I asked a client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base.… Read more How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!
What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here I’ll give you some examples of target market or buyer personas so you… Read more What you Need to Know about Creating Buyer Personas
Usually when someone asks me if they should do paid advertising or otherwise spend money marketing, I tell them — do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working. At that point you’ll know which networks are… Driving the most traffic to… Read more To Pay or Not to Pay: When You Should Start Spending Money Marketing
Having a written social media strategy for marketing your business is your guide to effective social media marketing. If it’s not written down, it doesn’t exist. Even on a whiteboard. It’s also not set in stone. Your strategy and tactics will change based on your site statistics, analytics and social media insights. In this Facebook… Read more Social Media Strategy vs Tactics for Promoting Your Business