Archive for ecommerce

Top 10 Best Social Media News for the Week of Jan. 6

So how’s the first week of 2017 been treating you? I’m pleased to announce that I’ll be assisting 2 new start-up businesses do market and keyword, research, strategic and tactical planning, setting up their social media platforms and building their following. You’ll hear more about them down the line as I record myself doing a lot of the work so you can learn how to do it yourselves! And that’s what this is all about!

Empowering You to Become Social Savvy!

Here again are this week’s Must-Read, Social Media News You Can Use!

      1. Marketing automation for the little guy is helping to power the new economy – Marketing automation has become very affordable. I use MailChimp (ad link) and it works like a charm for me. The marketing automation feature is only $30 a month. It’s pretty basic and for those of you starting out and trying to grow your email list, you can’t beat the price! However, you have to have an enticing offer so that a visitor will give you their email address. That’s a conversion.

        Related: 3 Elements of an Effective Website that Produces Results


      2. 6 Tactics for Turning Your Website into a Lead Generating Machine – This one goes with the one above. Isn’t that the goal of your website to generate good, quality leads?
      3. Mixed Signals on Social Commerce – I wrote about this in my 2017 outlook for social media piece. 1 in 5 Internet users have actually bought something directly from social media. That’s impulse buying!
      4. 9 Ways to Sell on Social Media – Back when social media began, we were told not to “sell” on social. Social media was supposed to drive traffic to the website and that’s where they convert. Conversely, the social media networks are now making it easier to sell on social.
        Make 2017 Your Best Year Ever!
      5. Top LinkedIn Demographics That Matter to Social Media Marketers – Many B2C marketers ignore LinkedIn. Nonetheless, according to the demographics, LinkedIn users have buying power.
      6. Will StumbleUpon Help in Improving the Website Traffic – Some of you may not have even heard of StumbledUpon, but it is a free tool to help with search engine ranking.
      7. Does Content Actually Bring in Customers? – I know some of you are still not convinced that blogging and producing useful content for your target market(s) actually works. Maybe seeing it on Entrepreneur Magazine will persuade you to take it seriously.
        Blogger and copywriter service
      8. Here’s the First Periscope Live 360° Video Taken Underwater – I wrote about 360° video in the 2017 Content Marketing outlook piece. Here’s another cool example. What you can do with this is only limited by your creativity.
      9. 21 Tips on Running a Great Social Media Contest – Contests are a great way to get exposure, grow a following and drive traffic to your website.
      10. Consumer Trust Is Evolving in the Digital Age – People buy from whom they know and trust. Embracing this fact is crucial to marketing success. Interesting data on generational breakdowns regarding the sources they trust. Furthermore, understanding how people in different age brackets use online media is important.
        What You Need to Know About Social Media and Website Analytics

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Top 10 Best Social Media News & Articles 12/9/16

This week in Social Media NewsOh, boy! There was a lot of social media news to sift through this week! I hope these help you with your planning for 2017.

Here’s the Social Media News for this week. To see more, follow me on LinkedIn, Twitter, Facebook or Google+.

Note: my comments are in (parenthesis)

  1. E-commerce Trends to Watch for 2017 – “Trends in eCommerce emerge from how customers shop, what they are buying, and how they are responding to your marketing.”
  2. New Blogger Survey Reveals Benchmarks and Keys to Blogging Success – (Yikes! So, now longer is better? Over 1000 words! IMHO, I’d rather see you blogging shorter 300-500 word articles more often than longer ones less often.)
  3. Social Media Marketing Statistics – Important to Small Businesses – “As the number of social media users continues to increase, these platforms have become more critical to marketing success. After all, one of the tenets of marketing is to draw attention from the right people at the right time and social media provides the perfect place to do just that.”
  4. 37 Visual Content Marketing Statistics You Should Know – “Content with relevant images gets 94% more views than content without relevant images.”
  5. 6 Tips to Help Drive Awareness and Sales with Pinterest – (Pinterest is a MUST for anyone trying to reach the consumer. One of the tips is creating Buyer Personas. You might want to get some help with this. It’s think like your target market when you’re so close to your business. Book a 1:1 training session with me and I’ll help you.)
  6. Should You Still Start a Podcast? [Ask Yourself These 3 Questions] – (I thought about switching from doing Facebook Live videos to doing a Podcast until I discovered what all is involved. Hence, the short Q&A videos were born. You have to figure out what works best for you. Understand that when you make a commitment to do something, you have to stick to it at least for a few months to see if there’s an ROI — Return on Investment — of your time and any costs involved with platforms and equipment.)
  7. Snapchat Continues to Refine Focus Ahead of IPO – (Snapchat isn’t for everybody. It’s a younger demographic. However, if that’s your target, then you need to keep up with it.)
  8. How Different Social Media Influencers Equal Different Influence Results – (Whether it’s to help you grow a following, drive more traffic to your site or get brand exposure, Influencer Marketing is the way to go.)
  9. LinkedIn Adds ‘Conversation Starters’ Prompts to Messaging(LinkedIn’s Mobile app has some nice new features to keep you networking on the move!)
  10. 5 Tricks to Maximize Your Reach on Facebook – (Grrrrr! Facebook is the most annoying of all! Now it’s proven that hashtags DON’T help in Facebook posts! This is why you need to keep up with all this stuff. A strategy and tactic that worked before can be a determent with a change that the network makes. The networks are out to make money with paid advertising. If you don’t plan on spending money on ads, then you’ve got to make sure that what you’re doing is getting seen and actually working organically!)

In conclusion, before you start pulling your hair out trying to figure all this out, why don’t you book a coaching session with me to plan out what will work best for YOUR BUSINESS in 2017!

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