What is Digital Marketing? [Infographic]

Digital Marketing word cloud

Digital marketing is today’s marketing. It encompasses: Your website, optimized for the search engines (SEO) and able to capture leads Content marketing Video marketing Email marketing Social media marketing Search engine marketing Pay-Per-Click online advertising Mobile marketing Mobile advertising Crowdfunding Webinars Video conferencing The infographic below by Melissa Ralph, explains some of what’s involved. However,… Read more What is Digital Marketing? [Infographic]

What is SEO?

SEO is way more than keywords

SEO – Search Engine Optimization Simply put,  SEO is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have to offer. Here’s some other SEO/Internet industry jargon defined: SERP – Search Engine Results Page – The page that… Read more What is SEO?

To Pay or Not to Pay: When You Should Start Spending Money Marketing

To Pay or Not to Pay: When You Should Start Spending Money Marketing

Usually when someone asks me if they should do paid advertising or otherwise spend money marketing, I tell them — do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working. At that point you’ll know which networks are… Driving the most traffic to… Read more To Pay or Not to Pay: When You Should Start Spending Money Marketing

SEO: It’s more than just Keywords [Infographic]

SEO is way more than keywords

Today’s Search Engine Optimization (SEO) is a challenge. You want your business to come up on the first page of Google. If you’re not doing Pay-Per-Click (PPC), Google’s paid advertising, then you have 10-12 chances to land on the first page. That’s called “Organic” Search Engine Results Page (SERP). The more competitive your field or… Read more SEO: It’s more than just Keywords [Infographic]

Free Marketing Beats Paid Advertising Any Day

Free Marketing Beats Paid Advertising Any Day

Why spend money when you don’t have to? Free Marketing is available to everyone! You might think that taking some shortcuts by using paid social media advertising even Pay Per Click (PPC) will work for you, however, you may want to try it free for a few months and see what the results are. Why?… Read more Free Marketing Beats Paid Advertising Any Day