Author name: Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing specialist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.

How to grow your social media following and use social media for customer service

Why Social Media is Important for Customer Service

Unfortunately, many business owners ignore social media — especially Facebook and X (formerly known as Twitter) — specifically when it comes to customer service. One of my clients opened a “rage room” in Tempe. When he first opened, someone wanted to book a party and had a question. The contact form on the website gave

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How Free is a Free Website?

How Free is a Free Website? Is it a Good Place to Start?

Free, or low-priced websites are ridiculously tempting for the small business owner, just because they’re free or inexpensive. The problem is that just because of their site-builder structure — to make it super easy to use — you forego or lose vital search engine optimization (SEO). Obviously, that’s a MAJOR factor in today’s digital world.

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