How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!

How and Where to Best Reach Different Generations on Social Media

I asked a client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base.… Read more How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!

How & What Should I Post in Social Media?

posting on social media

You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.

Is the Content You’re Creating Effective or Just Noise?

Is the Content You're Creating Effective or Just Noise?

I read somewhere, “Content without a strategy is just noise.” Wow. So, are the blog posts or videos that you’re producing good content of true interest to your target, or are they adding more noise in a noisy world? Is what you’re writing or creating what you think your target would be interested in or… Read more Is the Content You’re Creating Effective or Just Noise?

Realtors – Why aren’t you using Social Media?

Realtors: are you using social media correctly?

Wait, let me reword that question: Realtors, why aren’t you using social media correctly to market and promote you and your business effectively? Whatever your excuse is, it won’t fly. You can’t ignore social media any more. I know you’re busy. I know that you’re short-staffed. But you have to figure out what you need… Read more Realtors – Why aren’t you using Social Media?

The New Marketing: Youtility by Jay Baer – Book Review

today's new marketing

It’s not about YOU! It’s about YOUtility! It’s not about promotion, it’s about being helpful! The concept isn’t that difficult to understand. But if you don’t, you might as well close up shop.