Marketing Budget

Planning for successful holiday selling season

What You Need to do Now for a Successful Holiday Sales Season!

When two large retailers call the 2024 holiday sales season “ongoing uncertainty”, surely the small business retailer or e-commerce store will find it challenging. Blame the ongoing inflation. The cost of basic items is over the top, and so are interest rates. As either a retail brick-and-mortar location or an ecommerce store, what can you […]

What You Need to do Now for a Successful Holiday Sales Season! Read More »

startup marketing budget - weigh your options.

How Much Should a New Business have in their Marketing Budget?

Marketing is an essential function of any business that wants to draw new customers. Whether B2B or B2C (or both), you must promote your business so people know you exist. Obviously, to do so effectively, you need a marketing budget. Today’s marketing is way more complicated than back in the day before the Internet existed.

How Much Should a New Business have in their Marketing Budget? Read More »

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