Strategic planning

Get the Most from Your Social Media Marketing with a Detailed Strategic Plan

Every business who is going to market themselves on social media needs a cohesive, strategic plan. Marketing on social media without a plan is like driving a Ferrari in first gear! There are certain steps you need to take to have an effective social media strategy. If you jump in without a strategic plan, you’ll […]

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How effective is social media for generating quality leads?

How Effective is Social Media for Generating Quality Leads?

Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience and perseverance. Yes, the 9 P’s of Social Media Marketing! A mistake that I see many companies make is trying to do it fast, off-the-cuff or trying to take shortcuts. They don’t

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Planning for successful holiday selling season

What You Need to do Now for a Successful Holiday Sales Season!

Three years after the pandemic and the supply chain crisis, having a successful 2023 holiday sales season will be challenging. What’s the challenge this year? Inflation. The cost of many staple items is still going up, as are interest rates. As either a retail brick-and-mortar location or an ecommerce store, what can you do to

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What You Need to know to Plan Your Online Marketing for Success

What You Need to know to Plan Your Online Marketing for Success

Strategically planning your online marketing is a crucial, first step for any business who needs to reach new potential customers! This outline will help you plan your online marketing — whether you’re a brand new startup or an established business that needs to revamp their online marketing efforts. Online Marketing Essentials Today’s digital marketing is

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