obviously, that’s a MAJOR factor in today’s digital world.
How Free is a Free Website? Is it a Good Place to Start? Read More »
This is a classic post, but it’s still VERY relevant! I once did a consult for an auto repair shop in the Phoenix Valley. He had poor SEO and needed to boost the business to his local, brick-and-mortar shop. He had some social media profiles setup, but had no idea what to do with them.
An SEO Tale of 2 Auto Repair Shops Read More »
So, we have April Fools Day, Passover, and Easter. What else will be trending on social media in April? Now is the time to plan ahead and take advantage of what will be trending so you can get extra exposure for your business. I publish this every month so you can brainstorm how you can
What’s going to be Trending in April on Social Media Read More »
