Marketing Strategy

website copywriting is important for results

How the Right Copywriting on Your Website & Social Media Can Improve Results

Leave a Comment / Content Marketing, Lead Conversion, Marketing Strategy, Social Media Marketing, Websites /

It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they aren’t clicking on your offer, and worse yet, they aren’t buying. Whatever you’re doing to attract and drive visitors to your website is working, but they’re not doing anything once they […]

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What Your Target Market Wants

Why is it Important to Focus on What Your Target Market Wants?

Advertising, Marketing, Marketing Strategy, Target Marketing /

Many marketers make the mistake of jumping into blogging, posting, and/or advertising on social media without considering who their target market is and what they want or need. Obviously, you must think about the customer and not about what you want to sell or what you like. When a potential customer lands on your website,

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To Pay or Not to Pay: When You Should Start Spending Money Marketing

To Pay or Not to Pay for Marketing? Should You Start Spending Money?

Marketing Strategy, Social Media Marketing /

Usually, when someone asks me if they should do paid advertising or otherwise spend money marketing, I say, “Do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working.” At that point, you’ll know which social platforms are… Then it makes sense to spend

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marketing efforts not working. frustrated customer can't get what she wants on your website.

Video: How do I Know if my Marketing Efforts are Successful?

Analytics, Marketing Strategy, Q&A Videos /

Wouldn’t it be nice if, as soon as you posted something on social media or wrote a great blog post, you got dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were getting easier instead of more complicated every day. However, if

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target market - focus on people first in your online marketing

How to do Market Research Your Target to Get Good Results in Your Marketing

Marketing Strategy, Target Marketing /

Whenever I’m over on Quora looking for questions that people are asking regarding digital marketing, I always see someone complaining that their marketing or advertising on Facebook or Google isn’t working. Many blame the platform. Hint: It’s not the platform’s fault! Usually, it’s one or more factors in the marketing planning process that the advertiser

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What is Quality Content in today's content marketing?

What Makes Good, Quality Content Marketing for Today

Content Marketing, Marketing Strategy /

Not too long ago, we used to say that “Content is King”. However, with today’s AI Search Engines, it’s changed to CONTEXT is king! How people search has evolved dramatically. Thus, businesses need to re-strategize the way they produce and share content. You still need to do content marketing in your business if you want

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Capturing Leads with the Right Calls-to-action

Capturing Leads that will Convert with the Right Calls to Action

Lead Generation, Marketing Automation, Marketing Strategy /

Having a nice website and blogging regularly will drive people to your site, but how are you capturing leads? You need to turn visitors into leads and leads into sales. It takes the right call-to-action (CTA) — the right, enticing offer. Capturing Leads Needs the Right Lead Magnet This infographic from Productive and Free has

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